Zheng Ma


  • Campusvej 55

    5230 Odense M


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Personal profile

Research areas

Her research mainly focuses on business ecosystem modelling, such as multi-agent based simulation of energy business ecosystems, ontology design, and business modelling. She develops a novel five-dimensional CSTEP[1] business ecosystem modelling methodology for business ecosystem analysis and cross-national market analysis. 

[1] CSTEP represents for: Climate, environment and geographic situation, Social culture, demographic environment, Technology (Infrastructure environment, technological skills, relevant technology readiness), Economy and finance, Policies and regulation

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  • 11 Similar Profiles
Ecosystems Engineering & Materials Science
Electricity Engineering & Materials Science
Industry Engineering & Materials Science
Energy efficiency Engineering & Materials Science
Energy resources Engineering & Materials Science
Costs Engineering & Materials Science
Energy management Engineering & Materials Science
Energy Mathematics

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Research Output 2006 2019

A cross-national comparative study of the political and regulatory impact on the adoption of demand response in Denmark and Austria

Schultz, M. J., Aabjerg Friis, H. T., Ma, Z. & Jørgensen, B. N., 2019, ECEEE 2019 Summer Study on Energy Efficiency: Is Efficient Sufficient?. European Council for an Energy Efficient Economy (ECEEE), p. 541-549

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Comparative study
Demand response

Agent-based Decision Making for Adoption of Smart Energy Solutions

Christensen, K., Ma, Z., Værbak, M., Demazeau, Y. & Jørgensen, B. N., 2019, (Accepted/In press) Sciences and Humanities International Research Conference (SHIRCON) 2019. IEEE, 4 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Decision making
5 Downloads (Pure)

A survey of demand response adoption in retail stores DR control preferences, stakeholder engagement, and cross-national differences

Ma, Z., Kuusinen, K. & Kjærgaard, M. B., 22. Aug 2019, In : Energy Informatics. 2, 20 p., 8.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
Demand response
Retail stores
Stakeholder engagement

Distributed Energy Resource Adoption for Campus Microgrid

Ma, Z., Jørgensen, B. N., Værbak, M. & Rasmussen, R. K., 2019, In : IEEE International Conference on Industrial Informatics.

Research output: Contribution to journalConference articleResearchpeer-review

Open Access
Energy resources
Energy balance
Energy efficiency

Ecosystem-Driven State-of-the-Art Investigation for Social Workers’ Back Pain

Ma, Z., Jørgensen, B. N., Frank, H., Lange, H. & Arentsen, C., 2019, the Sciences and Humanities International Research Conference IV (SHIRCON 2019). IEEE

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Product development

Projects 2019 2023

Flexible Energy Denmark

Jørgensen, B. N., Ma, Z., Christensen, K. & Værbak, M.


Project: Research