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Personal profile

Curriculum

Svend Hollensen

Svend Hollensen is Ph.D. (Dr.) and Associate Professor of International Marketing at University of Southern Denmark (Sønderborg). He has practical experience from a job as International Marketing Coordinator in a large Danish multinational enterprise as well as from being International Marketing Manager in a company producing agricultural machinery.
After working in industry he received his Ph.D. from Copenhagen Business School (CBS) in 1992.
He has published articles in international recognized journals and is the author of the following globally published textbooks, e.g. Global Marketing, 5th ed, which was published in July 2010. This book has been translated or adapted into Dutch, Spanish, Chinese and Russian.
Svend Hollensen’s research interests are within Relationship Marketing, Globalization and Internationalization of companies.
Svend Hollensen has also worked as a business consultant for several multinational companies, as well as global organizations like World Bank.

Office:
University of Southern Denmark
Alsion 2
DK - 6400 Sønderborg
Denmark

Phone: +45 6550 1218 (direct)
e-mail: svend@sam.sdu.dk
Mobile: +45 22519678 

Private address:
Trompeterager 42, Hørup
6470 Sydals
Denmark

General data on professional status and education:
Position: Associate professor
Languages: Danish, English and German
Education:
M. Sc. (ba) (cand.merc.) from Aarhus Business School, 1983
Ph. D. degree from Copenhagen Business School, 1992
Academic and Practical Career:
1983-85: Marketing Coordinator at Danfoss Heating Division (i.e. international marketing of heating control systems), Nordborg, Denmark
1985-87: International Marketing Manager at JF-Fabriken (producer of agricul¬tural machinery), Sønderborg, Denmark
1987-93: Assistant professor (adjunct) at Southern Denmark Business School
1993 -: Associate professor (lector) at Southern Denmark Business School, later University of Southern Denmark
2010-12: Research Director


Consulting activities
Svend Hollensen has worked as a business consultant for several companies and organizations, like Grundfos A/S, Danfoss, South Jutland Tourist Board, Gram Equipment A/S, McCann Relation¬ship Marketing and World Bank (Evaluation of a Health project/courses in Israel). 


List of publications

Textbooks:

Hollensen, Svend (2012): Essential of Global Marketing, 2nd edition, Prentice Hall / Finantial Times (ISBN 978-0-273-75654-5).

Hollensen, Svend (2010): Global Marketing, 5th edition, Prentice Hall / Finantial Times, (ISBN 978-0-273-72622-7).

Hollensen, Svend (2010): Marketing Management – A Relationship Approach, Prentice Hall / Financial Times (ISBN 978--0-273-70683)

Hollensen, Svend. (2010): Marketing Planning – A Global Perspective, McGraw-Hill Education, UK (ISBN 978-007712713-8) 

Hollensen, Svend and Marcus J. Schmidt (2008): Marketing Cases, McGraw-Hill Education (ISBN 978-0-077-12260-7)

Hollensen, Svend and Marcus J. Schmidt (2006): Marketing Research – An International Approach, FT / Prentice Hall Education, UK (ISBN 978-0-273-64635-8)

Publication list, 2000 – 2013

English Journal articles:

Hollensen, S. and Schimmelpfennig, C. (2013), Selection of Celebrity Endorsers - A case approach to developing an Endorser Selection Process Model, Marketing Intelligence & Planning, Vol. 31, No. 1, pp. 88-102

Wilson, J. and Hollensen, S. (2013), Assessing the implications on performance when aligning Customer Lifetime Value Calculations with religious faith groups and AfterLifetime Values – A Socratic elenchus approach. Accepted for: Int. J. of Business Performance Management (IJBPM), Vol. 14, Issue 1, 2013 pp. 67-94


Dyhr Ulrich, A. M., Boyd, B. & Hollensen, S. (2012), Financial Performance of Entry Mode Decisions: Effects of Control in an Internationalization Context, International Journal of Business and Management, Vol. 24, No. 7, pp. 12-28

