Abstract
CONSUMERS' PURCHASE INTENTIONS WITH REGARD TO GENETICALLY MODIFIED FOODS ARE INVESTIGATED THROUGH A CROSS-NATIONAL SURVEY IN DENMARK, GERMANY, GREAT BRITAIN AND ITALY, USING BEER AND YOGHURT AS EXAMPLES (N=1000 PER PRODUCT). RESULTS SHOW THAT GENERALLY COGNITIVE STRUCTURES OF ITALIAN CONSUMERS ARE NOT COMPARABLE WITH COGNITIVE STRUCTURES OF CONSUMERS OF THE THREE OTHER COUNTRIES. IN ALL CASES, HOWEVER, PUR-CHASE INTENTIONS ARE STRONGLY EXPLAINED BY CONSUMERS' OVERALL ATTITUDES TOWARDS GENETIC MODIFICATION IN FOOD PRODUCTION.
| Translated title of the contribution | A cross-cultural comparison of consumers' purchase intentions with regard to genetically modified foods |
|---|---|
| Original language | English |
| Title of host publication | Proceedings of the 7th Conference on Cross-Cultural Consumer and Business Studies |
| Publisher | Association for Consumer Research |
| Publication date | 1999 |
| Pages | Cd-rom |
| Publication status | Published - 1999 |
| Externally published | Yes |
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