Research output per year
Research output per year
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Dive into the research topics where René Heiberg Jørgensen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Examining antecedents to Generation Z consumers’ green purchase intentions: the role of product categories
Heiberg Jørgensen, R., Møller Jensen, J. & Yang, Y., 30. Oct 2024, In: Journal of Product and Brand Management. 33, 7, p. 902-913Research output: Contribution to journal › Journal article › Research › peer-review
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Exploring the Factors shaping green purchasing decision-making: the role of product categories
Yang, Y., Jensen, J. M. & Jørgensen, R. H., Jan 2024, Proceedings of the International Conference Marketing Trends. International Marketing Trends ConferenceResearch output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
Open Access -
Primacy effect on Instagram stories
Jørgensen, R. H. & Knudsen, G. H., Aug 2024, Advances in advertising research XIV: harder, better, faster, stronger: advertising and communication between immediacy and sustainability. Vignolles, A. & Waiguny, M. K. J. (eds.). Springer Gabler, p. 91-101 (European Advertising Academy).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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Analyse af spørgeskemadata med SPSS: teori, anvendelse og praksis
Jensen, J. M., Knudsen, T. T. & Jørgensen, R. H., Jan 2023, 4. ed. Syddansk Universitetsforlag. 346 p.Research output: Book/report › Monograph › Education
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Changes in consumers' green grocery purchase as a consequence of high inflation
Yang, Y., Jensen, J. M. & Jørgensen, R. H., 28. Sept 2023.Research output: Contribution to conference without publisher/journal › Poster › Research › peer-review
Activities
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Measuring Green Consumption Behaviour
Yang, Y. (Speaker), Jensen, J. M. (Co-author) & Jørgensen, R. H. (Co-author)
25. May 2023Activity: Talks and presentations › Conference presentations
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Responsible Conduct of Research
Haldborg Jørgensen, R. (Participant)
15. May 2018 → 24. May 2018Activity: Attending an event › Organisation or participation in workshops, courses or seminars
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Projektstyring
Haldborg Jørgensen, R. (Participant)
23. Apr 2018 → 25. Apr 2018Activity: Attending an event › Organisation or participation in workshops, courses or seminars
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Digital Media Ethnography
Haldborg Jørgensen, R. (Participant)
16. Apr 2018 → 20. Apr 2018Activity: Attending an event › Organisation or participation in workshops, courses or seminars
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Qualitative Research Methods
Haldborg Jørgensen, R. (Participant)
20. Nov 2017 → 24. Nov 2017Activity: Attending an event › Organisation or participation in workshops, courses or seminars
Press/Media
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Forskere kritiserer Kim Boisen og Greenpeace: Deres reklamesyn er forsimplet
27/09/2022
1 Media contribution
Press/Media: Press / Media
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Debat: Svært at se Nike-video som andet end et marketings fremstød
04/06/2020
1 Media contribution
Press/Media: Press / Media
Teaching & Supervision
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Videregående kvantitative analyser
Jensen, J. M. & Jørgensen, R. H. 01/09/2022 → 01/07/2024
Course: Teaching
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Applied Research Methods in Business and Management Contexts
Brookes, M. 01/02/2022 → 31/08/2023
Course: Teaching
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