Hollensen, S. and Raman, A. (2012) ’ChotuKool – Indian Godrej is creating a disruptive innovation – a low-cost refrigerator for the BOP market’, Marketing Canada – Journal of the Canadian Institute of Marketing, Vol. 8, Issue 4 (Fall), pp. 12-13

Boyd, B and Hollensen, S. (2012), Cimber Sterling – A family-owned airline company is fighting for survival as European airline carrier. Accepted for: Family Business Casebook Annual 2010/11. Astrachan, J. H. (red.). Kennesaw, Georgia, USA : Cox Family Enterprise Center, 2011 (forthcoming)

Boyd, S. & Hollensen, S. (2012), Strategic Management of a family owned airline: Analysing the absorptive capacity of Cimber Sterling Group A/S. Journal of Family Business Strategy, Vol. 3, No. 2 (June), pp. 70-78

Boyd, B., Ulrich, A.M.D. and Hollensen, S. (2012), The choice of foreign entry modes in a control perspective, Conference paper in Procedings: 2012 EFMD Entrepreneurship Conference, Maastricht University, March 5-6, 2012

Hollensen, S. & Wulff, V.S. (2012), Global Account Management (GAM) - Creating companywide and worldwide relationships to global customers, in: Eid, R. (2012) Successful Customer Relationship Management and Technologies: Issues and Trends, Ch. 3, IGI Global, pp. 27-46

Hollensen, S. and Raman, A. (2012) ’Innovation through crowd sourcing – the Threadless T-shirt case’, Marketing Canada – Journal of the Canadian Institute of Marketing, Vol. 8, Issue 1 (Winter), pp- 24-25

Hollensen, S., Boyd, B. and Ulrich, A.M.D. (2011), The choice of foreign entry modes in a control perspective, IUP Journal of Business Strategy, Vol. 8, Issue 4, pp. 7-31
Hollensen, S., Wilson, J. A. & Ebrahimi, M. (2011), Customer Lifetime and After Lifetime Value - Calculations from an Iranian perspective: Calculations from an Iranian perspective In: Proceedings - Global Islamic Marketing Conference (GIMC) Marc 2011, p. 1-3.

Hollensen, Svend (2010): Global Marketing, 5th Edition, Prentice Hall / Financial Times (Publication no. 3).

Hollensen, Svend (2010): Marketing Management – A Relationship Approach, 2nd Edition, Prentice Hall / Financial Times

Boyd, B., Hollensen, S. & Goto, T. (2010), Internationalization of Family Businesses: Evidences from Joint Venture Formations at Danfoss. International Journal of Management Practice. Vol. 4, Issue 3, s. 253-272.

Hollensen, S. & Wulff, V.S. (2010), Global Account Management (GAM) - Creating companywide and worldwide relationships to global customers, International Journal of Customer Relationship Marketing and Management (IJCRMM). Vol. 1, No. 1, pp. 28-47
(in May 2011 this article was selected as the best article for the Journal in 2010 – among app. 20 articles)

Gegez, E., Hollensen, S., & Venable, B. (2010), Strengthening the Impact and Value of International Marketing Curriculum outcomes: A Comparative Study of Turkish and European Business Students Perception of coursework and careers,
Academy of Marketing Studies Journal, Vol. 14, No. 1, pp. 11-26

Boyd, B., Hollensen, S. & Goto, T. (2010), Danfoss: Internationalization of a Family Business and Formation of Asian Joint Ventures. Family Business Casebook Annual 2008/09. Astrachan, J. H. (red.). Kennesaw, Georgia, USA : Cox Family Enterprise Center pp. 1 - 24

Wilson, J. & Hollensen, S. (2010), Saipa Group, Iran - using strategic brand extensions to build relationships, Journal of Islamic Marketing. Vol. 1, No. 2, pp. 177-188

Hollensen, S., Boyd, B. and Goto, T. (2009): Internationalization of Family Businesses - Evidences from Joint Venture Formation at Danfoss, Paper presented at the 9th IFRA (International Family Enterprise Research Academy) Cyprus 2009 World Conference: Global Perspectives on Family Business – Developments – Theory – Practice – Policy, pp. 24-26 June 2009, Cyprus

