A Balancing Act? Aligning Product Innovation and Production Efficiency through Eco-strategies

Wolfgang Gerstlberger, Ian Stampe, Mette Præst Knudsen

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Abstract

With an undifferentiated catchword ‘eco-innovation’ is a largely understudied area, but of high relevance to the society and companies given the strong focus especially by governments on grand challenges like climate change, green technologies and environmental challenges. The paper utilizes the 2009 European Manufacturing Survey for the Danish sub-sample including 335 manufacturing firms. Through factor analysis, the paper confirms three main focus areas of new product development in relation to production facilities: efficiency considerations, market attention and greening of innovation. Logistic regression analysis demonstrates that while market attention is important for new product development, green aspects of innovation and efficiency considerations for innovation are important for the energy efficiency of the production companies. Combining these models highlights that energy efficiency moderates the effect of market attention on new product development.
The paper therefore concludes that product innovation and energy efficiency is a balancing act, focusing on one will have detrimental effects on the other! These findings point to the conclusion that researchers and practitioners in innovation management have to take the specificities and interactions of different types of eco-innovation more carefully in consideration than so far and to formulate new managerial practices combining energy efficiency and product innovation.
Original languageEnglish
Publication date15. Jun 2011
Number of pages19
Publication statusPublished - 15. Jun 2011
EventDRUID - Copenhagen, Denmark
Duration: 15. May 201117. May 2011

Conference

ConferenceDRUID
CountryDenmark
CityCopenhagen
Period15/05/201117/05/2011

Fingerprint

Production efficiency
Product innovation
Energy efficiency
Innovation
New product development
Eco-innovation
Logistic regression analysis
Innovation management
Factor analysis
Interaction
Government
Specificity
Manufacturing firms
Climate change
Managerial practices
Manufacturing

Keywords

  • product innovation
  • energy efficiency
  • Eco-Strategies

Cite this

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abstract = "With an undifferentiated catchword ‘eco-innovation’ is a largely understudied area, but of high relevance to the society and companies given the strong focus especially by governments on grand challenges like climate change, green technologies and environmental challenges. The paper utilizes the 2009 European Manufacturing Survey for the Danish sub-sample including 335 manufacturing firms. Through factor analysis, the paper confirms three main focus areas of new product development in relation to production facilities: efficiency considerations, market attention and greening of innovation. Logistic regression analysis demonstrates that while market attention is important for new product development, green aspects of innovation and efficiency considerations for innovation are important for the energy efficiency of the production companies. Combining these models highlights that energy efficiency moderates the effect of market attention on new product development. The paper therefore concludes that product innovation and energy efficiency is a balancing act, focusing on one will have detrimental effects on the other! These findings point to the conclusion that researchers and practitioners in innovation management have to take the specificities and interactions of different types of eco-innovation more carefully in consideration than so far and to formulate new managerial practices combining energy efficiency and product innovation.",
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Gerstlberger, W, Stampe, I & Knudsen, MP 2011, 'A Balancing Act? Aligning Product Innovation and Production Efficiency through Eco-strategies', Paper presented at DRUID, Copenhagen, Denmark, 15/05/2011 - 17/05/2011.

A Balancing Act? Aligning Product Innovation and Production Efficiency through Eco-strategies. / Gerstlberger, Wolfgang; Stampe, Ian; Knudsen, Mette Præst.

2011. Paper presented at DRUID, Copenhagen, Denmark.

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

TY - CONF

T1 - A Balancing Act?

T2 - Aligning Product Innovation and Production Efficiency through Eco-strategies

AU - Gerstlberger, Wolfgang

AU - Stampe, Ian

AU - Knudsen, Mette Præst

PY - 2011/6/15

Y1 - 2011/6/15

N2 - With an undifferentiated catchword ‘eco-innovation’ is a largely understudied area, but of high relevance to the society and companies given the strong focus especially by governments on grand challenges like climate change, green technologies and environmental challenges. The paper utilizes the 2009 European Manufacturing Survey for the Danish sub-sample including 335 manufacturing firms. Through factor analysis, the paper confirms three main focus areas of new product development in relation to production facilities: efficiency considerations, market attention and greening of innovation. Logistic regression analysis demonstrates that while market attention is important for new product development, green aspects of innovation and efficiency considerations for innovation are important for the energy efficiency of the production companies. Combining these models highlights that energy efficiency moderates the effect of market attention on new product development. The paper therefore concludes that product innovation and energy efficiency is a balancing act, focusing on one will have detrimental effects on the other! These findings point to the conclusion that researchers and practitioners in innovation management have to take the specificities and interactions of different types of eco-innovation more carefully in consideration than so far and to formulate new managerial practices combining energy efficiency and product innovation.

AB - With an undifferentiated catchword ‘eco-innovation’ is a largely understudied area, but of high relevance to the society and companies given the strong focus especially by governments on grand challenges like climate change, green technologies and environmental challenges. The paper utilizes the 2009 European Manufacturing Survey for the Danish sub-sample including 335 manufacturing firms. Through factor analysis, the paper confirms three main focus areas of new product development in relation to production facilities: efficiency considerations, market attention and greening of innovation. Logistic regression analysis demonstrates that while market attention is important for new product development, green aspects of innovation and efficiency considerations for innovation are important for the energy efficiency of the production companies. Combining these models highlights that energy efficiency moderates the effect of market attention on new product development. The paper therefore concludes that product innovation and energy efficiency is a balancing act, focusing on one will have detrimental effects on the other! These findings point to the conclusion that researchers and practitioners in innovation management have to take the specificities and interactions of different types of eco-innovation more carefully in consideration than so far and to formulate new managerial practices combining energy efficiency and product innovation.

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KW - energy efficiency

KW - Eco-Strategies

M3 - Paper

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