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Research Output

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Book chapter
2019

Five Phases Of Internationalization

Hollensen, S., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 188-191

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Funnel Model For International Market Selection (Ims)

Hollensen, S., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 200-203

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Hollensen's Glocalization Model

Hollensen, S., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 208-211

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Hollensen's Market Assessment Model

Hollensen, S., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 196-199

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Hollensen's Model For Entry Mode Choice

Hollensen, S., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 204-207

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

International Competitiveness From Macro To Micro

Hollensen, S., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 192-195

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

2018

Marketing-Strategie und Marketing-Mix

Hollensen, S., 2018, Einführung in das Bildungs- und Kulturmanagement. Graessner, G. & Kurz, M. H. (eds.). Augsburg, Deutschland: Ziel - Zentrum für interdisziplinäres erfarungsorientiertes Lernen GmbH, p. 31-44

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

File
18 Downloads (Pure)
2017

Hollensens glokaliseringsmodel

Hollensen, S., 2017, Marketingmodeller. Buch-Madsen, K. (ed.). København: Samfundslitteratur, p. 210-213

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Hollensens markedsvurderingsmodel

Hollensen, S., 2017, Marketingmodeller. Buch-Madsen, K. (ed.). København: Samfundslitteratur, p. 198-201

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Hollensens model for valg af "entrey mode"

Hollensen, S., 2017, Marketingmodeller. Buch-Madsen, K. (ed.). København: Samfundslitteratur, p. 206-209

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Internationaliseringens fem faser

Hollensen, S., 2017, Marketingmodeller. Buch-Madsen, K. (ed.). København: Samfundslitteratur, p. 188-192

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

International konkurrencekraft: fra makro til mikro

Hollensen, S., 20. Jun 2017, Marketingmodeller. Buch-Madsen, K. (ed.). København: Samfundslitteratur, p. 194-197

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Tragtmodel for markedsvalg

Hollensen, S., 2017, Marketingmodeller. Buch-Madsen, K. (ed.). København: Samfundslitteratur, p. 202-204

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

2013

Cimber Sterling: Family-Owned Airline Company Flighte for Survival as European Carrier

Boyd, B. & Hollensen, S., 2013, Family Business Casebook: 2010-2012. Astrachan, J. H. & Pieper, T. M. (eds.). Kennesaw, Georgia USA: Cox Family Enterprise Center, p. 49-73 24 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2012

Global Account Management: Fra simpel køber-sælger relation til strategisk relationsopbygning på globalt niveau

Hollensen, S. & Wulff, V. S., Mar 2012, Videnskabelige Artikler fra Campus Sønderborg : Årbog 2011. Martens, H. & Ottersen, T. (eds.). Sønderborg: SDU - Sønderborg, Vol. 2. p. 14-23 10 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Global Account Management (GAM): Creating Companywide and Worldwide Relationships to Global Customers

Hollensen, S. & Wulff, V., Mar 2012, Successful Customer Relationship Management and Technologies: Issues and Trends. Eid, R. (ed.). IGI global, p. 27-46 20 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2011

Industry Service - Technology Centre

Hollensen, S. & Grünbaum, N. N., 2011, NEW GLobal ICT-based Business Models. Lindgren, P. (ed.). Aalborg: River Publishers, p. 89-95

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

The Nano Solar Case

Hollensen, S. & Lindgren, P., 2011, NEW GLobal ICT-based Business Models. Lindgren, P. (ed.). Aalborg: River Publishers, p. 117-127

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2010

Danfoss: Internationalization of a Family Business and Formation of Asian Joint Ventures

Boyd, B., Hollensen, S. & Goto, T., 2010, Family Business Casebook Annual 2008/09. Astrachan, J. H. (ed.). Kennesaw, Georgia, USA: Cox Family Enterprise Center, p. 1 - 24 24 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Open Access
File
1934 Downloads (Pure)
2003

Markedsovervågning

Hollensen, S., 2003, Strategisk in- og outsourcing. Freytag, P. V. . R. (ed.). København: Djøf Forlag, p. 119-148

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Overordnet planlægning af aktiviteterne

Hollensen, S., 2003, Forretningsplanen - Håndbog for SMV'ere og iværksættere. Graff, J. R., Andersen, S. R., Lorenzen, H. J. R. & Aagaard, J. R. (eds.). Forlaget SMV-litteratur, p. 346-357

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Udvikling af strategier til virksomhedens internationalisering

Hollensen, S., 2003, Forretningsplanen - Håndbog for SMV'ere og iværksættere. Graff, J. R., Andersen, S. R., Lorenzen, H. J. R. & Aagaard, J. R. (eds.). Forlaget SMV-litteratur, p. 359-364

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

2002

Dandy Chewing Gum YYYY No org found YYY: Development of the Dandy-KGFF relation

Hollensen, S. & Ulrich, A. M. D., 2002, International Management: Theories and Practices. Tayeb, M. (ed.). New Jersey: Prentice-Hall

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Relationship building: An international perspective

Hollensen, S. & Dyhr Ulrich, A. M., 2002, Perspectives on Marketing Relationships. Knudsen, T., Askegaard, S. & Jørgensen, N. (eds.). København: Karnov Group, p. 171-197

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

2000

International Marketing Planning YYYY No org found YYY

Hollensen, S., 2000, International Business: Theories, Policies and Practices. Tayeb, M. (ed.). London: Prentice-Hall, p. 380-396 (kap. 15)

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

1999

Er danske virksomheder rustet til den globale markedsføring YYYY No org found YYY

Hollensen, S. & Jenster, P., 1999, Erhvervsministeriets debatoplæg vedrørende markedsføring på eksportmarkederne. København: Erhvervsmimisteriet, p. 12-25

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

From Benchmarking to Benchlearning YYYY No org found YYY

Freytag, P. V. & Hollensen, S., 1999, Proceeding fra den Nordiske Foretagsekonomiske konference. Helsinki

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Globalization of Internet-based Services YYYY No org found YYY: The case of Amazon.com

Hollensen, S., 1999, Proceedings from AIMS 11th Annual Concention on: Management of Services. Jamshedpur, India, p. 43-48

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Markedsinformationer på internettet YYYY No org found YYY: få let adgang til informationer om alverdens markeder på internettet

Hollensen, S., 1999, Virksomhedens internationale aktiviteter. København: Børsen Forum A/S, p. 1-16

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Market research på internettet YYYY No org found YYY: Lande- og produkt/markedsstudier

Hollensen, S., 1999, Virksomhedens internationale aktiviteter. København: Børsen Forum A/S, p. April, 1-19

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Underleverandører bliver internationale ved at følge deres kunders globalisering YYYY No org found YYY

Hollensen, S., 1999, CESFO's Årbog, 1998/99. Kolding: Center for Småvirksomhedsforskning, Syddansk Universitet

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch