Research output per year
Research output per year
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Dive into the research topics where Oliver Schnittka is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
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Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective
Sohn, S., Schnittka, O. & Seegebarth, B., Mar 2024, In: International Journal of Research in Marketing. 41, 1, p. 77-92Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile33 Downloads (Pure) -
How competitive advertising influences the effectiveness of advertising spending
Wasser, F., Hofmann, J., Schnittka, O., Greve, G., Johnen, M. & Sohn, S., 2024, (Accepted/In press) In: Journal of Strategic Marketing.Research output: Contribution to journal › Journal article › Research › peer-review
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Are you Instagram worthy? An analysis of hotel- and user-generated content
Dragin-Jensen, C., Post-Lundgaard, M. & Schnittka, O., 2023, EUROCHRIE 2023: Changing Realities, New Opportunities. p. 1-14Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, O., Hofmann, J., Johnen, M., Erfgen, C. & Rezvani, Z., Jan 2023, In: International Journal of Market Research. 65, 1, p. 126-144Research output: Contribution to journal › Journal article › Research › peer-review
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Consumer responses to sustainable product branding strategies: a literature review and future research agenda
Fatemi, H., Leijerholt, U., Rezvani, Z. & Schnittka, O., Sept 2023, In: Baltic Journal of Management. 18, 4, p. 525-542Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile19 Downloads (Pure)
Activities
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Member of PhD-assessment-committee
Schnittka, O. (Other)
2016 → 2017Activity: Other activities › Other
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Study line coordinator of the M.Sc.-program "Marketing and Innovation"
Schnittka, O. (Other)
2016 → …Activity: Other activities › Other
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Economic impact and successful management of events: A research and education perspective
Feddersen, A. (Keynote speaker) & Schnittka, O. (Keynote speaker)
24. Nov 2015Activity: Talks and presentations › Conference presentations
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Bielefeld University
Schnittka, O. (Visiting researcher)
2015Activity: Visiting another research institution
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Hamburg School of Business Administration
Schnittka, O. (Visiting researcher)
2015 → …Activity: Visiting another research institution
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TrygFonden - Digital Security Behavior
Sohn, S. (PI), Mayer, P. (Project participant), Schnittka, O. (Project participant) & Siemon, D. (Project participant)
01/01/2024 → 31/12/2026
Project: Private Foundations
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Impact and effects of social media participation in a civil crisis
Schnittka, O. (Project participant)
01/04/2021 → 31/03/2024
Project: Research
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UHH, CAU, SDU, AU collaboration initiative
Schnittka, O. (PI)
01/01/2015 → 28/02/2015
Project: Research
Press/Media
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Hjemmearbejdet vinder frem - og det ændrer boligmarkedet
06/09/2024
1 Media contribution
Press/Media: Press / Media
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Hjemmearbejdet vinder frem - og det ændrer boligmarkedet
04/09/2024
1 Media contribution
Press/Media: Press / Media
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Hjemmearbejdet vinder frem - og det ændrer boligmarkedet
04/09/2024
1 Media contribution
Press/Media: Press / Media
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Danske turister er loyale over for Tyrkiet, og det er der en god forklaring på, forklarer brandingeksperter
30/06/2024
1 Media contribution
Press/Media: Press / Media
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Danske turister er loyale over for Tyrkiet, og det er der en god forklaring på
29/06/2024
1 Media contribution
Press/Media: Press / Media
Prizes
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Best-paper-award AMA Summer Conference 2017 (Track: Digital Marketing, Social Media, and Entertainment Marketing)
Johnen, M. (Recipient) & Schnittka, O. (Recipient), 2017
Prize: Prizes, scholarships, distinctions
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Kampmann, Berg & Partner dissertation award
Schnittka, O. (Recipient), 2011
Prize: Prizes, scholarships, distinctions
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Best dissertation-based research paper in marketing (University Society Hamburg)
Schnittka, O. (Recipient), 2011
Prize: Prizes, scholarships, distinctions
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Best dissertation award (Department of Business Administration, University of Hamburg)
Schnittka, O. (Recipient), 2011
Prize: Prizes, scholarships, distinctions
Teaching & Supervision
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Master thesis practice: Data analyses in Marketing, Social Media, Digitalization, Sports and Events
Schnittka, O. 01/02/2023 → 31/08/2023
Course: Teaching
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Topics in Marketing, Social Media, Digitalization, Sports and Event Management
Schnittka, O. 01/02/2023 → 31/08/2023
Course: Teaching
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Topics in Marketing, Social Media, Digitalization, Sports and Event Management
Schnittka, O. 01/02/2023 → 31/08/2023
Course: Teaching
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Seminar: Empirical Analyses of Consumer Behavior
Schnittka, O. 01/09/2020 → 31/01/2023
Course: Teaching
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Topics in Marketing, Social Media, Digitalization, Sports and Event Management
Schnittka, O. 01/09/2022 → 31/01/2023
Course: Teaching