Nordic Values as a Strategic Branding Potential (NVSBP)

This project will identify the understanding(s) of 'Nordic values' among a cross-sectorial segment of Nordic companies and evaluate how these perceptions work as a foundation for developing Nordic branding strategies. The goal is to create an opportunity for researches and practitioners to collarborate on the development of methodologies that will improve and qualify the companies ability to use 'Nordic values' as a branding strategy, and clarify the potential of this strategy on domestic and foreign markets. The insights from the project will result in a 'Nordic Branding Strategy' manual that will be disseminated to a very broad range of companies.

Engelsk