Approaches of Fast Moving Consumer Good Brand Manufacturers toward ProductDevelopment - 'Safe players' versus 'productors'; Implications for Retailers' Management of Manufacturer Relations

Bodil Stilling  Blichfeldt

Approaches of Fast Moving Consumer Good Brand Manufacturers toward ProductDevelopment - 'Safe players' versus 'productors'; Implications for Retailers' Management of Manufacturer Relations

Bodil Stilling Blichfeldt

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Research output: Working paper › Research

Original language	English
Publication status	Published - 2004

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TY - UNPB

T1 - Approaches of Fast Moving Consumer Good Brand Manufacturers toward ProductDevelopment - 'Safe players' versus 'productors'; Implications for Retailers' Management of Manufacturer Relations

AU - Blichfeldt, Bodil Stilling

PY - 2004

Y1 - 2004

M3 - Working paper

BT - Approaches of Fast Moving Consumer Good Brand Manufacturers toward ProductDevelopment - 'Safe players' versus 'productors'; Implications for Retailers' Management of Manufacturer Relations

ER -