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Roberto Mora Cortez public CV
View Scopus Profile
Roberto Mora Cortez
Associate Professor
Department of Entrepreneurship and Relationship Management
Associate Professor
,
Business-to-Business Marketing and Supply Chain Management
https://orcid.org/0000-0002-2962-2159
Phone
+4565504092
Email
rfmc
sam.sdu
dk
Overview
Fingerprint
Network
Research output
(19)
Activities
(8)
Press / Media
(5)
Teaching
(7)
Similar Profiles
(6)
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Fingerprint
Fingerprints are formed from scientific publications and create an index of weighted keyword concepts for each individual researcher.
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Weight
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Business & Economics
B2B Marketing
100%
B2B Relationships
16%
Brand Personality
13%
Business Schools
16%
Business to Business
12%
Business-to-business (B2B)
29%
Buying Center
16%
Chile
14%
Crossvergence
18%
Customer Engagement
27%
Developing Economies
10%
Developing Market
13%
Divergence
12%
Emerging Economies
19%
Emerging Markets
11%
Follower
20%
Grounded Theory
16%
Happiness
10%
Historical Analysis
13%
Industrial Marketing
21%
Latin America
10%
Literature Review
9%
Longitudinal Study
11%
Market Segmentation
11%
Marketers
13%
Marketing
28%
Marketing Capabilities
44%
Marketing Research
15%
Marketing Theory
12%
Online Reverse Auctions
17%
Organizational Learning
11%
Participation
10%
Peru
13%
Research Agenda
20%
Revenue
13%
Reverse Auctions
15%
Salesperson
12%
Segmentation
15%
Social Exchange Theory
15%
Social Media
10%
Systematic Review
15%
Text Mining
13%
Tourism Destination
11%
Trade Shows
27%
Uniqueness
10%
Unit Pricing
18%
Unit Values
11%
Value Innovation
14%
Value-based Pricing
16%
Wisdom
10%