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Journal article

Relationship Building in IoT Platform Models: the Case of the Danfoss Group

Hollensen, S., Eskerod, P. & Dyhr Ulrich, A. M., 1. Aug 2020, In : Journal of Business Models. 8, 2, p. 73-91

Research output: Contribution to journalJournal article

Open Access
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2019

Der Social-Media-Vorteil für "kleine" Sportclubs

Hollensen, S. & Awad, K., 1. Dec 2019, In : Marke 41. 2019, 6, p. 8-15

Research output: Contribution to journalJournal article

Drivers for Pursuing Sustainability through IoT Technology within High-End Hotels: An Exploratory Study

Eskerod, P., Hollensen, S., Morales-Contreras, M. F. & Arteaga-Ortiz, J., 28. Sep 2019, In : Sustainability. 11, 19, 21 p., 5372.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
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112 Downloads (Pure)

OUTSOURCING NEW PRODUCT DEVELOPMENT FOSTERED BY DISRUPTIVE TECHNOLOGICAL INNOVATION: A DECISION-MAKING MODEL

Cantone, L., Testa, P., Hollensen, S. & Cantone, G. F., Jan 2019, In : International Journal of Innovation Management. 23, 1, 1950008.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
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38 Downloads (Pure)
2018

Is “glocalization” still the golden way for Electrolux? Is there more to be done?

Hollensen, S. & Møller, E., 2018, In : Thunderbird International Business Review. 60, 4, p. 463-476

Research output: Contribution to journalJournal article

Open Access
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136 Downloads (Pure)
2016

Significant Decline in Celebrity Usage in Advertising: a Review

Schimmelpfennig, C. & Hollensen, S., 1. Mar 2016, In : The I U P Journal of Marketing Management. 15, 2, p. 7-19

Research output: Contribution to journalJournal articleResearchpeer-review

Virksomheders Internationalisering

Hollensen, S., 15. Dec 2016, In : PLUK : fra forskningen i Sønderjylland. 2016, December, p. 29-34

Research output: Contribution to journalJournal article

Open Access
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54 Downloads (Pure)
2015

Developing a glocalisation strategy: Experiences from Henkel’s product launches in the Middle East and Europe

Hollensen, S. & Schimmelpfennig, C., 12. Nov 2015, In : Journal of Brand Strategy. 4, 3, p. 201-211

Research output: Contribution to journalJournal article

Managing Turbulence: Business Model Development in a Family-Owned Airline

Bogers, M., Boyd, B. & Hollensen, S., 2015, In : California Management Review. 58, 1, p. 41-64

Research output: Contribution to journalJournal article

Open Access
2014

0,5 x global + 0,5 x lokal = glokal: Wissenwertes aus der Formelsamlung für Marketingstrategie

Hollensen, S. & Schimmelpfennig, C., 1. May 2014, In : Marke 41. 2014, 2, p. 34-41

Research output: Contribution to journalJournal articleResearchpeer-review

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424 Downloads (Pure)

Celebrity endorsements: Exploring the processes for finding the right celebrity to endorse a brand

Hollensen, S. & Schimmelpfennig, C., 1. Apr 2014, In : Journal of Brand Strategy. 2, 4, p. 366-378

Research output: Contribution to journalJournal article

Entry Mode Strategies into the Brazil, Russia, India and China (BRIC) markets

Hollensen, S., Dyhr Ulrich, A. M. & Boyd, B., 1. Sep 2014, In : Global Business Review. 15, 3, p. 423-445 23 p., 1.

Research output: Contribution to journalJournal article

Social Media Marketing: From 'Bowling' to 'Pinball'

Hollensen, S. & Raman, A., 20. Jul 2014, In : Marketing Canada - Journal of the Canadian Institute of Marketing . 10, 2, p. 8-12 5 p., 2.

Research output: Contribution to journalJournal articleResearchpeer-review

The Incubator Concept as an Entry Mode Option for Danish SME's

Hollensen, S. & Dyhr Ulrich, A. M., 15. Jul 2014, In : Transnational Marketing Journal. 2, 1, p. 1-19

Research output: Contribution to journalJournal article

2013

'Glocalisation': The Mantra for Today's Global Marketing Strategies

Hollensen, S., 5. Aug 2013, In : Global CMO - The Magazine. 1, 6, p. 30-39 10 p.

Research output: Contribution to journalJournal article

Industrial Buying Behavior Related to Human Resource Consulting Services

Hollensen, S., Grünbaum, N. N., Andresen, M. & Kahle, L., 2013, In : The I U P Journal of Marketing Management. 12, 3, p. 27-51

Research output: Contribution to journalJournal article

Selection of Celebrity Endorsers: A case approach to developing an Endorser Selection Process Model

Hollensen, S. & Schimmelpfennig, C., 1. Feb 2013, In : Marketing Intelligence & Planning. 31, 1, p. 88-102 15 p.

