Curriculum

Tage Koed Madsen C.V.
Business address: University of Southern Denmark (formerly Odense University), Department of Marketing & Management, Campusvej 55, DK-5230 Odense M, Denmark. Tel.: +45 65 50 10 00. Fax.: +45 66 15 51 29.
E-mail: [email protected]

Education.
1997: dr.merc. (postdoctoral habilitation in marketing and international business)
1987: lic.oecon. (Ph.D.)
1983: Cand.merc. (M.Sc. in Marketing)
1981: HDiO (Diploma in Organization Theory)
1976: HA (Bachelor of Business Administration)

Current positions.
Professor Emeritus, University of Southern Denmark
Deputy chairman of the board: Den Fynske Bladfond

Previous positions.
1983- : University of Southern Denmark (formerly Odense University) - since 1992 as Professor
2002-2017 : Professor II, NTNU Norwegian University of Science and Technology
2005-2010: Head of Department, Department of Marketing & Management
2003-2006: Vice chairman of The Danish Academy for Business Research (DEA)
2002: Visiting scholar at Scancor, Stanford University, USA
1995-2002: Member of The Marketing Research Council (Afsætningsøkonomisk Forskningsråd)
1998-2001: Dean, The Social Sciences Faculty, Odense University/University of Southern Denmark
1998: Visiting Professor at University of Western Sydney Nepean, Sydney, Australia
1991-1998: Vice Director of MAPP (a research programme at the Aarhus Business School, Denmark)
1987-1995: Head of Department, Department of Marketing
1989-1992: Associate Dean, The Social Sciences Faculty, Odense University
1989-1991: Chairman of the International Committee at the Social Sciences Faculty
1984-1985: Visiting Scholar at University of Washington, Seattle, USA
1978-1982: Marketing Manager (H.J. Hansen, Ltd.,Odense)
1976-1978: Product Manager (Blumøller Ltd., Odense)

Honours/Awards.
2003: Ridder af Dannebrogsordenen (Decorated Knight Order of Dannebrog)
1998: Dansk Erhvervslivs Pris for Afsætningsøkonomisk Forskning (Research Honour from the Danish Business Community)
1991: Teacher of the Year Award at Odense University (first year this award was given)
1990: Statoils Forskningspris (Statoil's Research Award)
1989: Fyns Stiftstidendes Forskerpris (Fyns Stiftstidende's Research Award)

Research Grants.
2003-2006: Coordinator of the project “Emergence and Growth of Firms in Information Intensive and International Environments”, sponsored by The Danish Social Sciences Research Council.
1998-2001: Coordinator of the project "Sustainability and International Competitiveness in Danish Manufacturing Companies", associated with CeSaM, sponsored by the Danish Strategic Environmental Research Program, II.
1997-2000: Coordinator of the project "Born Global Firms in Denmark", sponsored by The Danish Social Sciences Research Council.
1995-1997: Participant in the project "Small and Medium-sized Enterprises in Denmark", sponsored by The Danish Social Sciences Research Council.
1989-1990: Participant in the project "Economic Effects on the Region of Funen of the StoereBaelt Bridge", sponsored by Fyns Amt, Odense Kommune, and others.
1988-1989: Coordinator of the project "Danish Exports Re-visited", sponsored by Danmarks Sparekasseforening.



List of Selected Publications




Tage Koed Madsen: “Early and rapidly internationalizing ventures: Similarities and differences between classifications based on the original International New Venture and Born Global literatures”, Journal of International Entrepreneurship, 11,1 2013, 65-79

Øyvind Bjørgum, Øystein Moen and Tage Koed Madsen; ”New ventures in an emerging industry: Access to and use of international resources”, International Journal of Entrepreneurship and Small Business, 20, 2, 2013, 233-253 

Hamid Etemad, Tage Koed Madsen, Erik Stavnsager Rasmussen and Per Servais (Eds.): ”Current Issues in International Entrepreneurship: The McGill International Entrepreneurship Series”, Edward Elgar Publishing Incorporated, Cheltenham, UK, 2013. 369 pages.

