Hans B. Thorelli Award

  • Servais, P. (Recipient)

Prize: Prizes, scholarships, distinctions


AMA honors annually the author(s) of one of the articles published with the Hans B. Thorelli Award. The award recognizes an article that has made the most significant and long-term contribution to international marketing theory or practice.
Degree of recognitionInternational
Granting OrganisationsAmerican Marketing Association