An assessment of innovation in web marketing: Investigating American convention and visitor bureaus

Florian Zach, Zheng Xiang, Daniel R. Fesenmaier

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

Innovation has become an increasingly important issue for tourism businesses. The goal of this study was to evaluate innovation in Web marketing by American convention and visitors bureaus and the contribution of website features to the overall success of their Web marketing programs. The results indicate that innovation in Web marketing has been limited in that the majority of the American CVBs focus on basic content provision and website promotional activities. The findings also indicate that there is a perceived gap between the investment in innovative website features and their contribution to the overall Web marketing success.
Original languageEnglish
Title of host publicationInformation and Communication Technologies in Tourism 2007 : Proceedings of the International Conference
EditorsMarianna Sigala, Luisa Mich, Jamie Murphy
Number of pages12
Volume9
Place of PublicationWien-New York
PublisherSpringer
Publication date2007
Pages365-376
ISBN (Print)978-3-211-69564-7
DOIs
Publication statusPublished - 2007
EventInformation and Communication Technologies in Tourism 2007 - Ljubljana, Slovenia
Duration: 24. Jan 200726. Jan 2007

Conference

ConferenceInformation and Communication Technologies in Tourism 2007
CountrySlovenia
CityLjubljana
Period24/01/200726/01/2007

Keywords

  • innovation
  • destionation marketing organizaitons
  • tourism
  • web marketing

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