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Personal profile

Curriculum

Since December 2011: University of Southern Denmark SDU (Sønderborg): Accociate Professor / Business Administration: Strategic Marketing and Relationshipmanagement. Special focus on issues as strategic sourcing, innovation management, organisational relationships, network- and clusterresearch. 

Since September 2008: University of Southern Danmark SDU (Sønderborg): Assistant Professor / Business Administration

March 2006 – August 2008: University of Flensburg: Lecturer (Lehrbeauftragte) at the Institute of International Mangement IIM. Subjects: Marketoriented Controlling, Marketoriented Human-Ressource-Management in KMU, Sustainable Management (in english). Projects: „Strategic Regional - Marketing“, „Management of bordercrossing Enterpreneurship“.
Mentoring of master thesis, Reviewing for the International Journal of Globalisation and Small Business.

University of applied Science, Lübeck: Assistant Lecturer, for business economics: Strategic Management, Marketing, HRM.

September 2004 - February 2006: Division Manager/Marketing, BWI-Bau GmbH, Düsseldorf:
In charge of Marketing, Sales and Corporate Identity and organisation of seminars and conferences in relation to construction industry.

August 2001 – July 2004: Scholarship holder with the federal state Schleswig-Holstein. August 2001 – Juli 2004.

Post-graduate research at the University of Urbana/Champaign in Illinois/USA, at the chair of business administration of Prof. Dr. Huseyin Leblebici. Von August – Oktober 2003.

University of Paderborn, Chair of Human Resource Management: PhD-research seminar with Prof. Dr. Wolfgang Weber.

University of applied science, Lübeck: Assistant Lecturer (Lehrbeauftragte) for business economics: Strategic Management, Marketing, HRM, Accounting.

January 2000 – June 2001: Consultant, BWI-Bau GmbH, Düsseldorf: Management and Controlling in the field of legal services in the construction industry. Supervision of the project: „Marketing in the construction industry“.

September 1997- December 1999: Scientific Officer with an project of the University of Paderborn in Cooperation with the „Heinz-Nixdorf-Institut“, Paderborn. Managerial functions: Marketoriented Sales- and HRM. Teaching at the Chair of HRM (Prof. Dr. Wolfgang Weber).

WS 1991 – SS 1997: Studies in Economics at the University of Paderborn: Certificate as „Diplom-Kauffrau“. Specializations: Marketing and HRM. Master thesis: „Customer Loyalty by Communication Management in Computer Trading“.

October 1995 – August 1997: Working student, DMG Vertriebs GmbH, Bielefeld: Organisation of direct marketing.

Student trainee August 1993 – April 1994 :
08/1993-10/1993: Sales-Management, adp Gauselmann GmbH, Espelkamp.
03/1994-04/1994: Financial Management, adp Gauselmann GmbH.
08/1994-09/1994: Accounting, adp Gauselmann GmbH.
03/1995-04/1995: Sales-Management, Weidmüller Vertriebs GmbH, Paderborn.:

Publications: 

Gretzinger, S: Strategic Outsourcing in the German Engine Building Industry. An empirical Study based on the Resource Dependence Approach. In: management revue, Vol. 19, issue 3, 2008, 200-229.

Gretzinger, S.: Strategische Gestaltung des Outsourcing im deutschen Maschinenbau: Eine empirische Studie auf Basis des Resource-Dependence-Ansatzes. Hampp-Verlag, Mering, 2008.

Gretzinger, S.: Strategisches Ressourcen-Management: Die Perspektive des Resource-Dependence-Ansatzes. Working paper IIM, Universität Flensburg, 2008.

Gretzinger, S.; Schäfermeier, U.; Dangelmaier, W.; Weber, W.: Wettbewerbsvorteile durch Kooperationen. In: Personalwirtschaft, 1999, S 60-65.

Gretzinger, S.; Matiaske, W.: Marktorientiertes Human-Ressource-Management in strategischen Netzwerken. In: Meyer, J. – A.(ed.); Jahrbuch der KMU-Forschung. München, 2000, S 355-369.

Gretzinger, S.; Matiaske, W.: Steuerungsprobleme in strategischen Netzwerken – Eine machttheoretische Problematisierung am Beispiel eines Entwicklungsverbundes von klein- und mittelständischen Unternehmen. In: Matiaske et al. (ed.): Empirische Entscheidungs- und Organisationsforschung. Heidelberg, 2000, S 53-66.

Gretzinger, S.; Matiaske, W.; Weber, W.: Kooperation und Konflikt in strategischen Netzwerken – Am Beispiel eines Entwicklungsverbundes von klein- und mittelständischen Unternehmen. In: zfo (Zeitschrift für Führung und Organisation), 2002, 71 Jg., Nr. 1,
S 22-25.

Projektbericht:
Gretzinger, S.; Schäfermeier, U.: Teamentwicklung in kooperativen Verbünden von kleinen und mittelständischen Unternehmen. Ein Abschlussbericht zum gleichlautenden Projekt des Heinz Nixdorf Institutes und der Universität Paderborn. Paderborn, 2000.

