Research output per year
Research output per year
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Dive into the research topics where Oliver Schnittka is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
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Advantage Client or Clerk? Evaluating the Ad Effectiveness of Non-Celebrity Endorsers
Gräve, J-F., Schnittka, O. & Haiduk, C., 2021, (Accepted/In press) In: Journal of Advertising Research. forthcoming.Research output: Contribution to journal › Journal article › Research › peer-review
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Know your enemy: How competitive advertising investments moderate advertising effectiveness in high- and low-informative media channels
Wasser, F., Schnittka, O., Greve, G., Hofmann, J. & Johnen, M., 2021, (Accepted/In press) Proceedings of the European Marketing Academy. European Marketing Academy, forthcomingResearch output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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Multimedia-Guides and Word-of-Mouth in Nostalgic Visitor Attractions: The Case for a German Wax Museum
Faerber, L. S., Schnittka, O., Ahrholdt, D. & Rezvani, Z., 5. Apr 2021, (E-pub ahead of print) In: Leisure Studies. forthcoming.Research output: Contribution to journal › Journal article › Research › peer-review
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Proud and Relieved? How Consumers’ Emotions towards an Environmental Policy Affect Perceived Policy Effectiveness and Pro-Environmental Behavior
Rezvani, Z., Sohn, S., Schnittka, O. & Jansson, J., 2021, (Accepted/In press) Proceedings of the European Marketing Academy. European Marketing Academy, forthcomingResearch output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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Talent or popularity: What drives market value and brand image for human brands?
Hofmann, J., Schnittka, O., Johnen, M. & Kottemann, P., Jan 2021, In: Journal of Business Research. 124, p. 748-758Research output: Contribution to journal › Journal article › Research › peer-review
Activities
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Member of PhD-assessment-committee
Oliver Schnittka (Other)
2016 → 2017Activity: Other activities › Other
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Study line coordinator of the M.Sc.-program "Marketing and Innovation"
Oliver Schnittka (Other)
2016 → …Activity: Other activities › Other
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Economic impact and successful management of events: A research and education perspective
Arne Feddersen (Keynote speaker) & Oliver Schnittka (Keynote speaker)
24. Nov 2015Activity: Talks and presentations › Conference presentations
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Bielefeld University
Oliver Schnittka (Visiting researcher)
2015Activity: Visiting another research institution
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Hamburg School of Business Administration
Oliver Schnittka (Visiting researcher)
2015 → …Activity: Visiting another research institution
Projects
- 3 Finished
Press / Media
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Corona har medvirket til markant forskel på mænd og kvinder
11/07/2021
1 Media contribution
Press/Media: Press / Media
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Prizes
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Best-paper-award AMA Summer Conference 2017 (Track: Digital Marketing, Social Media, and Entertainment Marketing)
Johnen, M. (Recipient) & Schnittka, Oliver (Recipient), 2017
Prize: Prizes, scholarships, distinctions
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Best dissertation award (Department of Business Administration, University of Hamburg)
Schnittka, Oliver (Recipient), 2011
Prize: Prizes, scholarships, distinctions
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Kampmann, Berg & Partner dissertation award
Schnittka, Oliver (Recipient), 2011
Prize: Prizes, scholarships, distinctions
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Best dissertation-based research paper in marketing (University Society Hamburg)
Schnittka, Oliver (Recipient), 2011
Prize: Prizes, scholarships, distinctions
Teaching & Supervision
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Consumer Behavior in Sports and Event Markets
Oliver Schnittka 01/02/2018 → 30/06/2018
Course: Teaching
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Consumer Behavior in Sports and Events Management
Zeinab Rezvani & Oliver Schnittka 05/02/2018 → 20/06/2018
Course: Teaching
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Event Management 2 - planning, implementation, and evaluation
Oliver Schnittka 01/09/2015 → 31/01/2018
Course: Teaching
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