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Personal profile

Research areas

  • B2B Marketing
  • Quantitative Methods
  • Questionnaire Survey

Fingerprint Dive into the research topics where Roberto Mora Cortez is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles

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Research Output

  • 5 Journal article

The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory

Mora Cortez, R. & Johnston, W. J., Jul 2020, In : Industrial Marketing Management. 88, p. 125-135

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
  • Trade show networks, trust and organizational learning: the effect of network ties

    Bettis-Outland, H., Mora Cortez, R. & Johnston, W. J., 19. Jun 2020, In : Journal of Business and Industrial Marketing.

    Research output: Contribution to journalJournal articleResearchpeer-review

  • B2B marketing renaissance in business schools

    Mora Cortez, R., 7. Oct 2019, In : Journal of Business and Industrial Marketing. 34, 8, p. 1839-1849

    Research output: Contribution to journalJournal articleResearchpeer-review

  • How to recover B2B relationships after a failed online reverse auction

    Mora Cortez, R. & Johnston, W. J., 3. Jun 2019, In : Journal of Business and Industrial Marketing. 35, 3, p. 551-563

    Research output: Contribution to journalJournal articleResearchpeer-review

  • Revisiting the theory of business-to-business advertising

    Mora Cortez, R., Gilliland, D. I. & Johnston, W. J., 30. Apr 2019, In : Industrial Marketing Management.

    Research output: Contribution to journalJournal articleResearchpeer-review

  • Activities

    • 3 Conference organisation or participation
    • 3 Visiting another research institution

    2020 AMA Winter Academic Conference

    Roberto Mora Cortez (Participant)
    14. Feb 202016. Feb 2020

    Activity: Attending an eventConference organisation or participation

    File

    Georgia State University

    Roberto Mora Cortez (Visiting researcher)
    11. Feb 202013. Feb 2020

    Activity: Visiting another research institution

    University of Chile

    Roberto Mora Cortez (Visiting researcher)
    15. Jul 201919. Jul 2019

    Activity: Visiting another research institution

    Center for Business and Industrial Marketing International Conference 2019

    Roberto Mora Cortez (Participant)
    27. Jun 201929. Jun 2019

    Activity: Attending an eventConference organisation or participation

    File

    University of Chile

    Roberto Mora Cortez (Visiting researcher)
    18. Mar 201922. Mar 2019

    Activity: Visiting another research institution

    Press / Media

    Energiminas - Value Propositions IMI B2B Peru

    Roberto Mora Cortez

    06/11/2019

    1 item of Media coverage

    Press/Media: Press / Media

    Maximizing the ROI of exhibiting in Perumin

    Roberto Mora Cortez

    10/09/2019

    1 Media contribution

    Press/Media: Press / Media

    Mining Synergy Between Chile and Peru

    Roberto Mora Cortez

    09/09/2019

    1 Media contribution

    Press/Media: Press / Media

    How do mining firms buy in Peru?

    Roberto Mora Cortez

    20/06/2019

    1 Media contribution

    Press/Media: Press / Media

    Ranking B2B Suppliers

    Roberto Mora Cortez

    11/03/2019

    1 Media contribution

    Press/Media: Press / Media

    Teaching & Supervision