Research output per year
Research output per year
Personal profile
Research areas
Stefanie Sohn is an Associate Professor in Marketing and Consumer Behavior at the University of Southern Denmark. She holds a Ph.D. in Business Administration from the Technische Universität Braunschweig (Germany). Her dissertation was awarded with university and industry prizes.
Her research focuses on studying consumer behavior with implications for digitalization, sustainability, and health. She is using quantitative (e.g., experiments, surveys) and qualitative methods in her research.
Her work has been published in leading international journals such as the International Journal of Research in Marketing, Journal of Travel Research, Journal of Business Research, and Psychology & Marketing.
Research areas
- Consumer Behavior
- Human-computer-interaction
- Sustainability
- Marketing
- Consumer psychology
- Mixed methods
- Quantitative methods
- Privacy
- Consumer behavior
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Collaborations and top research areas from the last five years
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Research output
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Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy
Labrecque, L., Sohn, S., Seegebarth, B. & Ashley, C., 2024, (Accepted/In press) In: Journal of Marketing.Research output: Contribution to journal › Journal article › Research › peer-review
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Consumer perceived risk of using autonomous retail technology
Sohn, S., Jan 2024, In: Journal of Business Research. 171, January, 10 p., 114389.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile65 Downloads (Pure) -
Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective
Sohn, S., Schnittka, O. & Seegebarth, B., Mar 2024, In: International Journal of Research in Marketing. 41, 1, p. 77-92Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile52 Downloads (Pure) -
Consumer Responses to Service Firm's Adoption of Artificial Intelligence Service Agents
Sohn, S., 2024, AMA SERVSIG.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review
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Determinants of consumers' intentions to reduce air travel
Seegebarth, B., Woisetschläger, D., Sohn, S. & Frenser, V., Feb 2024, In: Journal of Travel Research. 63, 2, p. 335-356Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile19 Downloads (Pure)
Activities
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Sustainable Markets: Enabling multi-actor system transformations
Emontspool, J. (Organizer), Hjerrild, L. (Organizer), Sohn, S. (Organizer) & Theis, J. (Organizer)
7. Dec 2023Activity: Attending an event › Organisation or participation in workshops, courses or seminars
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Coordinator Master's Programme "Sustainability Management"
Sohn, S. (Other)
2023 → …Activity: Other activities › Other
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Global Marketing Conference 2023 (Event)
Sohn, S. (Managing editor)
2023Activity: Editorial work and peer review › Editor of series › Research
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Sustainable Markets (Organisational unit)
Sohn, S. (Member)
2023 → …Activity: Membership › Membership of commitees, commissions, boards, councils, associations, organisations, or similar
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Journal of Business Research (Journal)
Sohn, S. (Peer reviewer)
2022 → …Activity: Editorial work and peer review › Peer review of manuscripts › Research
Projects
- 1 Active
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TrygFonden - Digital Security Behavior
Sohn, S. (PI), Mayer, P. (Project participant), Schnittka, O. (Project participant) & Siemon, D. (Project participant)
01/04/2024 → 31/03/2027
Project: Private Foundations
Press/Media
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Kræftens Bekæmpelse vil stavnsbinde slikket i supermarkederne
07/06/2024
1 Media contribution
Press/Media: Press / Media
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Forsker reagerer på forslag:»Jeg er ikke overvægtig, og jeg går ind i de samme supermarkeder«
07/06/2024
1 Media contribution
Press/Media: Press / Media
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Erhvervslivet skriger på denne uddannelse - nu har Esbjerg landet den
29/11/2023
1 Media contribution
Press/Media: Press / Media
Prizes
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Wolfgang Wirichs Förderpreis Handel
Sohn, S. (Recipient), 2019
Prize: Prizes, scholarships, distinctions
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