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Personal profile

Curriculum

Per Vagn Freytag is professor in Business-too-Business marketing at the Department of Entrepreneurship and Relationship Management, University of Southern Denmark,
Kolding. His research and teaching areas are within Business-too-business marketing and qualitative method. In particular the research has been within segmentation, portfolio planning, business models, pricing, relationship management, outsourcing, innovation, qualitative method and cluster development. Per Vagn Freytag holds a Master of Science and PhD in business administration from Copenhagen Business School.


Education:
1986 1990 Ph.D. Department of Marketing, Copenhagen Business School.
1982 1985 Master of Business administration (marketing), Copenhagen Business School
1979 1982 Bachelor in International Commerce and Business Administration, Sønderborg Business School (Copenhagen Business School)
Research (exchange):
1991 Guest researcher, University of Denver, Colorado, US
2003 Guest professor, University of New South Wales, Sydney Australia

Jobfunctions:
2007 - Program coordinator E-MBA
2007 - Master study council member
2008 - PhD study council member
2005 - Department council member
2005 2009 Program coordinator Master in international business development
2006 2009 PhD coordinator

Teaching:

PhD courses:

2008 Relationship Management – a normative perspective
2006 Relationship Management – a normative perspective
2002 Business Relationship Management

PhD supervision:
2005 Anne Kirketerp Linstad “Entrepreneurial learning and teaching” University of Southern Denmark, Co- supervisor Torben Bager. (on-going)
2007 Susanne W. Borg ”Sales training and development”. (on-going)
2007 Mads H. Mortensen ”Seller and buyer attractiveness” (on-going)
2008 Pia Storvang “Innovation and development” (on-going)
1999 2003 Niels Grünbaum ”Industriel kundetilfredshed? Konceptualisering af kundetilfredshedsbegrebet og udvikling af en typologi” (Industrial Customer Satisfaction? Conceptualisation of the Customer Satisfaction Concept and Development of a Typology) 2003. University of Southern Denmark.

1997 2002 Ann Højbjerg Clarke ”Segmentation of Industrial Markets and Determining Product Line for Product Development” 2002. Co-supervisor John Johansen. Funded and supported by ATV (The Danish Academy of Technical Sciences). University of Southern Denmark.
1996 2002 Anne Marie Hulgaard ”Interkulturel kommunikation – et komparativt studie”, Co-supervisor.

1991 1995 Carl Henrik Marcussen ”The Effects of EDI on Industrial Buyer-Seller Relationships”. Co-supervisor Niels Jørgensen, Southern Denmark Business School



Master courses:
2000 2009 Business-too-Business marketing (M.Sc.)
1999 2009 Method (E-MBA)
2007 2009 Market Relations (F-MBA)
2009 Business Marketing (E-MBA)
2006 2009 Method (F-MBA)
2006 2009 Master thesis – brush-up in Method (F-MBA)
2001 2009 Master thesis – brush-up in Method (E-MBA)

Bachelor courses:
2005 2006 Method
2000 2003 Marketing & ethics


Employment:
2005 - Professor, Department of Entrepreneurship and Relationship Management, University of Southern Denmark.
2004 2005 Professor, Department of Marketing & Statistics, Aarhus School of Business
2001 2004 Professor, Department of Marketing, University of Southern Denmark.
1999 2002 Head of Department, Department of Marketing, University of Southern Denmark.
1998 1999 Head of Department of Market Economics and Industrial Relations, University of Southern Denmark.
1991 2001 Associate professor, Department of Business Economics, Southern Denmark Business School.
1989 1991 Assistant professor, Department of Business Economics, Southern Denmark Business School.
1986 1989 PhD student, Department of Marketing, Copenhagen Business School.
1984 1986 Part time teaching and market research.


Courses:
1990 Pedagogical program for university teachers
2009 Supervision program for PhD

Languages:

Danish: Mother tongue; English: Fluently spoken and written ; German: Fluently spoken and written.


Computer skills:

Extensive working knowledge of Microsoft Office.

Research areas

Segmentation, portfolio planning, business models, pricing, relationship management, outsourcing, innovation, qualitative method and cluster development.

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Research Output 1998 2019

Exploring readiness for sales and operations planning

Stentoft, J., Freytag, P. V. & Mikkelsen, O. S., 13. Jun 2019, p. 490-505. 16 p.

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Knowledge Sharing as a Starting Point for Business Model Innovation

Freytag, P. V. & Munksgaard, K. B., Jan 2019.

Research output: Contribution to conference without publisher/journalPaperResearch

Sales and Operations Planning (S&OP) Unleased

Stentoft, J., Freytag, P. V. & Eckhardt, S., 3. Jul 2019, In : Supply Chain Management Review. 23, 4, p. 26-33

Research output: Contribution to journalJournal articleResearchpeer-review

Shaping business through and within networks: evolving from a traditional to a digital firm

Freytag, P. V. & Philipsen, K., 3. Jun 2019, In : Journal of Business and Industrial Marketing. 34, 5, p. 1079-1092

Research output: Contribution to journalJournal articleResearchpeer-review

Levels of analysis
Alignment
Industry
Design methodology
Interaction

Activities 2013 2019

Knowledge Sharing as a Starting Point for Business Model Innovation

Per Vagn Freytag (Guest lecturer)
26. Feb 2019

Activity: Talks and presentationsTalks and presentations in private or public companies

Collaborative research design

Per Vagn Freytag (Guest lecturer)
22. Feb 2019

Activity: Talks and presentationsTalks and presentations in private or public companies

Western Sydney University

Per Vagn Freytag (Visiting researcher)
15. Feb 20191. Mar 2019

Activity: Visiting another research institution

Inaugural Industrial Marketing Management Summit

Per Vagn Freytag (Participant)
23 Jan 201925 Jan 2019

Activity: Attending an eventOrganisation or participation in workshops, courses or seminars

Syddansk OPI-pulje

Majbritt Rostgaard Evald (Organizer), Per Vagn Freytag (Organizer), Martin Senderovitz (Organizer), Helle Kjærgaard Grüner (Organizer)
14. Jan 2019

Activity: Attending an eventOrganisation or participation in workshops, courses or seminars

Projects 2008 2018

Press / Media

Brexit and Beers på SDU Kolding

Per Vagn Freytag

06/05/2019

1 Media contribution

Press/Media: Press / Media

Lars Løkke kommer til paneldebat om Brexit i Kolding 14. maj

Per Vagn Freytag

04/05/2019

1 Media contribution

Press/Media: Press / Media

Lars Løkke til panel-debat om Brexit i Kolding 14. maj

Per Vagn Freytag

03/05/2019

1 Media contribution

Press/Media: Press / Media

Lars Løkke til panel-debat om Brexit i Kolding 14. maj

Per Vagn Freytag

03/05/2019

1 Media contribution

Press/Media: Press / Media

Lars Løkke til panel-debat om Brexit i Kolding 14. maj

Per Vagn Freytag

03/05/2019

1 Media contribution

Press/Media: Press / Media

Teaching & Supervision

Business to Business Marketing

Per Vagn Freytag

01/09/201431/01/2018

Course: Teaching

Certifikatprojekt

Per Vagn Freytag

01/09/201330/06/2018

Course: Teaching

Innovationsprojekt

Mette Præst Knudsen

01/02/201830/06/2018

Course: Teaching

Markedskommunikation

Bo Mortensen

01/02/201430/06/2017

Course: Teaching and supervisionTeaching

Markedsrelationer med profil i Innovation Management

Stephen Mark Rosenbaum

01/02/201430/06/2014

Course: Teaching and supervisionTeaching