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Research Output

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Monograph
2020

Danfoss in China: How Family-Owned Danfoss Turned China into Their Second “Home-Market

Hollensen, S., Boyd, B. & Goto, T., 15. Jan 2020, SAGE Publications. 18 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

El marketing en redes sociales: Una guía práctica

Opresnik, M. O., Kotler, P. & Hollensen, S., 10. Apr 2020, 4. ed. Opresnik Management Consulting. 248 p. (Opresnik Management Guides; No. 15).

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Global Marketing

Hollensen, S., 14. Jan 2020, 8 ed. Harlow UK: Pearson Education. 757 p.

Research output: Monograph/anthology/thesis/reportMonographResearchpeer-review

Open Access
2019

Marketing: A relationship perspective

Hollensen, S. & Opresnik, M. O., 10. May 2019, 2. ed. World Scientific. 502 p.

Research output: Monograph/anthology/thesis/reportMonographResearchpeer-review

Marketing Management: A Relationship Approach

Hollensen, S., 20. Jan 2019, 4. ed. Amsterdam: Pearson Education. 696 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Moderne markedsføring

Translated title of the contribution: Modern MarketingAndersen, O. E., Faarup, P. K. & Hollensen, S., 1. Aug 2019, 3. ed. København: Hans Reitzels Forlag. 876 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Social Media Marketing: A Practitioners Guide

Hollensen, S., Kotler, P. & Opresnik, M. O., 1. Mar 2019, 3. ed. Lübeck: Opresnik Management Consulting. 200 p. (Opresnik Management Guides, Vol. 11).

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Social Media Marketing: Marketer nella rivoluzione digitale

Kotler, P., Hollensen, S. & Opresnik, M. O., 1. Jul 2019, 3. ed. Via U. Hoepli, 5 - 20121 Milano : Hoepli. 200 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

2017

Marketing: Principles and Practice: A Comprehensive Guide for Students and Practitioners

Opresnik, M. O. & Hollensen, S., 15. May 2017, Opresnik Management Consulting. 274 p. (Opresnik Management Guides).

Research output: Monograph/anthology/thesis/reportMonographEducation

Social Media Marketing: A Practitioner Guide

Hollensen, S., Kotler, P. & Opresnik, M. O., 20. Apr 2017, 2. ed. Opresnik Management Consulting. 209 p. (Opresnik Management Guides; No. 2).

Research output: Monograph/anthology/thesis/reportMonographCommunication

2016

Global Marketing

Hollensen, S., 1. Jul 2016, 7. ed. Pearson Longman. 872 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

2015

Marketing: A Relationship Perspective

Hollensen, S. & Opresnik, M. O., 1. May 2015, 2. ed. München: Vahlen Verlag. 502 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Marketing Management: A Relationship Approach

Hollensen, S., 2. Jan 2015, 3. ed. Harlow, UK: Pearson Longman. 683 p.

Research output: Monograph/anthology/thesis/reportMonographResearchpeer-review

Open Access
File
41034 Downloads (Pure)
2014

Marketing Casebook

Hollensen, S. & Schmidt, M. J., Aug 2014, 3 ed. Birkshire, UK: McGraw-Hill. 229 p.

Research output: Monograph/anthology/thesis/reportMonographEducation

File
174 Downloads (Pure)

Moderne Markedsføring

Hollensen, S., Andersen, O. E., Faarup, P. K., Olesen, S. & Brask, H., 1. Aug 2014, København: Hans Reitzels Forlag. 544 p.

Research output: Monograph/anthology/thesis/reportMonographCommunication

The Quintessence of Marketing: What You Really Need to Know to

Bickhoff, N., Hollensen, S. & Opresnik, M. O., 1. Aug 2014, Berlin, Germany: Springer. 144 p. (Quintessence Series).

