A Balancing Act? Aligning Product Innovation and Production Efficiency through Eco-strategies

Wolfgang Gerstlberger, Mette Præst Knudsen, Ian Stampe

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Abstract

With an undifferentiated catchword ‘eco-innovation’ is a largely understudied area, but of high relevance to the society and companies given the strong focus especially by governments on grand challenges like climate change, green technologies and environmental challenges. The paper utilizes the 2009 European Manufacturing Survey for the Danish sub-sample including 335 manufacturing firms. Through factor analysis, the paper confirms three main focus areas of new product development in relation to production facilities: efficiency considerations, market attention and greening of innovation. Logistic regression analysis demonstrates that while market attention is important for new product development, green aspects of innovation and efficiency considerations for innovation are important for the energy efficiency of the production companies. Combining these models highlights that energy efficiency moderates the effect of market attention on new product development.
The paper therefore concludes that product innovation and energy efficiency is a balancing act, focusing on one will have detrimental effects on the other! These findings point to the conclusion that researchers and practitioners in innovation management have to take the specificities and interactions of different types of eco-innovation more carefully in consideration than so far and to formulate new managerial practices combining energy efficiency and product innovation.
Original languageEnglish
Publication date28. Jun 2011
Number of pages21
Publication statusPublished - 28. Jun 2011
EventR&D Management - Nørrköping, Sweden
Duration: 28. Jun 201130. Jun 2011

Conference

ConferenceR&D Management
CountrySweden
CityNørrköping
Period28/06/201130/06/2011

Fingerprint

Energy efficiency
Production efficiency
Product innovation
Innovation
New product development
Eco-innovation
Innovation management
Manufacturing
Factor analysis
Climate change
Managerial practices
Specificity
Interaction
Logistic regression analysis
Manufacturing firms
Government

Keywords

  • product innovation
  • Energy Efficiency
  • Eco-strategies

Cite this

Gerstlberger, W., Knudsen, M. P., & Stampe, I. (2011). A Balancing Act? Aligning Product Innovation and Production Efficiency through Eco-strategies. Paper presented at R&D Management, Nørrköping, Sweden.
Gerstlberger, Wolfgang ; Knudsen, Mette Præst ; Stampe, Ian. / A Balancing Act? Aligning Product Innovation and Production Efficiency through Eco-strategies. Paper presented at R&D Management, Nørrköping, Sweden.21 p.
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Gerstlberger, W, Knudsen, MP & Stampe, I 2011, 'A Balancing Act? Aligning Product Innovation and Production Efficiency through Eco-strategies', Paper presented at R&D Management, Nørrköping, Sweden, 28/06/2011 - 30/06/2011.

A Balancing Act? Aligning Product Innovation and Production Efficiency through Eco-strategies. / Gerstlberger, Wolfgang; Knudsen, Mette Præst; Stampe, Ian.

2011. Paper presented at R&D Management, Nørrköping, Sweden.

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

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T1 - A Balancing Act?

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AU - Gerstlberger, Wolfgang

AU - Knudsen, Mette Præst

AU - Stampe, Ian

PY - 2011/6/28

Y1 - 2011/6/28

N2 - With an undifferentiated catchword ‘eco-innovation’ is a largely understudied area, but of high relevance to the society and companies given the strong focus especially by governments on grand challenges like climate change, green technologies and environmental challenges. The paper utilizes the 2009 European Manufacturing Survey for the Danish sub-sample including 335 manufacturing firms. Through factor analysis, the paper confirms three main focus areas of new product development in relation to production facilities: efficiency considerations, market attention and greening of innovation. Logistic regression analysis demonstrates that while market attention is important for new product development, green aspects of innovation and efficiency considerations for innovation are important for the energy efficiency of the production companies. Combining these models highlights that energy efficiency moderates the effect of market attention on new product development. The paper therefore concludes that product innovation and energy efficiency is a balancing act, focusing on one will have detrimental effects on the other! These findings point to the conclusion that researchers and practitioners in innovation management have to take the specificities and interactions of different types of eco-innovation more carefully in consideration than so far and to formulate new managerial practices combining energy efficiency and product innovation.

AB - With an undifferentiated catchword ‘eco-innovation’ is a largely understudied area, but of high relevance to the society and companies given the strong focus especially by governments on grand challenges like climate change, green technologies and environmental challenges. The paper utilizes the 2009 European Manufacturing Survey for the Danish sub-sample including 335 manufacturing firms. Through factor analysis, the paper confirms three main focus areas of new product development in relation to production facilities: efficiency considerations, market attention and greening of innovation. Logistic regression analysis demonstrates that while market attention is important for new product development, green aspects of innovation and efficiency considerations for innovation are important for the energy efficiency of the production companies. Combining these models highlights that energy efficiency moderates the effect of market attention on new product development. The paper therefore concludes that product innovation and energy efficiency is a balancing act, focusing on one will have detrimental effects on the other! These findings point to the conclusion that researchers and practitioners in innovation management have to take the specificities and interactions of different types of eco-innovation more carefully in consideration than so far and to formulate new managerial practices combining energy efficiency and product innovation.

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KW - Energy Efficiency

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M3 - Paper

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Gerstlberger W, Knudsen MP, Stampe I. A Balancing Act? Aligning Product Innovation and Production Efficiency through Eco-strategies. 2011. Paper presented at R&D Management, Nørrköping, Sweden.