Stephen Mark Rosenbaum

MSc. Economics, PhD

  • Campusvej 55

    5230 Odense M


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Personal profile


Stephen Mark Rosenbaum C.V.
Business address: University of Southern Denmark, Department of Marketing & Management, Campusvej 55, DK-5230 Odense M, Denmark. Tel.: +45 65 50 10 00. Fax.: +45 66 15 51 29.

2005-2008: PhD , University of Southern Denmark, Odense, DK 
1999-2001: MSc. Economics, University of Southern Denmark, Odense, DK 
1983-1986: BA (Hons) Economics, University of Northumbria, Newcastle, England 

Current position.
Associate Professor, Department of Marketing & Management, University of Southern Denmark

Previous positions. 
2008-2012: Assistant Professor, Department of Marketing & Management, University of Southern Denmark 
2005-2008: PhD student, Department of Marketing & Management, University of Southern Denmark,  
2001-2004: Financial Advisor (Jyske Bank Private Banking, Copenhagen)
1996-2001: Marketing Consultant (Uddannelseshuset, Odense)
1990-1996: Owner & Director (Surfrider Activity Holidays, Devon, England)
1986-1990: Trainee Marketing Manager (DRE Ltd, Glasgow, Scotland)

Research areas

Stephen Mark Rosenbaum is Associate Professor at the Department of Marketing & Management at the University of Southern Denmark in Odense. His research interests include international marketing channels, strategic alliances, and internationalisation processes, with particular interest in emerging economies. 

Research information


• Rosenbaum, S.M. (2009). Disappointment in comparative institutional settings: Private Banking in Central and Eastern Europe, Odense: University Press of Southern Denmark.
• Rosenbaum, S.M., Billinger, S., Stieglitz, N., Djumanov, A. & Atykhanov, Y. (2012). “Market economies and pro-social behavior: Experimental evidence from Central Asia”. The Journal of Socio-Economics 41 (1), 64-71.
• Rosenbaum, S.M. & Madsen, T.K. (2012). “Modes of foreign entry for professional service firms in multi-partner projects”. The Service Industries Journal, Special Issue "Professional services industry: Challenges and opportunities", 32 (10).
• Rosenbaum, S.M., Stieglitz, N. & Billinger, S. (2012). ”Safeguarding common-pool resources in transition economies: Experimental evidence from Central Asia”. Forthcoming in Journal of Development Studies.
• Rosenbaum, S.M. (2009). “Formal institutional development and contract design in strategic alliances: Evidence from the Western Balkans”, in E. Kaynak and T.D. Harcar (eds.) Management challenges in an environment of increasing regional and global concerns, IMDA, 194-202.
• Rosenbaum, S.M. (2013). “Design of contracts between knowledge-intensive service firms in comparative property right settings”. Forthcoming in Journal of Services Marketing, Vol. 27 (5).

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cooperative behavior Social Sciences
difference in income Social Sciences
collective behavior Social Sciences
income Social Sciences
economy Social Sciences
developing country Social Sciences
evidence Social Sciences
national income Social Sciences

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Research Output 2008 2019

Discretionary mechanisms and cooperation in hierarchies: An experimental study

Billinger, S. & Rosenbaum, S. M., 2019, In : Journal of Economic Psychology. 74, October, 102193.

Research output: Contribution to journalJournal articleResearchpeer-review

Ledelsesmæssige udfordringer ved at "piggybacke" ud på de internationale markeder

Rosenbaum, S. M., Madsen, T. K. & Johanning, H., 3. May 2019, In : Børsen Ledelse.

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

106 Downloads (Pure)

Managing the challenges of piggybacking into international markets

Rosenbaum, S. M., Madsen, T. K. & Johanning, H., 2019, In : International Marketing Review. 36, 1, p. 56-73 18 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
Knowledge sharing
International markets
Organizational culture

Understanding the determinants of bribery: How can lab experiments inform practitioners operating in Emerging Markets?

Rosenbaum, S. M., 2017, Contemporary growth strategies for Emerging Markets and developing countries . Camacho, L. & Singh, S. (eds.). Winnipeg, Canada: Academy of Business in Emerging Markets, p. 7-16 11 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Income inequality and cooperative propensities in developing economies: Summarizing the preliminary experimental evidence

Rosenbaum, S. M., Billinger, S., Twerefou, D. K. & Isola, W. A., 25. Nov 2016, In : International Journal of Social Economics. 43, 12, p. 1460-80

Research output: Contribution to journalJournal articleResearchpeer-review

cooperative behavior
difference in income
collective behavior

Activities 2011 2019

  • 1 Peer review of manuscripts
  • 1 Other
  • 1 Talks and presentations in private or public companies

Piggybacking as an indirect export mode

Stephen Mark Rosenbaum (Guest lecturer)
18. Sep 2019

Activity: Talks and presentationsTalks and presentations in private or public companies

Journal of Economic Psychology (Journal)

Stephen Mark Rosenbaum (Peer reviewer)
2017 → …

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

MBA Programme Director, SDU

Stephen Mark Rosenbaum (Participant)
2011 → …

Activity: Other activitiesOther

Press / Media

The usefulness of managers

Stephen Mark Rosenbaum & Stephan Billinger


1 Media contribution

Press/Media: Press / Media


Outstanding Paper Award

Stephen Mark Rosenbaum (Recipient), 2014

Prize: Prizes, scholarships, distinctions

Teacher of the Year

Stephen Mark Rosenbaum (Recipient), 2012

Prize: Prizes, scholarships, distinctions

Teaching & Supervision


Stephen Mark Rosenbaum


Course: Teaching and supervisionSupervision

Master´s Thesis

Stephen Mark Rosenbaum


Course: Teaching and supervisionSupervision

Comparative Business Environments

Stephen Mark Rosenbaum


Course: Teaching and supervisionTeaching


Stephen Mark Rosenbaum


Course: Teaching and supervisionTeaching

International Marketing Channels

Stephen Mark Rosenbaum


Course: Teaching and supervisionTeaching