Rita Faullant

Search results

• 2019

  Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry

  Ukobitz, D. & Faullant, R., 2019, 2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace. Lam, S. K., Giesler, M. & Luo, X. (eds.). American Marketing Association, Vol. 30. p. ICC-22-ICC-23

  Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

  Open Access