Are lead users creative?

Rita Faullant, Erich J. Schwarz, I. Kraiger, Robert J. Breitenecker

Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review

Original languageEnglish
Publication date2009
Publication statusPublished - 2009
Event38th Annual Conference of the European Marketing Academy - Nantes, France
Duration: 26. May 2009 → 29. May 2009

Conference

Conference38th Annual Conference of the European Marketing Academy
Country/TerritoryFrance
CityNantes
Period26/05/2009 → 29/05/2009

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