Hamid Etemad, Tage Koed Madsen, Erik Stavnsager Rasmussen and Per Servais: “Introduction: the emergence of international entrepreneurship( IE) and its agents – selected issues”, in Hamid Etemad, Tage Koed Madsen, Erik Stavnsager Rasmussen and Per Servais (Eds.): ”Current Issues in International Entrepreneurship: The McGill International Entrepreneurship Series”, Edward Elgar Publishing Incorporated, Cheltenham, UK, 2013, pp. 1-10

Hamid Etemad, Tage Koed Madsen, Erik Stavnsager Rasmussen and Per Servais:”Conclusions: International entrepreneurship – learning points and implications”, in Hamid Etemad, Tage Koed Madsen, Erik Stavnsager Rasmussen and Per Servais (Eds.): ”Current Issues in International Entrepreneurship: The McGill International Entrepreneurship Series”, Edward Elgar Publishing Incorporated, Cheltenham, UK, 2013, pp. 1-10

Tage Koed Madsen:”Market orientation in exporting firms”, in Scholderer, J. &Brunsø, K. (Eds.) Food and the Consumer, Pearson Education, Essex, 2013, 99-110

Erik S. Rasmussen, Tage Koed Madsen and Per Servais: “On the foundation and early development of domestic and international new ventures”, Journal of Management and Governance, 16, 4, 2012, 543-556

Tage Koed Madsen, Øystein Moen and Randi Hammervold: “The Role of Independent Intermediaries. The Case of Small and Medium-Sized Exporters”, International Business Review, 21, 2012, pp. 535-546

Hans Eibe Sørensen and Tage Koed Madsen: “Strategic orientations and export market success of manufacturing firms: The role of market portfolio diversity”, International Marketing Review, Vol. 29, No. 4, 2012, pp. 424-441

Stephen Mark Rosenbaum and Tage Koed Madsen: “Modes of foreign entry for professional service firms in multi-partner projects”, The Service Industries Journal, Vol. 32, No. 10, August 2012, pp. 1653-1666

Beate Cesinger, Matthias Fink, Tage Koed Madsen and Sascha Kraus: “Rapidly internationalizing ventures: how definitions can bridge the gap across contexts”, Management Decision, Vol. 50, No. 10, 2012, pp. 1816-1842

Tage Koed Madsen, Sascha Kraus and Michèle O’Dwyer (eds.). Special issue on International Entrepreneurship and SME Internatioanlization, International Journal of Entrepreneurship and Small Business, Vol. 15, No. 2, February 2012

Tage Koed Madsen, Sascha Kraus and Michèle O’Dwyer: ”Introduction and Overview: International Entrepreneurship and SME Internationalisation”, International Journal of Entrepreneurship and Small Business, Vol. 15, No. 2, 2012, pp. 131-135

Per Servais, Erik S. Rasmussen, Bo B. Nielsen and Tage Koed Madsen: “Internationalisation of Danish SMEs”, in Léo-Paul Dana, Isabell M. Welpe, Mary Han and Vanessa Ratten (eds.), Handbook of Research on European Business and Entrepreneurship. Towards a Theory of Internationalization, Second Edition, Edward Elgar, 2010, pp.171-184.

Arild Aspelund, Tage Koed Madsen and Øystein Moen: “Innovasjon og Entrepreneurskap i Bedrifters Internasjonalisering/Innovation and Entrepreneurship in Firms’ Internationalization Processes”, in A. Aspelund, Ø. Moen, A.S. Sætre, R. Sørheim and Ø. Widding (eds), ”Teknoligibasert Entrepreneurskap i Norge/Technology Based Entrepreneurship in Norway”, Tapir Akademisk Forlag, Trondheim, 2009, 125-142

Erik S. Rasmussen, Tage Koed Madsen, and Per Servais: ”The international entrepreneur: entrepreneurial orientation of local and global firms”, in M.V.Jones, P.Dimitratos, M.Fletcher & S.Young (eds.), “Internationalization, Entrepreneurship and The Smaller Firm. Evidence from around the world”, Edward Elgar, 2009, pp.150-165.

