Are Media Personalisation and Public Value compatible? working paper for IAMCR 2008 Stockholm

Jannick Kirk Sørensen

Research output: Working paperResearch

Abstract

Public Service Broadcasters (PSBs) are currently challenged by emergence of personalised webservices on the commercial marked. These webservices let the user become editors through so-called ‘widgets'.  This paper examines as a case study how the Danish PSB ‘DR' relates to the editorial questions and design questions emerging through their implementation of a personalised widget-based webservice ‘mitDR.dk'. The case-study of communicative properties of ‘mitDR.dk' is related to the concepts ‘public value' and ‘personal value'. The concept ‘personal value' is subsequently analysed with Herbert Simon's concept ‘attention economy', but also contrasted with a proposed concept, ‘narrative economy'. Narrative economy describes the experienced value of redundancy in information streams edited by humans, e.g. edited flows of radio and TV provided by PSBs. Personalised web pages is unknown land for PSBs. This paper argues that the value created is created in quite different way on personalised web pages compared to flow radio and TV, and non-personalised PSB web pages; old paternalistic attitudes must be skipped. PSBs should not avoid providing personalised pages, but doing so they are operating outside the well-known realm of narrative economy, where PSBs traditionally hold a strong position.
Original languageEnglish
Publication statusPublished - 2008

Keywords

  • PBS personalisation
  • internet
  • design process
  • ICT development

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