Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks

Oliver Schnittka, Henrik Sattler, Sebastian Zenker

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	International Journal of Research in Marketing
Volume	29
Issue number	3
Pages (from-to)	265-274
ISSN	0167-8116
DOIs	https://doi.org/10.1016/j.ijresmar.2012.04.002
Publication status	Published - 2012

Documents & Links

@article{ef600377502f46d28f3805da80a1e726,

title = "Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks",

author = "Oliver Schnittka and Henrik Sattler and Sebastian Zenker",

year = "2012",

doi = "10.1016/j.ijresmar.2012.04.002",

language = "English",

volume = "29",

pages = "265--274",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

number = "3",

}

TY - JOUR

T1 - Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks

AU - Schnittka, Oliver

AU - Sattler, Henrik

AU - Zenker, Sebastian

PY - 2012

Y1 - 2012

U2 - 10.1016/j.ijresmar.2012.04.002

DO - 10.1016/j.ijresmar.2012.04.002

M3 - Journal article

SN - 0167-8116

VL - 29

SP - 265

EP - 274

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 3

ER -