Research output per year
Research output per year
Personal profile
Keywords
- B2B Marketing
- Quantitative Methods
- Questionnaire Survey
Fingerprint
Dive into the research topics where Roberto Mora Cortez is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Researchers
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
B2B market segmentation: An analysis of current practices and their implications
Mora Cortez, R., Clarke, A. H. & Freytag, P. V., Feb 2025, In: Journal of Business Research. 189, 15 p., 115144.Research output: Contribution to journal › Journal article › Research › peer-review
-
Sampling and sample size in B2B marketing: Current practices and recommendations
Cabanelas, P., Mora Cortez, R., Pérez-Moure, H. & Lampón, J. F., Feb 2025, In: Industrial Marketing Management. 125, p. 71-86Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile17 Downloads (Pure) -
Business-to-business digitalization, artificial intelligence, and social action
Johnston, W. J. & Cortez, R. M., Feb 2024, In: Journal of Business Research. 172, 5 p., 113952.Research output: Contribution to journal › Editorial › peer-review
-
Developing a global B2B strategy for products and services management: practical guidance from the field
Mora Cortez, R. & Lecaros, R., 1. Aug 2024, In: Journal of Business & Industrial Marketing. 39, 9, p. 1922-1927Research output: Contribution to journal › Journal article › Research › peer-review
-
Revisiting the strategic role of market segmentation: Five themes for future research
Clarke, A. H., Freytag, P. V. & Mora Cortez, R., Aug 2024, In: Industrial Marketing Management. 121, p. A7-A10Research output: Contribution to journal › Editorial › peer-review
Activities
-
Journal of Business & Industrial Marketing (Journal)
Mora Cortez, R. (Peer reviewer)
1. Sept 2020 → …Activity: Editorial work and peer review › Editor of research journal › Research
-
Summer AMA 2020
Mora Cortez, R. (Guest lecturer)
18. Aug 2020 → 20. Aug 2020Activity: Talks and presentations › Conference presentations
-
2020 AMA Winter Academic Conference
Mora Cortez, R. (Participant)
14. Feb 2020 → 16. Feb 2020Activity: Attending an event › Conference organisation or participation
File -
Georgia State University
Mora Cortez, R. (Visiting researcher)
11. Feb 2020 → 13. Feb 2020Activity: Visiting another research institution
-
University of Chile
Mora Cortez, R. (Visiting researcher)
15. Jul 2019 → 19. Jul 2019Activity: Visiting another research institution
Press/Media
-
Energiminas - Value Propositions IMI B2B Peru
06/11/2019
1 item of Media coverage
Press/Media: Press / Media
-
-
-
-