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Personal profile


Stephen Mark Rosenbaum C.V.
Business address: University of Southern Denmark, Department of Marketing & Management, Campusvej 55, DK-5230 Odense M, Denmark. Tel.: +45 65 50 10 00. Fax.: +45 66 15 51 29.
E-mail: sro@sam.sdu.dk 

2005-2008: PhD , University of Southern Denmark, Odense, DK 
1999-2001: MSc. Economics, University of Southern Denmark, Odense, DK 
1983-1986: BA (Hons) Economics, University of Northumbria, Newcastle, England 

Current position.
Associate Professor, Department of Marketing & Management, University of Southern Denmark

Previous positions. 
2008-2012: Assistant Professor, Department of Marketing & Management, University of Southern Denmark 
2005-2008: PhD student, Department of Marketing & Management, University of Southern Denmark,  
2001-2004: Financial Advisor (Jyske Bank Private Banking, Copenhagen)
1996-2001: Marketing Consultant (Uddannelseshuset, Odense)
1990-1996: Owner & Director (Surfrider Activity Holidays, Devon, England)
1986-1990: Trainee Marketing Manager (DRE Ltd, Glasgow, Scotland)

Research areas

Stephen Mark Rosenbaum is Associate Professor at the Department of Marketing & Management at the University of Southern Denmark in Odense. His research interests include international marketing channels, strategic alliances, and internationalisation processes, with particular interest in emerging economies. Furthermore, Stephen utilizes lab experiments to tap into prosocial norms, such as trust and cooperation, which can then be correlated with various macroeconomic variables. His latest stream of research examines the effect of leadership on group cooperation levels in controlled lab environments. 

Research information


Billinger, S. & Rosenbaum, S.M. (2019). “Discretionary mechanisms and cooperation in hierarchies: An experimental study”. Journal of Economic Psychology 74, 102193, 1-15.


Rosenbaum, S.M., Madsen, T.K. & Johanning, H. (2019). “Managing the challenges of piggybacking into international markets”. International Marketing Review36 (1), 56-73.


Rosenbaum, S.M., Billinger, S., Twerefou, D.T. & Isola, W.A. (2016). “Income inequality and cooperative propensities in developing countries: Summarizing the preliminary experimental evidence”. International Journal of Social Economics43 (12), 1460-1480.   


Rosenbaum, S.M., Billinger, S. & Stieglitz, N. (2014). “Let´s be honest: A review of experimental evidence of honesty and truth-telling”. Journal of Economic Psychology45, 181-196.


Rosenbaum, S.M., Billinger, S. & Stieglitz, N. (2013). “Private virtues, public vices: Social norms and corruption”. International Journal of Development Issues12 (3), 192-212.


Rosenbaum, S.M. (2013). “Design of contracts between knowledge-intensive service firms in comparative property right settings”. Journal of Services Marketing 27 (5), 416-428.


Rosenbaum, S.M., Billinger, S., Stieglitz, N., Djumanov, A. & Atykhanov, Y. (2012). “Market economies and pro-social behavior: Experimental evidence from Central Asia”. Journal of Socio-Economics 41 (1), 64-71.   

Rosenbaum, S.M. & Madsen, T.K. (2012). “Modes of foreign entry for professional service firms in multi-partner projects”. Service Industries Journal 32 (10), 1653-1666. 


Rosenbaum, S.M. (2012). “Let´s be (intrinsically) honest: Introducing the Revelation Game”. Journal of Regional Development 4(2), 92-99.  


Rosenbaum, S.M., Stieglitz, N. & Billinger, S. (2012). “Safeguarding common-pool resources in transition economies: Experimental evidence from Central Asia”. Journal of Development Studies 48 (11), 1683-1697.  

Research areas

My primary research field is social norms in an international context. Specifically, what makes people exhibit pro-social behaviour such as cooperation, trustworthiness, honesty, and so forth, and do such societal norms vary across countries? In a management context, we research a lot into how managers can engender the cooperation of their workers, with especial focus on the "dark side of leadership", where leaders act in their own interests at the expense of their workers. Our research in this area was recently featured in The Economist. In an international business setting. we examine how differential social norms may affect the stability and evolution of cross-border governance strcutures such as international joint ventures.     

Research areas

  • Entrepreneurship
  • Globalization


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