Rezension:
Gretzinger, S.: Rezension zu Giuseppe Delmestri: Institutionen, Technik und Ökonomie; Eine organisationstheoretische Untersuch
 

Research areas

Research Areas:

  • Business-to-Business Networks: Management and Marketing
  • Social Capital in Business Networks and Cluster
  • Innovation Management in Cooperative Business Networks
  • Entrepreneurial Milieus in Regional Business Networks
  • Embedded Creativity, Key Actors and Incubators in Regional Clusters
  • Institutional Arrangements in Business Marketing

Methodological Approach

  • Network-Analysis: Qualitative and Quantitative
  • Mixed Methods: Qualitative and Quantitative
  • Multiple Case and Single Case Approach
  • New Methods: E. g. Explorative and Confirmatory Meta-Synthesis

Research information

Involved in the Project "Energi på havet": http://www.energipaahavet.dk/

Publications: See publication list on PU:RE

 

 

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Research Output 2000 2019

Conceptualizing the “International Business Incubator: The Case of the Danish Company LINAK A/S

Dyhr Ulrich, A. M., Gretzinger, S., Hollensen, S. & Leick, B., 1. Oct 2019, (Submitted) In : Journal of Business and Industrial Marketing.

Research output: Contribution to journalJournal articleResearchpeer-review

Editorial

Brown, K., Burgess, J., Gretzinger, S., Ingstrup, M. B. & Royer, S., 2019, In : International Journal of Globalisation and Small Business. 10, 4, p. 293-297

Research output: Contribution to journalEditorialResearch

Entrepreneurial Ecosystems, Smart Specialisation, Industrie Clusters and Regional Development: Understanding Change on the Network Level

Gretzinger, S., Royer, S., Matiaske, W., Burgess, J. & Brown, K., 1. Feb 2019, (Accepted/In press) In : International Journal of Globalisation and Small Business. 10, 2, p. 101-104 4 p.

Research output: Contribution to journalEditorialResearch

Regional development
Ecosystem
Cluster development
Resources
Organizational resources

Supporting Entrepreneurial Discovery through Stakeholder Participation: Lesson learnt from 10 Regional Development Teams in the Danish - German Border Region

Gretzinger, S., Fietze, S., Petersen, J. & Matiaske, W., 2019, p. 1-20.

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Regional development
Stakeholder participation
Stakeholders
Qualitative data
Team work

Teamwork Quality and Stakeholder Participation: Lesson learnt from ten Project Team Cases

Gretzinger, S., Fietze, S., Petersen, J. & Matiaske, W., 12. Nov 2019, In : Journal of Innovation Economics & Management. 17 p.

Research output: Contribution to journalJournal articleResearchpeer-review

stakeholder
leadership
project
participation
rural development

Activities 2010 2019

Research workshop on “Dealing with Uncertainty”

Silke Tegtmeier (Organizer), Ferran Giones (Organizer), Kari Kleine (Participant), Susanne Gretzinger (Participant), Vivek Menon (Participant), Michael Sørensen (Participant), Stephanie Birkner (Participant), Vibeke Schmidt (Participant), Daniel Laufs (Participant), Tetyana Melnychuk (Participant), Ali Ahmad Malik (Participant), Sara Said Mosleh (Participant), Steffen Korsgaard (Participant)
29. Apr 2019

Activity: Attending an eventOrganisation or participation in workshops, courses or seminars

File

Social Entrepreneurship, Participation and Knowledge-sharing: The Case of projects teams in the Danish German border region

Susanne Gretzinger (Guest lecturer), Simon Fietze (Guest lecturer)
22. Jun 2018

Activity: Talks and presentationsConference presentations

Research Symposium on Networks in changing business ecosystems

Susanne Gretzinger (Organizer)
Jun 2018

Activity: Attending an eventConference organisation or participation

Research Design “Stakeholder Participation”

Susanne Gretzinger (Speaker)
Mar 2018

Activity: Talks and presentationsTalks and presentations in private or public companies

ARA based Model to frame Participation

Susanne Gretzinger (Speaker)
Jan 2018

Activity: Talks and presentationsTalks and presentations in private or public companies

Projects 2013 2021

Press / Media

Morgenmøde om entreprenørskab

Susanne Gretzinger

13/04/2018

1 Media contribution

Press/Media: Press / Media

Morgenmøde om entreprenørskab

Susanne Gretzinger

13/04/2018

1 Media contribution

Press/Media: Press / Media

SDU inviterer virksomhederne til First Mover Morgenmøder

Susanne Gretzinger

11/04/2018

1 Media contribution

Press/Media: Press / Media

Prizes

BHJ Innovation Award 2018

Oliver Niebuhr (Recipient), Susanne Gretzinger (Recipient), Serguei Chiriaev (Recipient) & Kerstin Fischer (Recipient), 2018

Prize: Prizes, scholarships, distinctions

Teaching & Supervision

Social Networks

Olivier Walther & Susanne Gretzinger

01/09/201531/01/2018

Course: Teaching and supervisionTeaching

Innovation in Value Chains

Susanne Gretzinger

01/09/201531/01/2018

Course: Teaching and supervisionTeaching

Consumer Marketing/Behaviour

Susanne Gretzinger

01/09/201631/01/2017

Course: Teaching and supervisionTeaching

Business Marketing

Susanne Gretzinger

01/09/201631/01/2017

Course: Teaching and supervisionTeaching

Strategisk markedsføring

Susanne Gretzinger

01/09/201631/01/2017

Course: Teaching and supervisionTeaching