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Peter Nørgaard Petersen

Research Assistant

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Personal profile


In my work I have accumulated business knowledge and organizational understanding by working across various departments and industries.
I hold two distinctive degrees - an MA in Arts and a M.Sc. in Business Economics (cand.mag, 2004 & cand. merc, 2015). Currently I work as a researcher at SDU focusing on segmentation, value creation and business models.
My track record includes responsibilities as a management consultant, external lecturer, academic administrative officer and development consultant, among others.
Professionally, I take ownership of my tasks and work independently. It motivates me to find my own way through to the goal. I have delivered results in both public and private sector.

Feb. 2013-Jan. 2015: M.Sc. in Economics and Business Administration
Cand.merc (kandidat: 120 ECTS), Business Relationship Management (SDU). As of 2015 termed: Global Value Chain Management (GVCM). GPA: 10.8. Thesis: 12 (A+).

The program (nine courses & a thesis) focuses on company value creation from sub-supplier, producer, customer/distributor to end user. Interactions in the supply chain are emphasized from B2B marketing, supply chain and strategic organizational management levels. My BRM profile further includes International entrepreneurship.
Company collaborations include Hydro/SAPA, Luxottica, Jack Daniels, ‘PV startup company’, Universal Robots and Kongskilde etc.
Thesis within industrial marketing utilizing segmentation and customer collaboration in a product-market integration strategy for a start-up company in the PV industry.

2005-2007: 30 ECTS, at business economics bachelor (HA): Three courses: Organization; business economic theory & methodology; and marketing. Qualifying in combination with academic degrees prior obtained - to cand.merc./M.Sc.
Study language: English. Syddansk Universitet.

2001-2004: MA Arts (120 ETCS)/ Cand. mag in European studies at Aarhus Universitet.
Thesis on European identity; analyzed and discussed web-dialogues from how young Europeans positioned themselves in a National, European and Global context.
Courses in e.g. culture- theory & analysis, European politics, history, European integration & European institutions.
2 year full time study. Study language: English.

2001: International Studies; EU integration theory. Università degli Studi di Firenze.

1997-2001: Bachelor of Arts. (180 ECTS) in Nordisk Sprog og Litteratur/Nordic Language & Literature at Aarhus Universitet. Study covering the fields of language, literature and culture. Subjects include literature history, literature analysis, language theory, language analysis and culture & media science.
Study language: Danish.

Professional Experience:

2015- Research Assistant at Syddansk Universitet, Kolding
Institute for Entrepreneurship and Relationship Management. Research group: Marketing and Supply Chain.
Research areas: Business models, segmentation and value creation. Collaboration projects between IER and SDU Design.

2011-2012: Academic Administrative Officer. Hospitalsenhed Midt.

2010-2011: External Lecturer at Aarhus School of Business & Institute for Information and media science
External lecturer on courses within culture theory & culture analysis. Developed course for graduate students.

2009: Teacher. Aalborg Sportshøjskole & Gymnastik og Idrætshøjskolen Viborg

2009: Study Coordinator. VIA University College

2008: Development Consultant. Region Midtjylland

2006-2007: Management (Research) Consultant at People Capital Partner & Abilon Search & Management
Executive search and management consulting industry. Definition of search strategies, search pools, target companies, locating key people for the process. Utilizing CRM, social media and relevant IT platforms& applications for candidates. Interviews and tests of candidates. Client meetings and presentations. Closed cases within the IT-, energy-, telecommunications-, pharmaceutical- and medical device industries.

2005: Founder Key Consulting
Up-start phase of forming own business within management consulting. Member and participant in Connect Denmarks Springboard meetings, where entrepreneurs pitch their business idea to, among others, venture capitalists.

2005: Account Manager at a Research Agency & Copywriter at an IT SME

Professional competences
Business model development, Value Creation, Strategic management, B2B Marketing, Business Strategy, Strategic Partnerships, Entrepreneurship, Business Economics, European Union, European politics, Market Research, Leadership, Business Development, Business Intelligence, Negotiation, Product Development, Management. Cultural Theory, Cultural Analysis, Literature.

Personal competences
Independent, initiative, strong-willed, human insight and empathy, natural authority, leader, determination, humor, focused, competitive and result-oriented, creating images with words.

Additional info
I have a son and I am married.


Research areas

Business models, segmentation and value creation.
Digital publishing, business economic effects of digitization, advertising, graphic industry.

Research Output 2015 2017

Forretningsmodel identifikation i den grafiske branche

Petersen, P. N. & Freytag, P. V., 2017, In : Brand Base. Symboløkonomiske nyheder. 8, 10 p.

Research output: Contribution to journalJournal articleCommunication

Open Access
Open Access
Open Access

Digitalisering af lærebøger: Transformation af en branche

Philipsen, K., Freytag, P. V. & Petersen, P. N., 2016, Udviklingsorienteret drift i mindre organisationer. Freytag, P. V., Christensen, P. R. & Klyver, K. (eds.). Kolding: Syddansk Universitetsforlag, p. 133-142 (CESFO rapportserie; No. XXVII).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review