Hollensen, Svend and Marcus J. Schmidt (2009): Marketing Casebook, 2nd Edition, McGraw-Hill Education (ISBN 978-0-077-12716-9)

Hollensen, Svend and Marcus J. Schmidt (2009): Product Development and Target Market Segmentation, Pearson (Custom Publishing), Harlow

Hollensen, Svend (2008): Essentials of Global Marketing, 1st edition, Prentice Hall / Financial Times

Hollensen, Svend (2007): Global Marketing, 4th edition, Prentice Hall / Financial Times, 2007

Hollensen, Svend (2006): Global Account Management (GAM): Two Case Studies Illustrating The Organizational Set-Up, Marketing Management Journal, Spring, Vol. 16, Issue 1, pp. 244-250

Hollensen, Svend og Niels N. Grünbaum (2006) “The Organizational Set-up of Global Account Management (GAM)”, In Proceedings, Ved 22nd IMP - Conference, 6 – 9 September 2006, Milano

Hollensen, Svend og David E. Smith (2006): ’Flavored Alcoholic Beverages in the Global Marketplace’ ved – In: Proceedings at Association for Global Business - 18th International Conference (16-18 November 2006), Newport Beach, California

Hollensen, Svend og Marcus J. Schmidt (2006): Marketing Research – An International Approach, FT / Prentice Hall Education, UK (ISBN-13: 9780273646358)

Hollensen, Svend og David E. Smith (2006): ’Globalization of the Emerging Theme Park Industry’ In In: Proceedings at 13th Annual American Society of Business and Behavioral Sciences (ASBBS) – Conference in Las Vegas, d. 23 – 25 February

Hollensen, Svend. (2005): Marketing Planning – A Global Perspective, McGraw Hill Education, 2005, UK (ISBN 0-07-710428-8)

Hollensen, Svend (2004): The Organizational Set-up of Global Account Management (GAM) – Two case studies, In Proceedings, Marketing in a Changing World, Chicago, MMA-Conference, March 17-19, Palmer House, Chicago

Hollensen, Svend and Mohan L. Agrawal (2002): Failure of an International Joint Venture, Metamorphosis, Vol. 1, No. 1, pp. 35-51 (ISSN 0972-6225) (Publication no. 6)

Hollensen, Svend and Anna Marie Dyhr Ulrich (2002): Dandy Chewing Gum – Development of the Dandy-KGFF relation (sammen med) i Monir Tayeb (editor), International Management – Theories and Practices, Prentice Hall / Financial Times (ISBN 0-273-65127-7)

Hollensen, Svend and A.M. Dyhr Ulrich (2002): Relationship building – an international perspective. In: Perspectives on Marketing Relationships. Red. Thorbjørn T. Knudsen, Søren Askegaard og Niels Jørgensen. København: Forlaget Thomson, pp. 171-179

Hollensen, Svend and Per V. Freytag (2001): The Process of benchmarking, benchlearning and benchaction, The TQM Magazine, No. 1, pp. 25-33

Hollensen, Svend and Per V. Jenster (2000): The international marketing challenges facing Danish small and medium-sized enterprises, Strategic Change, Vol. 9, Nov., pp. 451-459 (Publication no. 7)


Other recent books by Svend Hollensen (2010 - 2012)

Essentials of Global Marketing, Hollensen, S., Pearson Education Taiwan, 2011 (Chinese traditional language edition), ISBN 978-986-280-031-7, 514 s.


Global Marketing: A decision oriented approach: With a special Indian focus
Hollensen, S., Banerjee, M. 2010 1 ed. New Delhi : Pearson India.

Product Development and Target Market Segmentation
Hollensen, S. & Schmidt, M. 2010 Harlow UK : Pearson. 613 s.

Marketing Casebook
Hollensen, S. & Schmidt, M. 2010 McGraw-Hill Companies.

Applied Marketing Research: An international Approach
Hollensen, S. & Schmidt, M. 09-2010 Harlow, UK : Pearson Education. 300 s.

