Research output per year
Research output per year
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Dive into the research topics where Oliver Schnittka is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
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Empirical validation of a new technique (‘select-and-rank’) to measure brand preference
Karantonis, K., Schnittka, O., Farsky, M. & Sattler, H., 2025, (Accepted/In press) In: Journal of Brand Management. forthcoming.Research output: Contribution to journal › Journal article › Research › peer-review
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How Consumers' Emotions about Transport Policies Shape Their Adoption of Sustainable Transport
Rezvani, Z., Sohn, S., Schnittka, O. & Jansson, J., 2025, (Accepted/In press) In: International Journal of Sustainable Transport.Research output: Contribution to journal › Journal article › Research › peer-review
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Marketing/salg og Supply Chain Management anser hinanden som vigtige partnere
Stentoft, J. & Schnittka, O., 20. Feb 2025, 8 p.Research output: Other contribution › Net publication - Internet publication › Communication
Open AccessFile110 Downloads (Pure) -
Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective
Sohn, S., Schnittka, O. & Seegebarth, B., Mar 2024, In: International Journal of Research in Marketing. 41, 1, p. 77-92Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile99 Downloads (Pure) -
How competitive advertising influences the effectiveness of advertising spending
Wasser, F., Hofmann, J., Schnittka, O., Greve, G., Johnen, M. & Sohn, S., 2024, (Accepted/In press) In: Journal of Strategic Marketing.Research output: Contribution to journal › Journal article › Research › peer-review
Activities
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Member of PhD-assessment-committee
Schnittka, O. (Other)
2016 → 2017Activity: Other activities › Other
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Study line coordinator of the M.Sc.-program "Marketing and Innovation"
Schnittka, O. (Other)
2016 → …Activity: Other activities › Other
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Economic impact and successful management of events: A research and education perspective
Feddersen, A. (Keynote speaker) & Schnittka, O. (Keynote speaker)
24. Nov 2015Activity: Talks and presentations › Conference presentations
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Bielefeld University
Schnittka, O. (Visiting researcher)
2015Activity: Visiting another research institution
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Hamburg School of Business Administration
Schnittka, O. (Visiting researcher)
2015 → …Activity: Visiting another research institution
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TrygFonden - Digital Security Behavior
Sohn, S. (PI), Mayer, P. (Project participant), Schnittka, O. (Project participant) & Siemon, D. (Project participant)
01/04/2024 → 31/03/2027
Project: Private Foundations
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Impact and effects of social media participation in a civil crisis
Schnittka, O. (Project participant)
01/04/2021 → 31/03/2024
Project: Research
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UHH, CAU, SDU, AU collaboration initiative
Schnittka, O. (PI)
01/01/2015 → 28/02/2015
Project: Research
Press/Media
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Salg/marketing og supply chain finder melodien
31/03/2025
1 Media contribution
Press/Media: Press / Media
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Lagerstyring bliver overset i samspillet mellem salg/ marketing og supply chain
31/03/2025
1 Media contribution
Press/Media: Press / Media
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Lagerstyring bliver overset i samspillet mellem salg/marketing og supply chain
25/02/2025
1 Media contribution
Press/Media: Press / Media
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Salg/marketing og supply chain finder melodien
21/02/2025
1 Media contribution
Press/Media: Press / Media
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Rusland sender flest turister til Tyrkiet, men Norden er godt med
15/02/2025
1 Media contribution
Press/Media: Press / Media
Prizes
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Best-paper-award AMA Summer Conference 2017 (Track: Digital Marketing, Social Media, and Entertainment Marketing)
Johnen, M. (Recipient) & Schnittka, O. (Recipient), 2017
Prize: Prizes, scholarships, distinctions
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Kampmann, Berg & Partner dissertation award
Schnittka, O. (Recipient), 2011
Prize: Prizes, scholarships, distinctions
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Best dissertation-based research paper in marketing (University Society Hamburg)
Schnittka, O. (Recipient), 2011
Prize: Prizes, scholarships, distinctions
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Best dissertation award (Department of Business Administration, University of Hamburg)
Schnittka, O. (Recipient), 2011
Prize: Prizes, scholarships, distinctions
Teaching & Supervision
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Topics in Marketing, Social Media, Digitalization, Sports and Event Management
Schnittka, O. 01/02/2023 → 31/08/2023
Course: Teaching and supervision › Teaching
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Master thesis practice: Data analyses in Marketing, Social Media, Digitalization, Sports and Events
Schnittka, O. 01/02/2023 → 31/08/2023
Course: Teaching and supervision › Teaching
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Topics in Marketing, Social Media, Digitalization, Sports and Event Management
Schnittka, O. 01/02/2023 → 31/08/2023
Course: Teaching and supervision › Teaching
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Topics in Marketing, Social Media, Digitalization, Sports and Event Management
Schnittka, O. 01/09/2022 → 31/01/2023
Course: Teaching and supervision › Teaching
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Seminar: Empirical Analyses of Consumer Behavior
Schnittka, O. 01/09/2020 → 31/01/2023
Course: Teaching and supervision › Teaching