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Research Output

Danfoss in China: How Family-Owned Danfoss Turned China into Their Second “Home-Market

Hollensen, S., Boyd, B. & Goto, T., 15. Jan 2020, SAGE Publications. 18 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

El marketing en redes sociales: Una guía práctica

Opresnik, M. O., Kotler, P. & Hollensen, S., 10. Apr 2020, 4. ed. Opresnik Management Consulting. 248 p. (Opresnik Management Guides; No. 15).

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Global Marketing

Hollensen, S., 14. Jan 2020, 8 ed. Harlow UK: Pearson Education. 757 p.

Research output: Monograph/anthology/thesis/reportMonographResearchpeer-review

Open Access

Relationship Building in IoT Platform Models: the Case of the Danfoss Group

Hollensen, S., Eskerod, P. & Dyhr Ulrich, A. M., 1. Aug 2020, In : Journal of Business Models. 8, 2, p. 73-91

Research output: Contribution to journalJournal article

Open Access
File
4 Downloads (Pure)

Sustainability and IoT Readiness within Hotels

Hollensen, S., Morales-Contreras, M. F., Arteaga, J. & Eskerod, P., 6. Feb 2020.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

File
11 Downloads (Pure)
2019

Der Social-Media-Vorteil für "kleine" Sportclubs

Hollensen, S. & Awad, K., 1. Dec 2019, In : Marke 41. 2019, 6, p. 8-15

Research output: Contribution to journalJournal article

Drivers for Pursuing Sustainability through IoT Technology within High-End Hotels: An Exploratory Study

Eskerod, P., Hollensen, S., Morales-Contreras, M. F. & Arteaga-Ortiz, J., 28. Sep 2019, In : Sustainability. 11, 19, 21 p., 5372.

Research output: Contribution to journalJournal article

Open Access
File
111 Downloads (Pure)

Five Phases Of Internationalization

Hollensen, S., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 188-191

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Funnel Model For International Market Selection (Ims)

Hollensen, S., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 200-203

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Hollensen's Glocalization Model

Hollensen, S., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 208-211

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Hollensen's Market Assessment Model

Hollensen, S., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 196-199

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Hollensen's Model For Entry Mode Choice

Hollensen, S., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 204-207

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

International Competitiveness From Macro To Micro

Hollensen, S., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 192-195

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

IOT and Platform Stickiness in B2B markets - the case of the Danfoss Group

Dyhr Ulrich, A. M., Eskerod, P. & Hollensen, S., 22. Aug 2019.

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Marketing: A relationship perspective

Hollensen, S. & Opresnik, M. O., 10. May 2019, 2. ed. World Scientific. 502 p.

Research output: Monograph/anthology/thesis/reportMonographResearchpeer-review

Marketing Management: A Relationship Approach

Hollensen, S., 20. Jan 2019, 4. ed. Amsterdam: Pearson Education. 696 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Moderne markedsføring

Translated title of the contribution: Modern MarketingAndersen, O. E., Faarup, P. K. & Hollensen, S., 1. Aug 2019, 3. ed. København: Hans Reitzels Forlag. 876 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

OUTSOURCING NEW PRODUCT DEVELOPMENT FOSTERED BY DISRUPTIVE TECHNOLOGICAL INNOVATION: A DECISION-MAKING MODEL

Cantone, L., Testa, P., Hollensen, S. & Cantone, G. F., Jan 2019, In : International Journal of Innovation Management. 23, 1, 1950008.

Research output: Contribution to journalJournal article

Open Access
File
38 Downloads (Pure)

Social Media Marketing: A Practitioners Guide

Hollensen, S., Kotler, P. & Opresnik, M. O., 1. Mar 2019, 3. ed. Lübeck: Opresnik Management Consulting. 200 p. (Opresnik Management Guides, Vol. 11).

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Social Media Marketing: Marketer nella rivoluzione digitale

Kotler, P., Hollensen, S. & Opresnik, M. O., 1. Jul 2019, 3. ed. Via U. Hoepli, 5 - 20121 Milano : Hoepli. 200 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

2018

Entry of Emerging Markets: Conceptualization of an International Business Incubator

Dyhr Ulrich, A. M., Gretzinger, S., Hollensen, S. & Leick, B., 12. Sep 2018.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Is “glocalization” still the golden way for Electrolux? Is there more to be done?

Hollensen, S. & Møller, E., 2018, In : Thunderbird International Business Review. 60, 4, p. 463-476

Research output: Contribution to journalJournal article

Open Access
File
136 Downloads (Pure)

Marketing-Strategie und Marketing-Mix

Hollensen, S., 2018, Einführung in das Bildungs- und Kulturmanagement. Graessner, G. & Kurz, M. H. (eds.). Augsburg, Deutschland: Ziel - Zentrum für interdisziplinäres erfarungsorientiertes Lernen GmbH, p. 31-44

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

File
18 Downloads (Pure)

Teaching Case Study: Danfoss in China: How family-owned Danfoss turned China into their second “home-market

Boyd, B. & Hollensen, S., 2018, Ifera 2018 Conference Proceedings: Coping with Disruptions: Family Firm Continuity and Sustainablility in Times of Rapid Change. Van Gils, A., Matser, I. & Kotlar, J. (eds.). Zwolle: ifera, p. 78

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Relevance of CSR in Family Businesses

Boyd, B. & Hollensen, S., 2018, Ifera 2018 Conference Proceedings: Coping with disruptions: Family firm continuity and sustainability in times of rapid change. Van Gils, A., Matser, I. & Kotlar, J. (eds.). Zwolle: ifera, p. 57

