Research Output per year
Research Output per year
Fingerprint
Dive into the research topics where Oliver Schnittka is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
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Analysis of brand personality as a moderator of advertising effectiveness
Wasser, F., Schnittka, O., Greve, G., Hofmann, J. & Johnen, M., 2020, (Accepted/In press) Proceedings of the 49th Annual Conference of the European Marketing Academy.. European Marketing Academy, forthcomingResearch output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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Changing consumers’ minds at the point of sale: Price discounts vs. in-store advertising
Johnen, M. & Schnittka, O., 2020, In : Marketing Letters. 31, p. 49-71 forthcoming.Research output: Contribution to journal › Journal article › Research › peer-review
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Visitor characteristics matter: how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated
Faerber, L. S., Ahrholdt, D. C., Schnittka, O. & Rezvani, Z., 2020, In : Journal of Business Economics.Research output: Contribution to journal › Journal article › Research › peer-review
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Implementing effective customer participation for hedonic and utilitarian services
Blinda, K., Schnittka, O., Sattler, H. & Gräve, J-F., 10. Jun 2019, In : Journal of Services Marketing. 33, 3, p. 316-330Research output: Contribution to journal › Journal article › Research › peer-review
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Talent or popularity: What drives market value and brand image for human brands?
Hofmann, J., Schnittka, O., Johnen, M. & Kottemann, P., 16. May 2019, In : Journal of Business Research. forthcoming.Research output: Contribution to journal › Journal article › Research › peer-review
Activities
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Member of PhD-assessment-committee
Oliver Schnittka (Other)
2016 → 2017Activity: Other activities › Other
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Study line coordinator of the M.Sc.-program "Marketing and Innovation"
Oliver Schnittka (Other)
2016 → …Activity: Other activities › Other
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Economic impact and successful management of events: A research and education perspective
Arne Feddersen (Keynote speaker) & Oliver Schnittka (Keynote speaker)
24. Nov 2015Activity: Talks and presentations › Conference presentations
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Bielefeld University
Oliver Schnittka (Visiting researcher)
2015Activity: Visiting another research institution
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Hamburg School of Business Administration
Oliver Schnittka (Visiting researcher)
2015 → …Activity: Visiting another research institution
Projects
- 3 Finished
Press / Media
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To studerende på byens universiteter blev hædret
24/11/2020
1 Media contribution
Press/Media: Press / Media
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Esbjerg hædrer universitets-studerende: Fornem pris og en pose penge for unges forskningsindsats
23/11/2020
1 Media contribution
Press/Media: Press / Media
Prizes
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Best-paper-award AMA Summer Conference 2017 (Track: Digital Marketing, Social Media, and Entertainment Marketing)
Marius Johnen (Recipient) & Schnittka, Oliver (Recipient), 2017
Prize: Prizes, scholarships, distinctions
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Best dissertation award (Department of Business Administration, University of Hamburg)
Schnittka, Oliver (Recipient), 2011
Prize: Prizes, scholarships, distinctions
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Kampmann, Berg & Partner dissertation award
Schnittka, Oliver (Recipient), 2011
Prize: Prizes, scholarships, distinctions
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Best dissertation-based research paper in marketing (University Society Hamburg)
Schnittka, Oliver (Recipient), 2011
Prize: Prizes, scholarships, distinctions
Teaching & Supervision
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Consumer Behavior in Sports and Event Markets
Oliver Schnittka 01/02/2018 → 30/06/2018
Course: Teaching
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Consumer Behavior in Sports and Events Management
Zeinab Rezvani & Oliver Schnittka 05/02/2018 → 20/06/2018
Course: Teaching
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Event Management 2 - planning, implementation, and evaluation
Oliver Schnittka 01/09/2015 → 31/01/2018
Course: Teaching
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