A cross-cultural comparison of consumers' purchase intentions with regard to genetically modified foods

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Abstract

CONSUMERS' PURCHASE INTENTIONS WITH REGARD TO GENETICALLY MODIFIED FOODS ARE INVESTIGATED THROUGH A CROSS-NATIONAL SURVEY IN DENMARK, GERMANY, GREAT BRITAIN AND ITALY, USING BEER AND YOGHURT AS EXAMPLES (N=1000 PER PRODUCT). RESULTS SHOW THAT GENERALLY COGNITIVE STRUCTURES OF ITALIAN CONSUMERS ARE NOT COMPARABLE WITH COGNITIVE STRUCTURES OF CONSUMERS OF THE THREE OTHER COUNTRIES. IN ALL CASES, HOWEVER, PUR-CHASE INTENTIONS ARE STRONGLY EXPLAINED BY CONSUMERS' OVERALL ATTITUDES TOWARDS GENETIC MODIFICATION IN FOOD PRODUCTION.
Translated title of the contributionA cross-cultural comparison of consumers' purchase intentions with regard to genetically modified foods
Original languageEnglish
Title of host publicationProceedings of the 7th Conference on Cross-Cultural Consumer and Business Studies
PublisherAssociation for Consumer Research
Publication date1999
PagesCd-rom
Publication statusPublished - 1999
Externally publishedYes

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