Arild Aspelund and Tage Koed Madsen: “The Role of Innovative and Entrepreneurial Behavior in Internationalization Processes”, Advances in International Marketing, vol. 20, March, 2009, pp. 155-176

Freytag, Per, Jan Møller Jensen, Niels Jørgensen and Tage Koed Madsen: "Marketing. En introduktion" (Marketing. An introduction), Syddansk Universitetsforlag, 2009

Øystein Moen, Tage Koed Madsen and Arild Aspelund: "The importance of the internet in international business-to-business markets ", International Marketing Review, vol.25, No.5, 2008, pp.487-503

Tage Koed Madsen and Per Servais: “The Internationalization of Born Globals: An Evolutionary Process?”, reprint in Stanley J. Paliwoda and John K. Ryans, Jr. (eds): “International Marketing: Modern and Classic Papers”, Volume I, Part VI, Edward Elgar, 2008, pp. 397-419

Per Servais, Erik S. Rasmussen, Bo B. Nielsen and Tage Koed Madsen: “Internationalisation of Danish SMEs”, in Léo-Paul Dana, Isabell M. Welpe, Mary Han and Vanessa Ratten (eds.), Handbook of Research on European Business and Entrepreneurship. Towards a Theory of Internationalization, Edward Elgar, 2008, pp.171-184.

Arild Aspelund, Tage Koed Madsen and Øystein Moen: ”A review of the foundation, international marketing strategies, and performance of international new ventures”, European Journal of Marketing, Vol. 41, No. 11/12, 2007, pp. 1423-1448

Tage Koed Madsen and Per Servais: “The Internationalization of Born Globals: An Evolutionary Process?”, reprint in Benjamin M. Oviatt and Patricia Phillips McDougall (eds.): “International Entrepreneurship”, Edward Elgar Publishing Ltd., 2007, pp. 71-93

Per Servais, Tage Koed Madsen and Erik S. Rasmussen: “Small Manufacturing Firms’ Involvement in International E-business Activities”, Advances in International Marketing, Vol. 17, 2007, pp. 297-318.

Tage Koed Madsen: “Internationalization Research: The Impact of the Carnegie School”, Scandinavian Journal of Management, Vol. 21/4, 2005, pp. 373-384.

Tage Koed Madsen and Erik S. Rasmussen: ”Iværksætternes betydning for internationalisering af en virksomhed” (”The impact of the entrepreneurs on the internationalisation of a firm”), in Torben Bager, Mick Hancock and Tage Koed Madsen (eds): ”Danske iværksættere i den globale økonomi” (”Danish entrepreneurs in the global economy”), Børsens Forlag, 2005, pp. 17-30.

Gary Knight, Tage Koed Madsen and Per Servais: “An inquiry into born-global firms in Europe and the USA”, International Marketing Review, Vol. 21, No. 6, 2004, pp 645-665.

Tage Koed Madsen: “Market Strategy of Firms in Global Environments: Research Methodology”, Working Papers in Marketing, Department of Marketing, University of Southern Denmark, No. 30, 2004

Tage Koed Madsen and Thorbjørn Knudsen: “International New Ventures: A New Organizational Form?”, in Jim Bell, Trevor Morrow and Denise Crossan: “Conference Proceedings: The Sixth McGill Conference on International Entrepreneurship: Crossing Boundaries and Researching New Futures”, University of Ulster, Magee Campus, 2003, No. 111

Tage Koed Madsen and Per Servais: "The Internationalisation of Born Globals: An Evolutionary Process?", reprint in Peter J. Buckley (Ed.): "History of Management Thought. International Business", Ashgate Publishing Limited, Hampshire, England, 2003, pp. 421-444.

Tage Koed Madsen: "Daloon A/S: Internationalizing a Small Business", in Johny K. Johansson: "Global Marketing. Foreign Entry, Local Marketing, and Global Management", Irwin McGraw-Hill, 2003, pp. 204-211.

Thorbjørn Knudsen and Tage Koed Madsen: "Export Strategy: A Dynamic Capabilities Perspective", Scandinavian Journal of Management, 18, 2002, pp. 475-502.

Thorbjørn Knudsen, Tage Koed Madsen, Erik S. Rasmussen and Per Servais: "International Market Strategies in Small and Medium-sized Enterprises", in Thorbjørn Knudsen, Søren Askegaard and Niels Jørgensen (Eds.): "Perspectives on Marketing Relationships", Thomson, Copenhagen, 2002, pp 107-124.

