Research Output per year
Fingerprint Dive into the research topics where Oliver Schnittka is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Professional service firms
Business & Economics
Attendance
Business & Economics
Brand image
Business & Economics
Customer participation
Business & Economics
Market value
Business & Economics
Complaints
Business & Economics
Social media
Business & Economics
Observer
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2008 2019
Implementing effective customer participation for hedonic and utilitarian services
Blinda, K., Schnittka, O., Sattler, H. & Gräve, J-F., 10. Jun 2019, In : Journal of Services Marketing. 33, 3, p. 316-330 316-330.Research output: Contribution to journal › Journal article › Research › peer-review
Customer participation
Moderating effect
Managers
Experiment
Empirical study
Talent or popularity: What drives market value and brand image for human brands?
Hofmann, J., Schnittka, O., Johnen, M. & Kottemann, P., 2019, (Accepted/In press) In : Journal of Business Research. forthcoming.Research output: Contribution to journal › Journal article › Research › peer-review
Market value
Brand image
Empirical analysis
Soccer
Superstar
Visitor characteristics matter: How the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated
Susanne Faerber, L. S., Ahrholdt, D. & Schnittka, O., 2019, Proceedings of the 48th Annual Conference of the European Marketing Academy. European Marketing Academy, 10 p. 55Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
What influences the success of visitor attractions? A meta-analytic review of visitor satisfaction drivers
Hofmann, J., Susanne Faerber, L. S., Schnittka, O. & Ahrholdt, D., 2019, Proceedings of the 48th Annual Conference of the European Marketing Academy.. European Marketing Academy, 1 p. 628Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review
When Pushing Back Is Good: The Effectiveness of Brand Responses to Social Media Complaints
Johnen, M. & Schnittka, O., 15. Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 858-878Research output: Contribution to journal › Journal article › Research › peer-review
Complaints
Social media
Observer
Moderator
Communication style
Activities 2007 2016
Member of PhD-assessment-committee
Oliver Schnittka (Other)2016 → 2017
Activity: Other activities › Other
Study line coordinator of the M.Sc.-program "Marketing and Innovation"
Oliver Schnittka (Other)2016 → …
Activity: Other activities › Other
Economic impact and successful management of events: A research and education perspective
Arne Feddersen (Keynote speaker), Oliver Schnittka (Keynote speaker)24. Nov 2015
Activity: Talks and presentations › Conference presentations
Bielefeld University
Oliver Schnittka (Visiting researcher)2015
Activity: Visiting another research institution
Hamburg School of Business Administration
Oliver Schnittka (Visiting researcher)2015 → …
Activity: Visiting another research institution
Projects 2015 2020
Prizes
Best-paper-award AMA Summer Conference 2017 (Track: Digital Marketing, Social Media, and Entertainment Marketing)
Marius Johnen (Recipient) & Oliver Schnittka (Recipient), 2017
Prize: Prizes, scholarships, distinctions
Best dissertation-based research paper in marketing (University Society Hamburg)
Oliver Schnittka (Recipient), 2011
Prize: Prizes, scholarships, distinctions
Kampmann, Berg & Partner dissertation award
Oliver Schnittka (Recipient), 2011
Prize: Prizes, scholarships, distinctions
Best dissertation award (Department of Business Administration, University of Hamburg)
Oliver Schnittka (Recipient), 2011
Prize: Prizes, scholarships, distinctions
Teaching & Supervision
Consumer Behavior in Sports and Event Markets
| Oliver Schnittka 01/02/2018 → 30/06/2018 |
Course: Teaching and supervision › Teaching
Consumer Behavior in Sports and Events Management
| Zeinab Rezvani & Oliver Schnittka 05/02/2018 → 20/06/2018 |
Course: Teaching and supervision › Teaching
Topics in Marketing, Innovation, Sports and Event Management
| Oliver Schnittka, Arne Feddersen & Hans Stubbe Solgaard 01/09/2015 → 31/01/2018 |
Course: Teaching and supervision › Teaching