Roberto Mora Cortez

Search results

• 2024

  Business-to-business digitalization, artificial intelligence, and social action

  Johnston, W. J. & Cortez, R. M., Feb 2024, In: Journal of Business Research. 172, 5 p., 113952.

  Research output: Contribution to journal › Editorial › peer-review

  • Business-to-Business Marketing 100%

• Revisiting the strategic role of market segmentation: Five themes for future research

  Clarke, A. H., Freytag, P. V. & Mora Cortez, R., Aug 2024, In: Industrial Marketing Management. 121, p. A7-A10

  Research output: Contribution to journal › Editorial › peer-review

  • Market Segmentation 100%
  • Small Groups 50%
  • Marketing Strategy 50%
  • Digitalization 50%
  • Marketing Management 50%