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Personal profile

Curriculum

Since December 2011: University of Southern Denmark SDU (Sønderborg): Accociate Professor / Business Administration: Strategic Marketing and Relationshipmanagement. Special focus on issues as strategic sourcing, innovation management, organisational relationships, network- and clusterresearch. 

Since September 2008: University of Southern Danmark SDU (Sønderborg): Assistant Professor / Business Administration

March 2006 – August 2008: University of Flensburg: Lecturer (Lehrbeauftragte) at the Institute of International Mangement IIM. Subjects: Marketoriented Controlling, Marketoriented Human-Ressource-Management in KMU, Sustainable Management (in english). Projects: „Strategic Regional - Marketing“, „Management of bordercrossing Enterpreneurship“.
Mentoring of master thesis, Reviewing for the International Journal of Globalisation and Small Business.

University of applied Science, Lübeck: Assistant Lecturer, for business economics: Strategic Management, Marketing, HRM.

September 2004 - February 2006: Division Manager/Marketing, BWI-Bau GmbH, Düsseldorf:
In charge of Marketing, Sales and Corporate Identity and organisation of seminars and conferences in relation to construction industry.

August 2001 – July 2004: Scholarship holder with the federal state Schleswig-Holstein. August 2001 – Juli 2004.

Post-graduate research at the University of Urbana/Champaign in Illinois/USA, at the chair of business administration of Prof. Dr. Huseyin Leblebici. Von August – Oktober 2003.

University of Paderborn, Chair of Human Resource Management: PhD-research seminar with Prof. Dr. Wolfgang Weber.

University of applied science, Lübeck: Assistant Lecturer (Lehrbeauftragte) for business economics: Strategic Management, Marketing, HRM, Accounting.

January 2000 – June 2001: Consultant, BWI-Bau GmbH, Düsseldorf: Management and Controlling in the field of legal services in the construction industry. Supervision of the project: „Marketing in the construction industry“.

September 1997- December 1999: Scientific Officer with an project of the University of Paderborn in Cooperation with the „Heinz-Nixdorf-Institut“, Paderborn. Managerial functions: Marketoriented Sales- and HRM. Teaching at the Chair of HRM (Prof. Dr. Wolfgang Weber).

WS 1991 – SS 1997: Studies in Economics at the University of Paderborn: Certificate as „Diplom-Kauffrau“. Specializations: Marketing and HRM. Master thesis: „Customer Loyalty by Communication Management in Computer Trading“.

October 1995 – August 1997: Working student, DMG Vertriebs GmbH, Bielefeld: Organisation of direct marketing.

Student trainee August 1993 – April 1994 :
08/1993-10/1993: Sales-Management, adp Gauselmann GmbH, Espelkamp.
03/1994-04/1994: Financial Management, adp Gauselmann GmbH.
08/1994-09/1994: Accounting, adp Gauselmann GmbH.
03/1995-04/1995: Sales-Management, Weidmüller Vertriebs GmbH, Paderborn.:

Publications: 

Gretzinger, S: Strategic Outsourcing in the German Engine Building Industry. An empirical Study based on the Resource Dependence Approach. In: management revue, Vol. 19, issue 3, 2008, 200-229.

Gretzinger, S.: Strategische Gestaltung des Outsourcing im deutschen Maschinenbau: Eine empirische Studie auf Basis des Resource-Dependence-Ansatzes. Hampp-Verlag, Mering, 2008.

Gretzinger, S.: Strategisches Ressourcen-Management: Die Perspektive des Resource-Dependence-Ansatzes. Working paper IIM, Universität Flensburg, 2008.

Gretzinger, S.; Schäfermeier, U.; Dangelmaier, W.; Weber, W.: Wettbewerbsvorteile durch Kooperationen. In: Personalwirtschaft, 1999, S 60-65.

Gretzinger, S.; Matiaske, W.: Marktorientiertes Human-Ressource-Management in strategischen Netzwerken. In: Meyer, J. – A.(ed.); Jahrbuch der KMU-Forschung. München, 2000, S 355-369.

Gretzinger, S.; Matiaske, W.: Steuerungsprobleme in strategischen Netzwerken – Eine machttheoretische Problematisierung am Beispiel eines Entwicklungsverbundes von klein- und mittelständischen Unternehmen. In: Matiaske et al. (ed.): Empirische Entscheidungs- und Organisationsforschung. Heidelberg, 2000, S 53-66.

Gretzinger, S.; Matiaske, W.; Weber, W.: Kooperation und Konflikt in strategischen Netzwerken – Am Beispiel eines Entwicklungsverbundes von klein- und mittelständischen Unternehmen. In: zfo (Zeitschrift für Führung und Organisation), 2002, 71 Jg., Nr. 1,
S 22-25.

Projektbericht:
Gretzinger, S.; Schäfermeier, U.: Teamentwicklung in kooperativen Verbünden von kleinen und mittelständischen Unternehmen. Ein Abschlussbericht zum gleichlautenden Projekt des Heinz Nixdorf Institutes und der Universität Paderborn. Paderborn, 2000.

