Research output per year
Research output per year
Personal profile
Research Interests
Yingkui Yang, Ph.D. in Business Administration with an emphasis on green power marketing, is currently an associate professor in the Department of Sociology, Environmental and Business Economics University of Southern Denmark. His primary research focuses on sustainable energy market integration, decision-making and energy use, and diffusion of green energy technology. He has extensive international experience working in cross-disciplinary teams and networks, and his research has been published in international academic journals, books, and conferences. Over the past years, he has succeeded in receiving external funding and has been involved in a variety of interdisciplinary research projects, and he has also experience supervising Ph.D. students. Apart from his academic background, Yingkui also has gained practical experience as a research fellow for large utility companies.
Keywords
- Marketing
- Consumer Behavior
- Quantitative Methods
- Statistics
- Dicisionmaking under Influence of Uncertainty
- Energy systems, analysis and optimization
- market integration
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Collaborations and top research areas from the last five years
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Research output
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Examining antecedents to Generation Z consumers’ green purchase intentions: the role of product categories
Heiberg Jørgensen, R., Møller Jensen, J. & Yang, Y., 30. Oct 2024, In: Journal of Product and Brand Management. 33, 7, p. 902-913Research output: Contribution to journal › Journal article › Research › peer-review
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Exploring sustainable consumer behaviour in purchasing and disposing of mobile phones: the role of perceived green self-identity and extended self
Jensen, J. M. & Yang, Y., 28. May 2024, EMAC 2024 Annual Conference . European Marketing AcademyResearch output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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Exploring the extent of and motivations for using social media across the travel planning process.
Jensen, J. M., Stampe, I. & Yang, Y., Jan 2024, Proceedings for International Marketing Trend Conference (ITMC). International Marketing Trends ConferenceResearch output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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Exploring the Factors shaping green purchasing decision-making: the role of product categories
Yang, Y., Jensen, J. M. & Jørgensen, R. H., Jan 2024, Proceedings for International Marketing Trends Conference (IMTC) 2024. International Marketing Trends ConferenceResearch output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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Low-carbon transition risks in the energy sector: A systematic review
Sun, J., Yang, Y. & Zhou, P., Oct 2024, In: Sustainable Production and Consumption. 50, p. 115-127Research output: Contribution to journal › Journal article › Research › peer-review
Activities
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Nordic Offshore Wind Conference
Mortensen, B. O. G. (Program chair), Yang, Y. (Program chair) & Sinding, K. (Program chair)
31. Oct 2024 → 1. Nov 2024Activity: Attending an event › Organisation or participation in workshops, courses or seminars
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Nordic Offshore Wind Conference
Mortensen, B. O. G. (Organizer), Yang, Y. (Organizer) & Thygesen, J. (Organizer)
31. Oct 2024 → 1. Nov 2024Activity: Attending an event › Conference organisation or participation
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Borgerinddragelse og bæredygtighed
Yang, Y. (Guest lecturer)
4. Jun 2024Activity: Talks and presentations › Talks and presentations in private or public companies
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Exploring sustainable consumer behaviour in purchasing and disposing of mobile phones: the role of perceived green self-identity and extended self
Jensen, J. M. (Guest lecturer) & Yang, Y. (Guest lecturer)
30. May 2024Activity: Talks and presentations › Conference presentations
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Promoting sustainable consumption behavior of mobile phones: evidence from an exploratory study in Denmark
Yang, Y. (Guest lecturer) & Jensen, J. M. (Guest lecturer)
29. May 2024Activity: Talks and presentations › Conference presentations
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Consumers in the changing electricity reform landscape: Why should they provide flexibility to distribution companies?
Yang, Y. (Supervisor) & Trong, M. D. (PhD student)
01/12/2018 → 10/06/2022
Project: PhD Project
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Plastnet: Research om valueproposition i forhold til at fjerne mikroplast fra naturen
Michelsen la Cour, A. (Project participant), Yang, Y. (Project participant) & Brink, T. (Project participant)
26/10/2020 → 08/12/2020
Project: Research
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SEMI: Sustainable energy market integration
Yang, Y. (Project participant)
01/07/2017 → 30/06/2020
Project: Research
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Market analysis for microplastics beach cleaning machine
Yang, Y. (Project participant)
01/10/2019 → 31/12/2019
Project: Research
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Networking with China Academy of Science
Yang, Y. (Head coordinator)
01/01/2017 → 31/12/2017
Project: Research
Press/Media
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En vedvarende og bæredygtig energipolitik
Yang, Y., Sinding, K. & Thygesen, J.
16/03/2023
1 Media contribution
Press/Media: Press / Media
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Debat: Vi gør alt for at spare på el - men gør vi det rigtige?
13/02/2023
1 Media contribution
Press/Media: Press / Media
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Elbilers succes afhænger af, at vi får forbrugerne med på vognen
05/05/2022
1 Media contribution
Press/Media: Press / Media
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Få de studerendes bud: SDU hjælper lokale virksomheder med markedsføring
18/03/2022
1 item of Media coverage
Press/Media: Press / Media
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Første dimittender på uddannelsen Erhvervsøkonomi, HA - Energi Management er en stor succes
29/06/2020
1 item of Media coverage
Press/Media: Press / Media
Prizes
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Special mention in Best Paper Award - Changes in generations’ grocery purchasing behavior during COVID-19
Yang, Y. (Recipient) & Jensen, J. M. (Recipient), Jan 2023
Prize: Prizes, scholarships, distinctions
Teaching & Supervision
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Science advisor for Citizen Science talent program 2022 SDU - research project on "Not in my backyard"
Yang, Y. 01/11/2021 → 01/09/2022
Course: Supervision
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