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Personal profile

Research areas

New product development, open innovation, crowdsourcing, individual and organizational creativity, customer relationships, business models.

Research information

My main research interests are in the area of new product development and how to integrate external knowlege sucessfully into NPD. In particular I am interested how customers and users in a wider sense can be integrated into this process. Therefore, in my research I investigate users' creativity, their motives, and personal characteristics but also the challenges of user integration in NPD in the context of various forms of crowdsourcing such as idea contests and innovation communities.

Extending the view of new product development I am also interested how business models change in the light of enhanced co-creation activities, and how the interactin between company and user affects the respective relationship.

More recently I have begun to look into employee-based systems of bottom-up innovation, i.e. how methods of crowsourcing can be transferred to the firm-internal context.


Academic positions

Associate Professor at University of Southern Denmark, Department of Marketing and Management, Centre for Integrative Innovation Management (since 2014 )

Associate Professor at Alpen-Adria Universitaet Klagenfurt, Department of Innovation Management and Entrepreneurship (since 2014)

Research Fellow at Technical University of Denmark, Copenhagen, Department of Management Engeneering (2012-2013)

2009 - 2014 Assistant Professor at Alpen-Adria Universitaet Klagenfurt, Department of Innovation Management and Entrepreneurship

2006 - 2008 Researcher at Linz University, Department of International Management.

2004 - 2007University Assistant at Alpen-Adria Universitaet Klagenfurt, Department of Marketing and International Management.

Academic education

2014Venia Docendi for “Betriebswirtschaftslehre” (business administration), Alpen-Adria Universitaet Klagenfurt. Cumulated habilitation with the synopsis title „Open Innovation – A behavioral-science perspective of user participation in new product development"
2006 Ph.D. from Klagenfurt University. Dissertation title: “The Influence of Personality and Emotions on Customer Satisfaction”
2003 graduation from Innsbruck University School of Management in International Economics and Business Education

Selected Publications - Journal Articles (double blind peer-reviewed)

Faullant R./ Füller J./ Matzler K. (2012): “Mobile audience interaction – explaining the adop-tion of new mobile service applications in socially enriched environments.” Engineering Man-agement Research, Vol. 1, Issue 1, pp. 59-76.

Faullant R./ Schwarz E./ Krajger I./ Breitenecker R. (2012): „Towards a comprehensive under-standing of lead userness – the search for individual creativity“, in: Creativity and Innovation Management, Vol. 21, Issue 1, pp. 76-91.

Füller J./ Hutter K./ Faullant R. (2011): “Why co-creation experience matters? Creative experi-ence and its impact on the quantity and quality of creative contributions”, in: R&D Manage-ment, Volume 41, Issue 3, pp. 259-273.

Faullant R./ Matzler K./ Mooradian T. (2011): “Personality, basic emotions, and satisfaction: primary emotions in the mountaineering experience”, in: Tourism Management, Vol. 32, Issue 6, pp. 1423-1430.

Füller J./ Faullant R./ Matzler K. (2010): „Triggers for virtual customer integration in the de-velopment of medical equipment – from a manufacturer and a user perspective“ in Industrial Marketing Management, Vol. 39, pp. 1376-1383.

Grabner-Kräuter S./ Faullant R. (2010): “Internet Trust as a Specific Form of Technology Trust and its Influence on Online Banking Adoption” in: International Journal of Dependable and Trustworthy Information Systems, Vol. 1, Issue 4, pp. 43-60.

Schwarz E./ Faullant R./ Matzler K. (2009): „The impact of entrepreneurship culture and inno-vativeness on business growth: An empirical study of small- and medium-sized enterprises“ in: Zeitschrift für Betriebswirtschaft, Special Issue zu Management von kleinen und mittleren Unternehmen, Issue 6, pp. 1-14.

Grabner-Kräuter S./ Faullant R. (2008): „Consumer acceptance of internet banking: the influ-ence of internet trust“ in: International Journal of Bank Marketing, Vol. 26, Issue 7, pp. 483-504. Emerald best paper award.

Faullant R./ Matzler K./ Füller J. (2008): “A positioning map of skiing areas using customer satisfaction scores” in: Journal of Hospitality and Leisure Marketing, Vol. 16, Issue 3, pp. 230-245. Now known as: Journal of Hospitality Marketing & Management

Faullant R./ Matzler K./ Füller J. (2008): „The impact of satisfaction and image on loyalty: The case of Alpine ski resorts” in: Managing Service Quality, Vol. 18, Issue 2, pp. 163-178.

Matzler K./ Füller J./ Faullant R. (2007): “Customer Satisfaction and Loyalty with Alpine Ski Resorts: The Moderating Effect of Lifestyle, Spending and Customer’s Skiing Skills” in: In-ternational Journal of Tourism Research, Vol. 9, pp. 409-421.

Matzler K./ Renzl B./ Faullant R. (2007): “Dimensions of price satisfaction: A replication and extension” in: International Journal of Bank Marketing, Vol. 25, Issue 6, pp. 394-405.

Füller J./ Matzler K./ Faullant R. (2006): "Asymmetric effects in customer satisfaction" in: Annals of Tourism Research, Vol. 33, Issue 4, pp. 1159-1163.

Matzler K./ Faullant R./ Renzl B./ Leiter V. (2005): “The Relationship Between Personality Traits (Extraversion and Neurotizism), Emotions and Customer Self-Satisfaction” in: Innova-tive Marketing, Vol. 1, pp. 32-39.

Research areas

  • User groups and user behaviour
  • New product development
  • open innovation
  • crowdsourcing
  • individual and organizational creativity
  • business model innovation


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