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Personal profile

Research areas

Yingkui Yang, Ph.D. in Business Administration with an emphasis on green power marketing, is currently an associate professor in the Department of Sociology, Environmental and Business Economics University of Southern Denmark. His primary research focuses on sustainable energy market integration, decision-making and energy use, and diffusion of green energy technology. He has extensive international experience working in cross-disciplinary teams and networks, and his research has been published in international academic journals, books, and conferences. Over the past years, he has succeeded in receiving external funding and has been involved in a variety of interdisciplinary research projects, and he has also experience supervising Ph.D. students. Apart from his academic background, Yingkui also has gained practical experience as a research fellow for large utility companies.

Research areas

  • Marketing
  • Consumer Behavior
  • Quantitative Methods
  • Statistics
  • Dicisionmaking under Influence of Uncertainty
  • Energy systems, analysis and optimization
  • market integration

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Collaborations and top research areas from the last five years

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