Rezension:
Gretzinger, S.: Rezension zu Giuseppe Delmestri: Institutionen, Technik und Ökonomie; Eine organisationstheoretische Untersuch
 

Research areas

Research Areas:

  • Business-to-Business Networks: Management and Marketing
  • Social Capital in Business Networks and Cluster
  • Innovation Management in Cooperative Business Networks
  • Entrepreneurial Milieus in Regional Business Networks
  • Embedded Creativity, Key Actors and Incubators in Regional Clusters
  • Institutional Arrangements in Business Marketing

Methodological Approach

  • Network-Analysis: Qualitative and Quantitative
  • Mixed Methods: Qualitative and Quantitative
  • Multiple Case and Single Case Approach
  • New Methods: E. g. Explorative and Confirmatory Meta-Synthesis

Research information

Involved in the Project "Energi på havet": http://www.energipaahavet.dk/

Publications: See publication list on PU:RE

 

 

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Research Output

A resource embeddedness perspective on creative fashion entrepreneurs outside urban hubs

Leick, B. & Gretzinger, S., 31. Mar 2020, (Accepted/In press). 25 p.

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

  • Business Networking in Organisationally thin Regions: A Case Study on Network Brokers, SMEs and Knowledge-Sharing

    Leick, B. & Gretzinger, S., 2020, In : Journal of Small Business and Enterprise Development. p. 1 20 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  • Conceptualizing the “International Business Incubator: The Case of the Danish Company LINAK A/S

    Dyhr Ulrich, A. M., Gretzinger, S., Hollensen, S. & Leick, B., 1. Apr 2020, (Submitted) In : Journal of Business and Industrial Marketing.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Stakeholder Participation and Emerging Brokerage: Lesson learnt from 10 Cases in the Danish - German Border Region

    Gretzinger, S., Fietze, S., Leick, B., Hassink, R. & Petersen, J., 29. Jan 2020, (Accepted/In press) p. 1-7. 7 p.

    Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

  • Editorial

    Brown, K., Burgess, J., Gretzinger, S., Ingstrup, M. B. & Royer, S., 2019, In : International Journal of Globalisation and Small Business. 10, 4, p. 293-297

    Research output: Contribution to journalEditorialResearch

    Open Access

    Activities

    Research workshop on “Dealing with Uncertainty”

    Silke Tegtmeier (Organizer), , Ferran Giones (Organizer), , Kari Kleine (Participant), , Susanne Gretzinger (Participant), , Vivek Menon (Participant), , Michael Sørensen (Participant), , Stephanie Birkner (Participant), , Vibeke Schmidt (Participant), , Daniel Laufs (Participant), , Tetyana Melnychuk (Participant), , Ali Ahmad Malik (Participant), , Sara Said Mosleh (Participant), & Steffen Korsgaard (Participant)

    29. Apr 2019

    Activity: Attending an eventOrganisation or participation in workshops, courses or seminars

    File

    Social Entrepreneurship, Participation and Knowledge-sharing: The Case of projects teams in the Danish German border region

    Susanne Gretzinger (Guest lecturer), & Simon Fietze (Guest lecturer)

    22. Jun 2018

    Activity: Talks and presentationsConference presentations

    Research Symposium on Networks in changing business ecosystems

    Susanne Gretzinger (Organizer)

    Jun 2018

    Activity: Attending an eventConference organisation or participation

    Research Design “Stakeholder Participation”

    Susanne Gretzinger (Speaker)

    Mar 2018

    Activity: Talks and presentationsTalks and presentations in private or public companies

    ARA based Model to frame Participation

    Susanne Gretzinger (Speaker)

    Jan 2018

    Activity: Talks and presentationsTalks and presentations in private or public companies

    Projects

    Press / Media

    Morgenmøde om entreprenørskab

    Susanne Gretzinger

    13/04/2018

    1 Media contribution

    Press/Media: Press / Media

    Morgenmøde om entreprenørskab

    Susanne Gretzinger

    13/04/2018

    1 Media contribution

    Press/Media: Press / Media

    SDU inviterer virksomhederne til First Mover Morgenmøder

    Susanne Gretzinger

    11/04/2018

    1 Media contribution

    Press/Media: Press / Media

    Prizes

    BHJ Innovation Award 2018

    Niebuhr, Oliver (Recipient), Gretzinger, Susanne (Recipient), Chiriaev, Serguei (Recipient) & Fischer, Kerstin (Recipient), 2018

    Prize: Prizes, scholarships, distinctions

  • Teaching & Supervision

    Strategic Marketing

    Susanne Gretzinger

    17/10/201731/01/2020

    Course: Teaching

    Social Networks

    Olivier Walther & Susanne Gretzinger

    01/09/201531/01/2018

    Course: Teaching

    Innovation in Value Chains

    Susanne Gretzinger

    01/09/201531/01/2018

    Course: Teaching

    Consumer Marketing/Behaviour

    Susanne Gretzinger

    01/09/201631/01/2017

    Course: Teaching

    Business Marketing

    Susanne Gretzinger

    01/09/201631/01/2017

    Course: Teaching