Affiliating with Japanese culture through American brands

Asserting multicultural identity through discursive reconfigurations of brand origin

Julie Emontspool, Eva Kipnis, Amanda J. Broderick

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication date6. Jun 2013
Publication statusPublished - 6. Jun 2013
EventEuropean Marketing Association Conference: Lost in translation: Marketing in an interconnected world - Istanbul, Turkey
Duration: 4. Jun 20137. Jun 2013

Conference

ConferenceEuropean Marketing Association Conference
CountryTurkey
CityIstanbul
Period04/06/201307/06/2013

Cite this

Emontspool, J., Kipnis, E., & Broderick, A. J. (2013). Affiliating with Japanese culture through American brands: Asserting multicultural identity through discursive reconfigurations of brand origin. Paper presented at European Marketing Association Conference, Istanbul, Turkey.
Emontspool, Julie ; Kipnis, Eva ; Broderick, Amanda J. / Affiliating with Japanese culture through American brands : Asserting multicultural identity through discursive reconfigurations of brand origin. Paper presented at European Marketing Association Conference, Istanbul, Turkey.
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title = "Affiliating with Japanese culture through American brands: Asserting multicultural identity through discursive reconfigurations of brand origin",
author = "Julie Emontspool and Eva Kipnis and Broderick, {Amanda J.}",
year = "2013",
month = "6",
day = "6",
language = "English",
note = "European Marketing Association Conference : Lost in translation: Marketing in an interconnected world, EMAC ; Conference date: 04-06-2013 Through 07-06-2013",

}

Emontspool, J, Kipnis, E & Broderick, AJ 2013, 'Affiliating with Japanese culture through American brands: Asserting multicultural identity through discursive reconfigurations of brand origin' Paper presented at European Marketing Association Conference, Istanbul, Turkey, 04/06/2013 - 07/06/2013, .

Affiliating with Japanese culture through American brands : Asserting multicultural identity through discursive reconfigurations of brand origin. / Emontspool, Julie ; Kipnis, Eva; Broderick, Amanda J.

2013. Paper presented at European Marketing Association Conference, Istanbul, Turkey.

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

TY - CONF

T1 - Affiliating with Japanese culture through American brands

T2 - Asserting multicultural identity through discursive reconfigurations of brand origin

AU - Emontspool, Julie

AU - Kipnis, Eva

AU - Broderick, Amanda J.

PY - 2013/6/6

Y1 - 2013/6/6

M3 - Paper

ER -

Emontspool J, Kipnis E, Broderick AJ. Affiliating with Japanese culture through American brands: Asserting multicultural identity through discursive reconfigurations of brand origin. 2013. Paper presented at European Marketing Association Conference, Istanbul, Turkey.