René Heiberg Jørgensen

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2024

Primacy effect on Instagram stories
Jørgensen, R. H. & Knudsen, G. H., Aug 2024, Advances in advertising research XIV: harder, better, faster, stronger: advertising and communication between immediacy and sustainability. Vignolles, A. & Waiguny, M. K. J. (eds.). Springer Gabler, p. 91-101 (European Advertising Academy).
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Research output