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Fingerprint Dive into the research topics where Oliver Schnittka is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Professional service firms Business & Economics
Attendance Business & Economics
Brand image Business & Economics
Customer participation Business & Economics
Market value Business & Economics
Complaints Business & Economics
Social media Business & Economics
Observer Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2019

Implementing effective customer participation for hedonic and utilitarian services

Blinda, K., Schnittka, O., Sattler, H. & Gräve, J-F., 10. Jun 2019, In : Journal of Services Marketing. 33, 3, p. 316-330 316-330.

Research output: Contribution to journalJournal articleResearchpeer-review

Customer participation
Moderating effect
Managers
Experiment
Empirical study

Talent or popularity: What drives market value and brand image for human brands?

Hofmann, J., Schnittka, O., Johnen, M. & Kottemann, P., 2019, (Accepted/In press) In : Journal of Business Research. forthcoming.

Research output: Contribution to journalJournal articleResearchpeer-review

Market value
Brand image
Empirical analysis
Soccer
Superstar

Visitor characteristics matter: How the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated

Susanne Faerber, L. S., Ahrholdt, D. & Schnittka, O., 2019, Proceedings of the 48th Annual Conference of the European Marketing Academy. European Marketing Academy, 10 p. 55

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

What influences the success of visitor attractions? A meta-analytic review of visitor satisfaction drivers

Hofmann, J., Susanne Faerber, L. S., Schnittka, O. & Ahrholdt, D., 2019, Proceedings of the 48th Annual Conference of the European Marketing Academy.. European Marketing Academy, 1 p. 628

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

When Pushing Back Is Good: The Effectiveness of Brand Responses to Social Media Complaints

Johnen, M. & Schnittka, O., 15. Sep 2019, In : Journal of the Academy of Marketing Science. 47, 5, p. 858-878

Research output: Contribution to journalJournal articleResearchpeer-review

Complaints
Social media
Observer
Moderator
Communication style

Activities 2007 2016

Member of PhD-assessment-committee

Oliver Schnittka (Other)
20162017

Activity: Other activitiesOther

Economic impact and successful management of events: A research and education perspective

Arne Feddersen (Keynote speaker), Oliver Schnittka (Keynote speaker)
24. Nov 2015

Activity: Talks and presentationsConference presentations

Bielefeld University

Oliver Schnittka (Visiting researcher)
2015

Activity: Visiting another research institution

Hamburg School of Business Administration

Oliver Schnittka (Visiting researcher)
2015 → …

Activity: Visiting another research institution

Projects 2015 2020

UHH, CAU, SDU, AU collaboration initiative

Schnittka, O.

01/01/201528/02/2015

Project: Research

Ph.d agreement from Hamburg

Schnittka, O.

01/05/201630/04/2019

Project: Research

PhD agreement Felix Wasser

Schnittka, O.

15/06/201715/06/2020

Project: Research

Prizes

Best-paper-award AMA Summer Conference 2017 (Track: Digital Marketing, Social Media, and Entertainment Marketing)

Marius Johnen (Recipient) & Oliver Schnittka (Recipient), 2017

Prize: Prizes, scholarships, distinctions

Kampmann, Berg & Partner dissertation award

Oliver Schnittka (Recipient), 2011

Prize: Prizes, scholarships, distinctions

Teaching & Supervision

Consumer Behavior in Sports and Event Markets

Oliver Schnittka

01/02/201830/06/2018

Course: Teaching and supervisionTeaching

Consumer Behavior in Sports and Events Management

Zeinab Rezvani & Oliver Schnittka

05/02/201820/06/2018

Course: Teaching and supervisionTeaching

Topics in Marketing, Innovation, Sports and Event Management

Oliver Schnittka, Arne Feddersen & Hans Stubbe Solgaard

01/09/201531/01/2018

Course: Teaching and supervisionTeaching

Buyer Behavior

Oliver Schnittka

01/09/201531/01/2018

Course: Teaching and supervisionTeaching

Brand Management

Oliver Schnittka

01/09/201331/01/2018

Course: Teaching and supervisionTeaching