No photo of Thomas Hestbæk Andersen

Thomas Hestbæk Andersen

Ph.d.

  • Campusvej 55

    5230 Odense M

    Denmark

20002019
If you made any changes in Pure these will be visible here soon.

Personal profile

Research information

My scientific focus areas are: social semiotic text analysis and text production, mainly focusing on Danish business communication. This focus includes research on the digitalization of human interaction in/from organizations, multimodal copy writing, multimodal discourse analysis, communication planning, organizational credibility and (as basic research) a systemic functional, context-sensitive description of the grammar and semantics of Danish.

Scientific achievements
- I have taken the theoretical field of social semiotics into a new domain, viz. business communication. With social semiotics as the basis, I have developed models and descriptions in the areas of copy writing, communication planning, web based interaction (especially online shopping) and organizational credibility.
- I have developed a systemic functional description of Danish (which has functioned as the reference work for similar descriptions of Norwegian and Swedish).
- I have been establishing a ‘Odense School’ within social semiotics, which takes language to be a crucial and integral part of the study of multimodality; first as co-founding senior member, later as director of Centre for Multimodal Communication, and currently as head of research for an exterbally fundend project on the digital resemitisation of buying and selling interaction, 'RESEMINA' (funded by The VELUX FOUNDATION).

Research areas

My scientific focus areas are: social semiotic text analysis and text production, mainly focusing on Danish business communication. This focus includes research on the digitalization of human interaction in/from organizations, multimodal copy writing, multimodal discourse analysis, communication planning, organizational credibility and (as basic research) a systemic functional, context-sensitive description of the grammar and semantics of Danish.

Scientific achievements
- I have taken the theoretical field of social semiotics into a new domain, viz. business communication. With social semiotics as the basis, I have developed models and descriptions in the areas of copy writing, communication planning, web based interaction (especially online shopping) and organizational credibility.
- I have developed a systemic functional description of Danish (which has functioned as the reference work for similar descriptions of Norwegian and Swedish).
- I have been establishing a ‘Odense School’ within social semiotics, which takes language to be a crucial and integral part of the study of multimodality; first as co-founding senior member, later as director of Centre for Multimodal Communication, and currently as Head of Research for an externally funded project (supported by The VELUX FOUNDATION).

Research areas

  • Language and Communication

Fingerprint Dive into the research topics where Thomas Hestbæk Andersen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Photography Engineering & Materials Science
genre Social Sciences
communication Social Sciences
organization Social Sciences
Communication Engineering & Materials Science
management Social Sciences
speaking Social Sciences
multimodality Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2000 2019

THE CLAUSEHOOD OF THE ENHANCING b-CLAUSE

Andersen, T. H. & Holsting, A., 2019, proceedings of the 27th european systemic functional linguistics conference. p. 141-149 8 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Visual and Multimodal Research in Organization and Management Studies

Höllerer, M., van Leeuwen, T., Jancsary, D., Meyer, R., Andersen, T. H. & Vaara, E., 2019, New York: Routledge. 228 p. (Routledge Studies in Management, Organizations and Society).

Research output: Book/anthology/thesis/reportBookResearchpeer-review

organization
communication
management
multimodality
sociology

#hashtagetsfunktioner

Andersen, T. H., 2018, In : Det Ny Merino. 25, 20 p.

Research output: Contribution to journalJournal articleResearch

Open Access
File
128 Downloads (Pure)

Clause complexing in systemic functional lingustics – towards an alternative description

Andersen, T. H. & Holsting, A., 29. Aug 2018, In : Functional Linguistics. 5, 25 p., 10.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
speaking
grammar
114 Downloads (Pure)

Hvorfor og hvordan ’betyder’ nethandel? Om blandingen af teksttyper i Zalandos netbutik

Translated title of the contribution: Why and how does online shopping ’mean’?: On the mixing of textual types in Zalando’s web shopsAndersen, T. H. & van Leeuwen, T., 2018, In : MedieKultur. 64, 34, p. 138-164

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
Online shopping
World Wide Web
Shopping
Retailers
Text analysis

Activities 2007 2018

Censor in Censorkorpset for Kommunikation, Journalistik og Performance-design

Thomas Hestbæk Andersen (Examiner)
1. Apr 201831. Mar 2022

Activity: ExaminationExternal examination

Visual Communication (Journal)

Thomas Hestbæk Andersen (Peer reviewer)
24. Jan 2018 → …

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

NyS (Journal)

Thomas Hestbæk Andersen (Peer reviewer)
1. Dec 2017 → …

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

Clause complexing in systemic functional linguistics – towards an alternative description

Alexandra Holsting (Lecturer), Thomas Hestbæk Andersen (Lecturer)
30. Jun 2017

Activity: Talks and presentationsConference presentations

Discourse, Context and Media (Journal)

Thomas Hestbæk Andersen (Peer reviewer)
1. Nov 201631. Dec 2016

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

Press / Media

Dansk Sprognævn i Bogense

Thomas Hestbæk Andersen

12/05/2019

1 Media contribution

Press/Media: Press / Media

Nu er sprognævnet flyttet ind: - Vi skraber ikke bunden

Thomas Hestbæk Andersen

07/04/2019

1 Media contribution

Press/Media: Press / Media

- Stemningen er, at nu-gørvi-det-her

Thomas Hestbæk Andersen

07/04/2019

1 Media contribution

Press/Media: Press / Media

Nu er sprognævnet flyttet ind: - Vi skraber ikke bunden

Thomas Hestbæk Andersen

07/04/2019

1 Media contribution

Press/Media: Press / Media

Prizes

The digital resemiotisation of buying and selling interaction

Thomas Hestbæk Andersen (Recipient), 2017

Prize: Prizes, scholarships, distinctions

Do it yourself! On online shopping

Thomas Hestbæk Andersen (Recipient) & Theo van Leeuwen (Recipient), 18. Dec 2015

Prize: Prizes, scholarships, distinctions

Forbundet Kommunikation og Sprogs forskerpris

Thomas Hestbæk Andersen (Recipient), 2004

Prize: Prizes, scholarships, distinctions