Affiliating with Japanese culture through American brands: Asserting multicultural identity through discursive reconfigurations of brand origin

Julie Emontspool, Eva Kipnis, Amanda J. Broderick

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication date6. Jun 2013
Publication statusPublished - 6. Jun 2013
EventEuropean Marketing Association Conference: Lost in translation: Marketing in an interconnected world - Istanbul, Turkey
Duration: 4. Jun 20137. Jun 2013

Conference

ConferenceEuropean Marketing Association Conference
Country/TerritoryTurkey
CityIstanbul
Period04/06/201307/06/2013

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