Marketing: A Relationship Perspective
Hollensen, S. & Opresnik, M., 08-2010 Munich, Germany : Vahlen Verlag. 461 s.

Estrategias de Marketing Internacional
Hollensen, S. & Arteaga, J. 2010 Madrid, Spain : Pearson Spain. 832 s.

Internationale Marketing
Hollensen, S., Engbers, H. (red.) & Mulder, A. 01-2010 Amsterdam, Netherlands : Pearson Education Benelux, 978-90 . 430 s.

Danish publications (2000 – 2012):

Hollensen, S. and Wulff, V.S. (2012), Global Account Management – fra simpel køber-sælger relation til strategisk relationsopbygning på globalt niveau. In: Forskning for enhver. Årbog - Videnskabelige artikler fra Campus Sønderborg . 2011 Årbog, Alsion, SDU Sønderborg, p. 14-23

Hollensen, S. (2011), Global Account Management – Fra simpel reklame til strategiske relationer på globalt niveau, Alumnebladet, Nr. 2, pp. 12-13
Hollensen, S. & Boyd, B. (2011), Relationer mellem familievirksomheder betaler sig
In: Forskning for enhver. Årbog - Videnskabelige artikler fra Campus Sønderborg . 2010, p. 14-23
Hollensen, S. & Dyhr Ulrich, A. M. (2011) Virksomhedens internationale partnernetværk
In : Pluk. Juni, p. 13-17.
Grünbaum, N. N. & Andresen, Hollensen, S. (2011), Køb af B-t-B serviceydelser: Konceptualisering af industriel købsadfærd i forbindelse med HR-konsulentydelser
In: Ledelse og Erhvervsøkonomi. Vol. 76, 2, p. 47-73

Hollensen, S. & Dyhr Ulrich, A. M. (2010) Virksomhedens Internationale Markeder
Pluk. 2010, Oktober, s. 1-6.

Dyhr, Anna Marie, Hollensen, Svend og Donner, Steen (2009): Internationale partnerskaber, Børsens Forlag, København (ISBN 978-87-7664-429-1) (Publication no. 9)

Hollensen, Svend og N. N. Grünbaum (2006): Internettets betydning og konsekvenser for små og mellemstore danske virksomheder. Ledelse og Erhvervsøkonomi, 3/2006, s. 139-156 (old Publication no. 10)

Hollensen, Svend og Niels N. Grünbaum (2005), ”Brug internettet til internationalisering og få succes!.” Ledelse i Dag. Nr. 63, pp. 87-92.

Hollensen, Svend og N. N. Grünbaum (2005): Internettets betydning og konsekvenser for små og mellemstore danske virksomheders internationalisering, CESFO Årsrapport 2004-2005, CESFO – Center for Småvirksomhedsforskning, pp. 73-80 (ISBN 87-91070-16-3)

Hollensen, Svend (2003): Markedsovervågning (Kapitel 5) i Per Freytag (red.), Strategisk in- og outsourcing, Jurist – og Økonomforbundets Forlag (ISBN 87-574-0906-4)

Hollensen, Svend (2003): Overordnet planlægning af aktiviteterne (Kapitel 7.2) og Udvikling af strategier til virksomhedens internationalisering (Kapitel 7.3) i: Jens Graff, Steen Andersen, Hans Jørgen Lorenzen og John Aagaard (red.), Forretningsplanen – Håndbog for SMV’ere og iværksættere, Forlaget SMV-litteratur (ISBN 87-989651-0-7)

Research areas

International Marketing, Marketing Management, Internationalization, Globalization

Research areas

  • Marketing
  • International Marketing
  • Global Marketing
  • B2B Marketing

Fingerprint Dive into the research topics where Svend Hollensen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 6 Similar Profiles
Airlines Business & Economics
Marketing Business & Economics
Entry mode Business & Economics
Industry Business & Economics
Family business Business & Economics
Small and medium-sized enterprises Business & Economics
Business model Business & Economics
Incubator Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1998 2019

Global Marketing

Hollensen, S., 2013, 6. ed. Harlow, UK: Pearson Longman. 792 p.

