Research output per year
Research output per year
Personal profile
Research Interests
Stefanie Sohn is an Associate Professor in Marketing and Consumer Behavior at the University of Southern Denmark. She holds a Ph.D. in Business Administration from the Technische Universität Braunschweig (Germany). Her dissertation was awarded with university and industry prizes.
Her research focuses on studying consumer behavior with implications for digitalization, sustainability, and health. She is using quantitative (e.g., experiments, surveys) and qualitative methods in her research.
Her work has been published in leading international journals such as the Journal of Marketing, International Journal of Research in Marketing, Journal of Travel Research, Journal of Business Research, and Psychology & Marketing.
Keywords
- Consumer Behavior
- Human-computer-interaction
- Sustainability
- Marketing
- Consumer psychology
- Mixed methods
- Quantitative methods
- Privacy
- Consumer behavior
- Digital Security
- Digitalization
- Digital Marketing
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Collaborations and top research areas from the last five years
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Research output
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Can Cybersecurity Make Us Happy? The Well-Being Effects of Consumer Cybersecurity Co-Creation
Sohn, S., 2026, (Accepted/In press).Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review
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From Source to Use: The Impact of Source Referencing on Conversational Agent Acceptance
Luzinska, L. & Sohn, S., 2026, (Accepted/In press).Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review
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Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns
Sohn, S., Labrecque, L., Siemon, D. & Morana, S., Jun 2025, In: Journal of Retailing. 101, 2, p. 263-278Research output: Contribution to journal › Journal article › Research › peer-review
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Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy
Labrecque, L., Sohn, S., Seegebarth, B. & Ashley, C., Jul 2025, In: Journal of Marketing. 89, 4, p. 120-139Research output: Contribution to journal › Journal article › Research › peer-review
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Color Saturation and Perceived Sensory Intensity: An Account of Psychological Proximity
Ketron, S., Labrecque, L., Sohn, S. & Yazdanparast Ardestani, A., Dec 2025, In: Psychology & Marketing. 42, 12, p. 3063-3080Research output: Contribution to journal › Journal article › Research › peer-review
Activities
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2025 Global Marketing Conference at Hong Kong
Sohn, S. (Program chair)
2025Activity: Attending an event › Conference organisation or participation
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Journal of Retailing (Journal)
Sohn, S. (Peer reviewer)
2025 → …Activity: Editorial work and peer review › Peer review of manuscripts › Research
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Journal of Service Research (Journal)
Sohn, S. (Peer reviewer)
2025Activity: Editorial work and peer review › Peer review of manuscripts › Research
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Session Chair "Ethics in AI-based Interactions"
Sohn, S. (Other)
2025Activity: Other activities › Other
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Journal of Marketing (Journal)
Sohn, S. (Peer reviewer)
2024 → …Activity: Editorial work and peer review › Peer review of manuscripts › Research
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CoCYBER: Consumers on the Frontline: Rethinking Cybersecurity in the Marketplace
Sohn, S. (PI)
01/09/2026 → 31/08/2030
Project: Private Foundations
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DigSmart: Enhancing Digital Security through Chatbot-enabled Education
Sohn, S. (PI), Mayer, P. (Project participant), Schnittka, O. (Project participant) & Siemon, D. (Project participant)
01/04/2024 → 31/03/2027
Project: Private Foundations
Press/Media
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Kunstigt intelligent kundeservice svarer hurtigt - men ikke altid rigtigt
07/09/2025
1 Media contribution
Press/Media: Press / Media
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Kunstigt intelligent kundeservice svarer hurtigt - men ikke altid rigtigt
31/08/2025
1 Media contribution
Press/Media: Press / Media
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Stort forsøg: Kundeservice blev bedre, da AI fulgte med i samtalen
04/03/2025
1 Media contribution
Press/Media: Press / Media
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AI i røret: Kunstig intelligens opkvalificerer kontormus i kæmpekoncern
04/03/2025
1 Media contribution
Press/Media: Press / Media
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Prizes
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Best Paper Award
Luzinska, L. (Recipient) & Sohn, S. (Recipient), 2025
Prize: Prizes, scholarships, distinctions
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Wolfgang Wirichs Förderpreis Handel
Sohn, S. (Recipient), 2019
Prize: Prizes, scholarships, distinctions
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Teaching & Supervision
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PhD thesis Larysa Luzinska
Sohn, S. 15/04/2024 → 15/04/2027
Course: Teaching and supervision › Supervision
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Seminar: Empirical Analyses of Consumer Behavior
Schnittka, O. 01/09/2020 → 31/01/2023
Course: Teaching and supervision › Teaching
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Topics in Marketing, Social Media, Digitalization, Sports and Event Management
Schnittka, O. & Sohn, S. 01/09/2020 → …
Course: Teaching and supervision › Supervision
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Hot Topics in the Energy Industry
Sohn, S., Reimer, T., Sinding, K. & Damsted, M. 01/09/2020 → …
Course: Teaching and supervision › Teaching