Thorbjørn Knudsen and Tage Koed Madsen: "Improving the firm's environmental conduct: a source of competitive advantage?", Journal of Strategic Marketing, 9, 2001, pp. 129-144.

Erik Rasmussen, Tage Koed Madsen and Felicitas Evangelista: "The Founding of the Born Global Company in Denmark and Australia: Sensemaking and Networking", Asia Pacific Journal of Marketing and Logistics, Vol.13, No. 3, 2001, pp. 75-107.

Tage Koed Madsen, Erik Rasmussen and Per Servais: "Differences and Similarities Between Born Globals and Other Types of Exporters", Advances in International Marketing, Vol. 10, 2000, pp. 247-265.

Tage Koed Madsen: "Ocean Spray: Cranberries in Scandinavia", case in Johny K. Johansson:"Global Marketing. Foreign Entry, Local Marketing, and Global Management",Irwin McGraw-Hill, 2000, pp. 179-183.

Tage Koed Madsen, Erik Rasmussen and Per Servais: "Små, globalt orienterede virksomheders internationalisering og kompetencer" ("Internationalization processes and competences in small, globally oriented firms"), Ledelse & Erhvervsøkonomi (The Danish Journal of Management Research), No. 4, 1999, p. 251-266. In Danish.

Tage Koed Madsen: "Virksomhedens internationale afsætningsforhold" ("International marketing activities of firms"), kapitel 6 i Fl. Hansen & B. Rasmussen (red): "Samfund, afsætning og forskning" ("Society, Marketing, and Research"), Afsætningsøkonomisk Forskningsråd, København, 1999, pp. 133-150. In Danish.

Tage Koed Madsen and Jean-Paul Peronard: "Små og mellemstore fremstillingsvirksomheders markedsmæssige position og udvikling" ("Market related position and development of small and medium_sized firms."), Working Papers in Marketing, no. 21, University of Southern Denmark - Odense University, 1999. In Danish.

Tage Koed Madsen: "Managerial Judgement of Export Performance", Journal of International Marketing, Vol. 6, No. 3, 1998, pp. 82-93.

Søren Askegaard and Tage Koed Madsen: "The local and the global: Exploring traits of homogeneity and heterogeneity in European food cultures", International Business Review, Vol. 7, 1998, pp. 549-568.

Tage Koed Madsen and Per Servais: "The Internationalization of Born Globals - an Evolutionary Process?, International Business Review, Vol. 6, No. 6, 1997, pp. 561-583.

Tage Koed Madsen: "Perceived Export Performance: The Explanatory Power of Some Relative Measures", Working Papers in Marketing, No. 11/October, Department of Marketing, Odense University, 1997.

Tage Koed Madsen: "Virksomheders eksport og internationale konkurrenceevne" ("Firms' Export and International Competitiveness"), Doktorafhandling (Danish postdoctoral dissertation/habilitation), Odense University,1997. In Danish and English (900 pages).

Tage Koed Madsen and Thorbjørn Knudsen: "Miljørigtig adfærd i virksomheder - en kilde til konkurrencemæssige fordele?" ("Environmentally Correct Behavior in Firms - a Source of Competitive Advantage?"), Ledelse & Erhvervsøkonomi (The Danish Journal of Management Research), No. 3, 1997, p. 189-210. In Danish.

Klaus G. Grunert, Hanne Hartvig Larsen, Tage Koed Madsen and Allan Baadsgaard: "Market Orientation in Food and Agriculture", Kluwer Academic Publishers, Boston 1996 (283 pages).

Tage Koed Madsen (special volume editor): "Export and Internationalization Research -Enrichment and Challenges", Advances in International Marketing, Vol. 8, 1996 (220 pages).

Tage Koed Madsen: "Introduction: Export and Internationalization Research - Enrichment and Challenges", Advances in International Marketing, 1996, p. 1-8.

Tage Koed Madsen: "The structure and behaviour of some Danish food companies", MAPP Working Paper, No. 36, The Aarhus School of Business, 1996 (16 pages).

Tage Koed Madsen (Ed.): Proceedings of the Third Symposium of the Consortium for International Marketing Research, Odense University, June, 1995 (247 pages).

