Added value : The differences that count. About the necessity of taking language and culture into account as competitive factors

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Udgivelsesdato: Autumn 2007
Original languageEnglish
JournalLanguage at Work - Bridging Theory and Practice
Issue number3
Pages (from-to)38-44
Number of pages7
ISSN1902-0465
Publication statusPublished - 2008

Keywords

  • Market
  • Culture
  • Cultural Differences
  • Intercultural communication

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