ACTOR ROLE-RESOURCE INTERACTIONS IN EMERGING SHARING-ECONOMY BUSINESSES

Susanne Gretzinger, University of Norway, Anna Marie Dyhr Ulrich, Mehtap Eklund

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Abstract

This paper explores the process of establishing and developing businesses within the sharing economy by assuming that actors, resources and activities jointly shape various roles associated with sharing-economy entrepreneurship within platform ecosystems over time. Starting off from the dyadic level of analysis, a sample of 15 aspiring entrepreneurs as well as up-stream/down-stream actors related with the entrepreneurs (totalling n= 45 interviews scheduled) in the country case of Denmark will be sampled to investigate this research question. In the paper, we will describe actor-individual roles as well as business-oriented roles on the dyadic and the network level during the process of establishing, consolidating and stabilising shared-economy businesses. In addition, the drivers that enable these processes will be identified. This short paper provides an overview of the theoretical framework and the planned research design for the empirical study.
Original languageEnglish
Publication date20. Apr 2021
Number of pages7
Publication statusPublished - 20. Apr 2021
EventConference on Industrial Marketing and Purchasing - Cork University Business School, University College Cork, Cork, Ireland
Duration: 26. Aug 202127. Aug 2021
Conference number: 37
https://conference.ucc.ie/imp-2021/

Conference

ConferenceConference on Industrial Marketing and Purchasing
Number37
LocationCork University Business School, University College Cork
Country/TerritoryIreland
CityCork
Period26/08/202127/08/2021
Internet address

Bibliographical note

Platform ecosystems, industrial network approach, sharing-economy entrepreneurship, actors, roles, resource integration, capabilities

Keywords

  • Platform Ecosystem
  • Industrial Network
  • Sharing-Economy
  • actors
  • resources
  • roles

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