Tage Koed Madsen: "International Competitiveness: A Re-interpretation of the Diamond of National Advantage", in Tage Koed Madsen (Ed.): Proceedings of the Third Symposium of the Consortium for International Marketing Research, Odense University, June, 1995, p. 165-184.

Søren Askegaard, Martine Cardel Gertsen and Tage Koed Madsen: "Danish Cultural Barriers and their Importance to Firms", Working Papers in Marketing No. 3, Department of Marketing, Odense University, 1995 (27 pages).

Søren Askegaard and Tage Koed Madsen: "Homogeneity and Heterogeneousness in European Food Cultures: An Exploratory Analysis", Proceedings of the 24th EMAC Conference, Volume I, ESSEC, France, 1995, p. 25-48

Tage Koed Madsen: "Successful Export Marketing Management", in Michael R. Czinkota and Ilkka Ronkainen (Eds.): Readings in Global Marketing, The Dryden Press, 1995, p. 96- 110.

Tage Koed Madsen: "A Contingency Approach to Export Performance Research", Advances in International Marketing, Vol. 6, 1994, p. 25-42.

Tage Koed Madsen and Jesper Strandskov: "Virksomhedens internationalisering: Teoretiske perspektiver" ("The Internationalization Process of Firms: Theoretical Perspectives"), Ledelse & Erhvervsøkonomi (The Danish Journal of Management Research), No.4, 1994, p. 224-240. In Danish.

Tage Koed Madsen: "The International Competitiveness of Firms: The Impact on Export Performance",Proceedings of the first Symposium of the Consortium for International Marketing Research, Michigan, 1993, p. 2-21.

Muzaffer Bodur and Tage Koed Madsen: "Danish Foreign Direct Investment in Turkey", European Business Review, 93/5, 1993, p. 28-43.

Søren Askegaard and Tage Koed Madsen: "Fødevareforbrug - et regionernes Europa? Perspektiver for danske virksomheder" ("Food consumption -A Regionalized Europe? Perspectives for Danish firms"), Ledelse & Erhvervsøkonomi (The Danish Journal of Management Research), No. 4, 1993, p. 233-248. In Danish

Jan Møller Jensen and Tage Koed Madsen: "Analyse, klassifikation og behandling af negative rygter" ("Analysis, Classification and Treatment of Negative Rumors"), Ledelse & Erhvervsøkonomi (The Danish Journal of Management Research, No.1, 1992, p.33-42. In Danish.

Tage Koed Madsen: "Viable Marketing Strategies in a New Market Environment. The Example of Small and Medium-Sized Danish Firms", in Richard M. Burton, John D. Forsyth & Børge Obel (Eds.): "Strategies for Players in a Larger World", Elsevier, North_Holland, 1992, p. 31-49.

Søren Askegaard, Martine Cardel Geertsen and Tage Koed Madsen: "Danske kulturbarrierers betydning for virksomhederne" ("Management Implications of Danish Cultural Barriers"), Ledelse & Erhvervsøkonomi (The Danish Journal of Management Research), No.3, 1991, p. 111-122. In Danish.

Troels Elgaard, Tage Koed Madsen, Kurt Pedersen and Finn Thomassen): "Markedsføring i et internationalt perspektiv" ("Marketing - an International Perspective"), Dansk Jurist- og Økonomforbunds Forlag, Copenhagen, 1991 (223 pages). In Danish.

Tage Koed Madsen: "Cultural Biases of Danish Salespeople Acting in Foreign Cultures. The Impact on Export Performance", Working Paper from Department of Marketing, Series A: Marketing, Odense University, No. 1/1990 (26 pages).

Tage Koed Madsen: "Udviklingsmuligheder for fynsk erhvervsliv i lyset af den faste Storebæltsforbindelse og EF's indre marked" ("Opportunities and Threats for Business on Funen; the Impact of the Storebaelt Bridge and the European Single Market"), Den Fynske Fond for Erhvervsøkonomisk Forskning (The Business Research Foundation on Funen), September 1990 (204 pages). In Danish.

Tage Koed Madsen: "Virksomhedernes internationale konkurrenceevne" ("The International Competitiveness of Firms"), Nationaløkonomisk Tidsskrift (Danish Journal of Macroeconomics), No. 2, 1990, p. 160-173. In Danish.