Research output: Book/anthology/thesis/reportBookEducationpeer-review

Open Access
File

Drivers for Pursuing Sustainability through IoT Technology within High-End Hote: An Exploratory Study

Eskerod, P., Hollensen, S., Morales-Contreras, M. F. & Arteaga-Ortiz, J., 28. Sep 2019, In : Sustainability. 11, 19, p. 1-21 21 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Hotels
Sustainable development
driver
sustainability
Internet

Marketing: A relationship perspective: Second editionmarketing

Hollensen, S. & Opresnik, M. O., 10. May 2019, 2. ed. World Scientific. 502 p.

Research output: Book/anthology/thesis/reportBookResearchpeer-review

Marketing
Marketing management
Benchmark
Managerial decision making
Management process

Moderne Markedsføring

Translated title of the contribution: Modern MarketingHollensen, S., Andersen, O. E. & Faarup, P. K., 1. Aug 2019, 3 ed. København: Hans Reitzels Forlag. 876 p.

Research output: Book/anthology/thesis/reportBookEducationpeer-review

Marketing

OUTSOURCING NEW PRODUCT DEVELOPMENT FOSTERED BY DISRUPTIVE TECHNOLOGICAL INNOVATION: A DECISION-MAKING MODEL

CANTONE, LUIGI., TESTA, PIERPAOLO., HOLLENSEN, SVEND. & CANTONE, GIUSEPPE. FABIO., Jan 2019, In : International Journal of Innovation Management. 23, 1, 1950008.

Research output: Contribution to journalJournal articleResearchpeer-review

Outsourcing
Product development
Innovation
Decision making
Aircraft

Activities 2013 2017

How to develop 'entry mode' strategies

Svend Hollensen (Keynote speaker)
Oct 2017

Activity: Talks and presentationsTalks and presentations in private or public companies

Journal of Business Research (Journal)

Svend Hollensen (Peer reviewer)
Sep 2017

Activity: Editorial work and peer reviewEditor of research journalResearch

Getting better integrated into foreign markets supported by the incubator - The case of Linak A/S

Svend Hollensen (Speaker)
5 Jul 20178 Jul 2017

Activity: Talks and presentationsConference presentations

University of Portsmouth (External organisation)

Svend Hollensen (Member)
Jul 2017

Activity: MembershipMembership of review committee

Thunderbird International Business Review (Journal)

Svend Hollensen (Peer reviewer)
Mar 2017

Activity: Editorial work and peer reviewEditor of research journalResearch

Projects 2008 2019

Press / Media

Kæder på medlemsjagt blandt installatørerne

Svend Hollensen

05/01/2018

1 Media contribution

Press/Media: Press / Media

Kæder på medlemsjagt blandt installatørerne

Svend Hollensen

05/01/2018

1 Media contribution

Press/Media: Press / Media

Stor hæder til anerkendt forsker

Svend Hollensen

04/02/2017

1 item of Media coverage

Press/Media: Press / Media

Mest en lærebog

Svend Hollensen

11/03/2015

1 item of Media coverage

Press/Media: Press / Media

Svend Hollensen on the future of Global Marketing

Svend Hollensen

01/07/2014

1 Media contribution

Press/Media: Press / Media

Prizes

'Researcher' of the year at Alsion

Svend Hollensen (Recipient), Feb 2017

Prize: Prizes, scholarships, distinctions

Teaching & Supervision

Advanced Business Administration 2: Marketing 2

Britta Boyd

01/09/201431/01/2018

Course: Teaching and supervisionTeaching

Global marketing management

Svend Hollensen

01/09/201331/01/2015

Course: Teaching and supervisionTeaching

Global Marketing Management

Anna Marie Dyhr Ulrich

01/02/201730/06/2017

Course: Teaching and supervisionTeaching

International marketing

Svend Hollensen

01/09/201631/01/2017

Course: Teaching and supervisionTeaching

International marketing management

Svend Hollensen &

01/02/201630/06/2017

Course: Teaching and supervisionTeaching