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2017

Getting better integrated into foreign markets supported by the incubator: The case of Linak A/S

Dyhr Ulrich, A. M., Gretzinger, S. & Hollensen, S., 2017. 11 p.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Getting Embedded in Industry Networks Abroad: The Case of LINAK A/S

Gretzinger, S., Dyhr Ulrich, A. M. & Hollensen, S., 1. Jun 2017. 12 p.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Hollensens glokaliseringsmodel

Hollensen, S., 2017, Marketingmodeller. Buch-Madsen, K. (ed.). København: Samfundslitteratur, p. 210-213

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Hollensens markedsvurderingsmodel

Hollensen, S., 2017, Marketingmodeller. Buch-Madsen, K. (ed.). København: Samfundslitteratur, p. 198-201

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Hollensens model for valg af "entrey mode"

Hollensen, S., 2017, Marketingmodeller. Buch-Madsen, K. (ed.). København: Samfundslitteratur, p. 206-209

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Internationaliseringens fem faser

Hollensen, S., 2017, Marketingmodeller. Buch-Madsen, K. (ed.). København: Samfundslitteratur, p. 188-192

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

International konkurrencekraft: fra makro til mikro

Hollensen, S., 20. Jun 2017, Marketingmodeller. Buch-Madsen, K. (ed.). København: Samfundslitteratur, p. 194-197

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Marketing: Principles and Practice: A Comprehensive Guide for Students and Practitioners

Opresnik, M. O. & Hollensen, S., 15. May 2017, Opresnik Management Consulting. 274 p. (Opresnik Management Guides).

Research output: Monograph/anthology/thesis/reportMonographEducation

Social Media Marketing: A Practitioner Guide

Hollensen, S., Kotler, P. & Opresnik, M. O., 20. Apr 2017, 2. ed. Opresnik Management Consulting. 209 p. (Opresnik Management Guides; No. 2).

Research output: Monograph/anthology/thesis/reportMonographCommunication

Tragtmodel for markedsvalg

Hollensen, S., 2017, Marketingmodeller. Buch-Madsen, K. (ed.). København: Samfundslitteratur, p. 202-204

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

2016

Global Marketing

Hollensen, S., 1. Jul 2016, 7. ed. Pearson Longman. 872 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Significant Decline in Celebrity Usage in Advertising: a Review

Schimmelpfennig, C. & Hollensen, S., 1. Mar 2016, In : The I U P Journal of Marketing Management. 15, 2, p. 7-19

Research output: Contribution to journalJournal article

Virksomheders Internationalisering

Hollensen, S., 15. Dec 2016, In : PLUK : fra forskningen i Sønderjylland. 2016, December, p. 29-34

Research output: Contribution to journalJournal article

Open Access
File
54 Downloads (Pure)
2015

Developing a glocalisation strategy: Experiences from Henkel’s product launches in the Middle East and Europe

Hollensen, S. & Schimmelpfennig, C., 12. Nov 2015, In : Journal of Brand Strategy. 4, 3, p. 201-211

Research output: Contribution to journalJournal article

Life, death and rebirth of the B2B business model: the case of the cimber airline

Hollensen, S., Bogers, M. & Boyd, B., 30. Aug 2015. 17 p.

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Managing Turbulence: Business Model Development in a Family-Owned Airline

Bogers, M., Boyd, B. & Hollensen, S., 2015, In : California Management Review. 58, 1, p. 41-64

Research output: Contribution to journalJournal article

Open Access

Marketing: A Relationship Perspective

Hollensen, S. & Opresnik, M. O., 1. May 2015, 2. ed. München: Vahlen Verlag. 502 p.

Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

Marketing Management: A Relationship Approach

Hollensen, S., 2. Jan 2015, 3. ed. Harlow, UK: Pearson Longman. 683 p.

Research output: Monograph/anthology/thesis/reportMonographResearchpeer-review

Open Access
File
41034 Downloads (Pure)
2014

0,5 x global + 0,5 x lokal = glokal: Wissenwertes aus der Formelsamlung für Marketingstrategie

Hollensen, S. & Schimmelpfennig, C., 1. May 2014, In : Marke 41. 2014, 2, p. 34-41

Research output: Contribution to journalJournal article

File
423 Downloads (Pure)

Celebrity endorsements: Exploring the processes for finding the right celebrity to endorse a brand

Hollensen, S. & Schimmelpfennig, C., 1. Apr 2014, In : Journal of Brand Strategy. 2, 4, p. 366-378

Research output: Contribution to journalJournal article

Entry Mode Strategies into the Brazil, Russia, India and China (BRIC) markets

Hollensen, S., Dyhr Ulrich, A. M. & Boyd, B., 1. Sep 2014, In : Global Business Review. 15, 3, p. 423-445 23 p., 1.

Research output: Contribution to journalJournal article

Life after Death: How a Family-Owned Airline Reinvents its Business Model after Bankruptcy

Hollensen, S., Boyd, B. & Bogers, M., 22. May 2014. 5 p.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Marketing Casebook

Hollensen, S. & Schmidt, M. J., Aug 2014, 3 ed. Birkshire, UK: McGraw-Hill. 229 p.

Research output: Monograph/anthology/thesis/reportMonographEducation

File
174 Downloads (Pure)

Moderne Markedsføring

Hollensen, S., Andersen, O. E., Faarup, P. K., Olesen, S. & Brask, H., 1. Aug 2014, København: Hans Reitzels Forlag. 544 p.

Research output: Monograph/anthology/thesis/reportMonographCommunication