A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes

Stephanie Berger, Oliver Niebuhr, Margaret Zellers

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Abstract

This paper is a first investigation into the influence of the pitch range and the intensity variation on the number of subscribers, views and likes of YouTube Creators. A total of ten minutes of speech material from five English and five North-American YouTubers was analyzed. The results for pitch range and intensity variation suggest that an increase in both parameters results in higher subscriber counts. For views, there was no influence of pitch range, but an increase in intensity variation results in a lower number of views. Pitch range and intensity variation had no influence on the like count. Furthermore, both origin and gender had an influence on the results. Ultimately, this study will provide further information for the phonetic research of charisma (i.e., the perceived charm, competence, power, and persuasiveness of a speaker), as it is suspected that the acoustic features that have so far been connected to charisma also play an important role in the success of a YouTuber and their channel.
Original languageEnglish
Title of host publicationProc. Interspeech 2019
PublisherInternational Speech Communication Association (ISCA)
Publication date16. Sep 2019
Pages1761-1765
DOIs
Publication statusPublished - 16. Sep 2019
EventINTERSPEECH 2019 - Graz, Austria
Duration: 15. Sep 201919. Sep 2019

Conference

ConferenceINTERSPEECH 2019
CountryAustria
CityGraz
Period15/09/201919/09/2019
SeriesProceedings of the International Conference on Spoken Language Processing
ISSN1990-9772

Fingerprint

Speech analysis
Acoustics

Keywords

  • charisma
  • youtube
  • subscribers
  • likes
  • views
  • intensity variation
  • pitch range
  • Charisma
  • Views
  • YouTube
  • Intensity variation
  • Pitch range
  • Likes
  • Subscribers

Cite this

Berger, S., Niebuhr, O., & Zellers, M. (2019). A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes. In Proc. Interspeech 2019 (pp. 1761-1765). International Speech Communication Association (ISCA). Proceedings of the International Conference on Spoken Language Processing https://doi.org/10.21437/Interspeech.2019-1664
Berger, Stephanie ; Niebuhr, Oliver ; Zellers, Margaret. / A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes. Proc. Interspeech 2019. International Speech Communication Association (ISCA), 2019. pp. 1761-1765 (Proceedings of the International Conference on Spoken Language Processing).
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Berger, S, Niebuhr, O & Zellers, M 2019, A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes. in Proc. Interspeech 2019. International Speech Communication Association (ISCA), Proceedings of the International Conference on Spoken Language Processing, pp. 1761-1765, INTERSPEECH 2019, Graz, Austria, 15/09/2019. https://doi.org/10.21437/Interspeech.2019-1664

A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes. / Berger, Stephanie; Niebuhr, Oliver; Zellers, Margaret.

Proc. Interspeech 2019. International Speech Communication Association (ISCA), 2019. p. 1761-1765 (Proceedings of the International Conference on Spoken Language Processing).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Berger S, Niebuhr O, Zellers M. A preliminary study of charismatic speech on YouTube: correlating prosodic variation with counts of subscribers, views and likes. In Proc. Interspeech 2019. International Speech Communication Association (ISCA). 2019. p. 1761-1765. (Proceedings of the International Conference on Spoken Language Processing). https://doi.org/10.21437/Interspeech.2019-1664