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Personal profile

Research areas

Nooria Yari is a dual PhD candidate supported by department of Marketing and Management, Southern University of Denmark (SDU) and International Business at School of Business and Law, University of Agder (UiA). Her research focuses on Cross-Cultural Competence, Cultural Intelligence and global mindset within the field of International Business and Management. She received her MSc in International Management from School of Business and Law at UiA in June 2017. Shortly after that, she started working as Research Assistant at Department of Marketing & Management, and International Business & Entrepreneurship, in SDU from September 2017. She has been engaging in various research activities and teaching activities, in particular Entrepreneurship, Understanding Business, Marketing and Behaviour, and teaching Marketing to undergraduates at SDU. Yari was enrolled as PhD candidate on October 2018, with a research focused on linking various IB outcomes with both certain diversity measures and Cultural Competencies. 

Research interests

Inetrnational Business, Culture, Diversity, Team Dynamics, Cultural Competenciesm, Communication Effectveness, Quantitative reserch Methods

External positions

Cotutelle Agreement, University of Agder

Oct 2018Sep 2021

Research areas

  • Quantitative Methods
  • PLS-SEM
  • R
  • SPSS

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