An Empirical Analysis of Brand Image Transfer in Multiple Sports Sponsorships

Henrik Sattler, Oliver Schnittka, Franziska Voelckner

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Quantitative Marketing and Marketing Management - Marketing Models and Methods in Theory and Practice
Editors	Adamantios Diamantopoulus, Wolfgang Fritz, Lutz Hildebrandt
Place of Publication	Heidelberg
Publisher	Springer
Publication date	2012
Pages	517-530
ISBN (Print)	978-3-8349-3722-3
Publication status	Published - 2012

Cite this

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title = "An Empirical Analysis of Brand Image Transfer in Multiple Sports Sponsorships",

author = "Henrik Sattler and Oliver Schnittka and Franziska Voelckner",

year = "2012",

language = "English",

isbn = "978-3-8349-3722-3",

pages = "517--530",

editor = "Adamantios Diamantopoulus and Wolfgang Fritz and Lutz Hildebrandt",

booktitle = "Quantitative Marketing and Marketing Management - Marketing Models and Methods in Theory and Practice",

publisher = "Springer",

address = "Germany",

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An Empirical Analysis of Brand Image Transfer in Multiple Sports Sponsorships. / Sattler, Henrik; Schnittka, Oliver; Voelckner, Franziska .
Quantitative Marketing and Marketing Management - Marketing Models and Methods in Theory and Practice. ed. / Adamantios Diamantopoulus; Wolfgang Fritz; Lutz Hildebrandt. Heidelberg: Springer, 2012. p. 517-530.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - An Empirical Analysis of Brand Image Transfer in Multiple Sports Sponsorships

AU - Sattler, Henrik

AU - Schnittka, Oliver

AU - Voelckner, Franziska

PY - 2012

Y1 - 2012

M3 - Book chapter

SN - 978-3-8349-3722-3

SP - 517

EP - 530

BT - Quantitative Marketing and Marketing Management - Marketing Models and Methods in Theory and Practice

A2 - Diamantopoulus, Adamantios

A2 - Fritz, Wolfgang

A2 - Hildebrandt, Lutz

PB - Springer

CY - Heidelberg

ER -