Research output: Contribution to journalJournal article

Testimonialwerbung – Wie Marken und Botschafter zusammenfinden - Teil 1

Hollensen, S. & Schimmelpfennig, C., Dec 2013, In : Absatzwirtschaft.

Research output: Contribution to journalJournal articleCommunication

The Blue Ocean that disappeared – the case of Nintendo Wii

Hollensen, S., 2013, In : Journal of Business Strategy. 34, 5, p. 25-35

Research output: Contribution to journalJournal articleResearchpeer-review

2012

ChotuKool - Indian Godrej is creating a disruptive innovation - a low-cost refrigerator for the BOP market

Hollensen, S. & Raman, A., 2012, In : Marketing Canada - Journal of the Canadian Institute of Marketing . 8, 4, p. 12-13 2 p.

Research output: Contribution to journalJournal articleResearchpeer-review

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3895 Downloads (Pure)

Innovation through crowd sourcing: The Threadless T-shirt case

Hollensen, S., 2012, In : Marketing Canada - Journal of the Canadian Institute of Marketing . 8, 1, p. 24-25 2 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Strategic management of a family-owned airline: Analysing the absorptive capacity of Cimber Sterling Group A/S

Boyd, B. & Hollensen, S., Jun 2012, In : Journal of Family Business Strategy. 3, 2, p. 70-78 9 p.

Research output: Contribution to journalJournal articleResearchpeer-review

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1403 Downloads (Pure)
2011

Global Account Management: Fra simpel reklame til strategiske relationer på globalt niveau

Translated title of the contribution: Global Account Management: From pure advertising to strategic relationships on global levelHollensen, S., Dec 2011, In : Alumnebladet. 2011, 2, p. 12-13 2 p.

Research output: Contribution to journalJournal article

Køb af B-t-B serviceydelser: Konceptualisering af industriel købsadfærd i forbindelse med HR-konsulentydelser

Translated title of the contribution: Purchasing B2B services: Conceptualizing industrial buying behavior in connection to HR consulting servicesHollensen, S., Grünbaum, N. N. & Andresen, M., 2011, In : Ledelse og Erhvervsoekonomi. 76, 2, p. 47-73 27 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
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Relationer mellem familievirksomheder betaler sig

Hollensen, S. & Boyd, B., 2011, In : Forskning for enhver. Årbog - Videnskabelige artikler fra Campus Sønderborg . 2010, p. 14-23 10 p.

Research output: Contribution to journalJournal articleResearchpeer-review

The choice of foreign entry modes in a control perspective

Hollensen, S., Boyd, B. & Dyhr Ulrich, A. M., 2011, In : The I U P Journal of Business Strategy. 8, 4, p. 7-31 25 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Virksomhedens internationale partnernetværk

Translated title of the contribution: The international partner network of the companyHollensen, S. & Dyhr Ulrich, A. M., 2011, In : PLUK. Juni, p. 13-17 5 p.

Research output: Contribution to journalJournal articleCommunication

Saipa Group, Iran - using strategic brand extensions to build relationships

Hollensen, S. & Wilson, J., 2010, In : Journal of Islamic Marketing. 1, 2, p. 177-188 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Virksomhedens Internationale Markeder

Translated title of the contribution: The International Markets of the CompanyHollensen, S. & Dyhr Ulrich, A. M., Oct 2010, In : PLUK. 2010, Oktober, p. 1-6 6 p.

Research output: Contribution to journalJournal article

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187 Downloads (Pure)
2006

Global Account Management (GAM): Two Case Studies Illustrating The Organizational Set-Up

Hollensen, S., 2006, In : Marketing Management Journal. 16, 1, p. 244-250

Research output: Contribution to journalJournal article

Internettets betydning og konsekvenser for små og mellemstore danske virksomheders internationalisering

Hollensen, S. & Grünbaum, N. N., 2006, In : Ledelse & Erhvervsøkonomi. 3, p. 139-156

Research output: Contribution to journalJournal articleResearchpeer-review

2005

Brug internettet til internationalisering og få succes!

Hollensen, S. & Grünbaum, N. N., 1. Nov 2005, In : Ledelse i Dag. 63, p. 87-92

Research output: Contribution to journalJournal article

2002

Failure of an International Joint Venture

Hollensen, S., 2002, In : Metamorphosis. 1, 1, p. 35-51

Research output: Contribution to journalJournal article

2001

The process of benchmarking, benchlearning and benchaction

Freytag, P. V. & Hollensen, S., 2001, In : The TQM Magazine. 13.1, p. 25-33

Research output: Contribution to journalJournal article

2000

Danske virksomheders udfordringer i fremtidens globale markedsføring

Hollensen, S. & Jenster, P., 2000, In : Ledelse & Erhvervsøkonomi. 2, p. 111-124

Research output: Contribution to journalJournal articleResearch

The international marketing challenges facing Danish small and medium-sized enterprises

Hollensen, S. & Jenster, P. V., 2000, In : Strategic Change. 9, 7, p. 451-459

Research output: Contribution to journalJournal article