Adoption of Innovation

Balancing Internal and External Stakeholders in the Marketing of Innovation

Alexander Brem, Eric Viardot

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationAdoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation
EditorsAlexander Brem, Eric Viardot
PublisherSpringer
Publication date2015
Pages1-10
Chapter1
ISBN (Print)978-3-319-14522-8
ISBN (Electronic)978-3-319-14523-5
DOIs
Publication statusPublished - 2015

Cite this

Brem, A., & Viardot, E. (2015). Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. In A. Brem, & E. Viardot (Eds.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation (pp. 1-10). Springer. https://doi.org/10.1007/978-3-319-14523-5_1
Brem, Alexander ; Viardot, Eric . / Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. editor / Alexander Brem ; Eric Viardot. Springer, 2015. pp. 1-10
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Brem, A & Viardot, E 2015, Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. in A Brem & E Viardot (eds), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Springer, pp. 1-10. https://doi.org/10.1007/978-3-319-14523-5_1

Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation. / Brem, Alexander; Viardot, Eric .

Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. ed. / Alexander Brem; Eric Viardot. Springer, 2015. p. 1-10.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

TY - CHAP

T1 - Adoption of Innovation

T2 - Balancing Internal and External Stakeholders in the Marketing of Innovation

AU - Brem, Alexander

AU - Viardot, Eric

PY - 2015

Y1 - 2015

U2 - 10.1007/978-3-319-14523-5_1

DO - 10.1007/978-3-319-14523-5_1

M3 - Book chapter

SN - 978-3-319-14522-8

SP - 1

EP - 10

BT - Adoption of Innovation

A2 - Brem, Alexander

A2 - Viardot, Eric

PB - Springer

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Brem A, Viardot E. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. In Brem A, Viardot E, editors, Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Springer. 2015. p. 1-10 https://doi.org/10.1007/978-3-319-14523-5_1