Research output: Monograph/anthology/thesis/reportMonographCommunication

2013

Global Marketing

Hollensen, S., 2013, 6. ed. Harlow, UK: Pearson Longman. 792 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Open Access
File
5447 Downloads (Pure)
2012

Essentials of Global Marketing

Hollensen, S., 20. Jul 2012, 2 ed. Harlow, UK: Pearson Longman.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

2010

Applied Marketing Research: An international Approach

Hollensen, S. & Schmidt, M., Sep 2010, Harlow, UK: Pearson Longman. 300 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Estrategias de Marketing Internacional

Hollensen, S. & Arteaga, J., 2010, Madrid, Spain: Pearson Longman. 832 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Global Marketing: A Decision-Oriented Approach

Hollensen, S., Aug 2010, 5 ed. Harlow, UK: Pearson Longman. 756 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

File
324 Downloads (Pure)

Global Marketing: A decision oriented approach: With a special Indian focus

Hollensen, S., Banerjee, M. & Business School, W., 2010, 1 ed. New Delhi: Pearson Longman.

Research output: Monograph/anthology/thesis/reportMonographEducation

Internationale Marketing

Hollensen, S., Engbers, H. (ed.) & Mulder, A., Jan 2010, Amsterdam, Netherlands: Pearson Education. 430 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Marketing: A Relationship Perspective

Hollensen, S. & Opresnik, M., Aug 2010, Munich, Germany: Vahlen Verlag. 461 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Marketing Casebook

Hollensen, S. & Schmidt, M., 2010, McGraw-Hill.

Research output: Monograph/anthology/thesis/reportMonographEducation

Marketing Management: A Relationship Approach

Hollensen, S., Apr 2010, 2 ed. Harlow, UK: Pearson Longman. 656 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

File
2031 Downloads (Pure)

Marketing Planning: A Global Perspective

Hollensen, S., Jul 2010, 2 ed. Birkshire: McGraw-Hill. 430 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Product Development and Target Market Segmentation

Hollensen, S. & Schmidt, M., 2010, Harlow UK: Pearson Longman. 613 p. (A Pearson custom publication).

Research output: Monograph/anthology/thesis/reportMonographEducation

2009

International Partnerskaber

Hollensen, S., Dyhr Ulrich, A. M. & Donner, S., 2009, 1 ed. København: Børsens Forlag.

Research output: Monograph/anthology/thesis/reportMonographCommunication

2008

Essentials of Global Marketing

Hollensen, S., 2008, 1 ed. Harlow, UK: Pearson Longman.

Research output: Monograph/anthology/thesis/reportMonographEducation

2007

Global Marketing

Hollensen, S., 2007, 4. ed. Harlow, UK: Prentice-Hall. 714 p.

Research output: Monograph/anthology/thesis/reportMonographEducation

2006

Marketing Research: An International Approach

Hollensen, S. & Schmidt, M. J., 2006, 1 ed. Harlow, UK: Prentice-Hall. 613 p.

Research output: Monograph/anthology/thesis/reportMonographEducation

2005

Marketing Planning: A Global Perspective

Hollensen, S., 2005, McGraw-Hill. 455 p.

Research output: Monograph/anthology/thesis/reportMonographEducation

2004

Global Marketing – a decision-oriented approach

Hollensen, S., 2004, Harlow, UK: Prentice-Hall.

Research output: Monograph/anthology/thesis/reportMonographResearch

2002

Marketing Management: A Relationship Approach

Hollensen, S., 2002, New Jersey: Prentice-Hall.

Research output: Monograph/anthology/thesis/reportMonographResearch

2000

Internetpiloten: søg med succes på Internettet

Hollensen, S., 2000, Danmarks Eksportråd, Udenrigsministeriet.

Research output: Monograph/anthology/thesis/reportMonographResearch

1999

Scener fra dansk erhvervsliv: Casebaseret lærebog i markedsanalyse og markedsføringsplanlægning

Hollensen, S. & Schmidt, M., 1999, 3. udgave ed. København: Handelshøjskolens Forlag.

Research output: Monograph/anthology/thesis/reportMonographResearch

1998

Global Marketing: A market-responsive approach

Hollensen, S., 1998, London: Prentice-Hall.

Research output: Monograph/anthology/thesis/reportMonographResearch

Vejledende løsning til Scener fra dansk erhvervsliv

Schmidt, M. & Hollensen, S., 1998, Syddansk Universitetsforlag.

Research output: Monograph/anthology/thesis/reportMonographResearch