Tage Koed Madsen: "Barrierer, problemer og muligheder for mindre og mellemstore virksomheders eksport _ herunder eksportstipendiatordningens funktion of betydning" ("Barrierers, Problems and Possibilities for Small and Medium_Sized Exporters; the Function and Importance of Danish Trade Officers"), Working Paper from Department of Marketing, Series A: Marketing, Odense University, No. 2/1989 (120 pages). In Danish.

Tage Koed Madsen: "Successful Export Marketing Management: Some Empirical Evidence", International Marketing Review, Vol. 6/4, 1989, p. 41-57.

Klaus Møller Hansen, Tage Koed Madsen and Jesper Strandskov: "International udvikling i mindre og mellemstore virksomheder" ("International Development in Small and Medium_Sized Firms"), Ledelse & Erhvervsøkonomi (The Danish Journal of Management Research), No. 2, 1989, p. 45-62. In Danish.

Tage Koed Madsen: "Vurdering af en virksomheds eksportegnethed" ("How to Evaluate the Export Qualifications of a Firm"), Working Paper from Department of Marketing, Series A: Marketing, Odense University, No. 1/1989 (13 pages). In Danish.

Tage Koed Madsen: "Fremme af dansk eksport" ("Encouragement of Danish Exports"), Samfundsøkonomen (Danish Journal of Economics and Society), No. 6, 1989, p. 11-18. In Danish.

Tage Koed Madsen: "DECISION SUPPORT SYSTEMS. A Useful Research Strategy in the Export Marketing Area?",Working Paper from Department of Marketing, Series A: Marketing, Odense University, No. 1/1988, (15 pages).

Klaus Møller Hansen, Tage Koed Madsen, Kim Møller and Jesper Strandskov: "EKSPORTEN UNDER OMVURDERING - en erhvervsøkonomisk analyse af dansk erhvervslivs internationalisering" ("DANISH EKSPORTS RE-EVALUATED. An Analysis of the Internationalization Processes of Danish Firms"), Danmarks Sparekasseforening (Association of Financial Institutions in Denmark), København 1988 (211 pages). In Danish.

Tage Koed Madsen: "Kritiske succesfaktorer ved eksport" ("Key Successfactors in Exporting"), Ledelse & Erhvervsøkonomi (The Danish Journal of Management Research), No. 3, 1987, p. 111-120. In Danish.

Tage Koed Madsen: "Om mulighederne for at forklare, forudsige og forbedre den enkelte eksportvirksomheds resultater" ("Possibilities for Explaining, Predicting and Improving the Performance of Exporters"), Odense Universitets årsberetning 1987 (Annual Report from Odense University), p. 21-34. In Danish.

Tage Koed Madsen: "Empirical Export Performance Studies: A Review of Conceptualizations and Findings", Advances in International Marketing, Volume 2, 1987, p. 177-198.

Tage Koed Madsen: "Eksportsucces: Hvad og hvordan? En empirisk undersøgelse af nogle danske fremstillingsvirksomheders eksportaktiviteter" ("EKSPORT SUCCES: HOW AND WHY?. An Empirical Study of the Export Activities of Some Danish Manufacturers"), Ph.D. dissertation from Odense Universitet, 1987 (172 pages). In Danish.

Tage Koed Madsen: "Empirical Research Projects on Export Performance", Proceedings of European International Business Association, Ninth Annual Conference, Oslo, December 1983, p.61-78.

Updated August 2012

Research Interests

Tage Koed Madsen is Professor of Marketing. His research areas comprise export performance studies, internationalization processes, and International New Ventures/Born Globals. Since 1993 he has been an active member of an international group of researchers with similar focus (Consortium of International Marketing Research). Tage Koed Madsen has been responsible for numerous research projects, often involving grants from the Danish Social Sciences Research Council or other external partners. He has conducted several large scale empirical studies in addition to his theoretical contributions. His research has published in numerous books as well as articles in journals such as International Business Review, International Marketing Review, Journal of International Marketing, European Journal of Marketing, Journal of Strategic Marketing, Advances in International Marketing, and Scandinavian Journal of Management.