Research information

Niklas Woermann is Head of Studies and Associate Professor at the Department of Marketing and Management at SDU Odense. He holds a PhD in sociology from the University of St. Gallen and Master degrees in marketing and sociology. He was appointed Visiting Associate Professor of Sociology at the University of Chicago in 2018 and Mercator Fellow at the University of Siegen in 2021.

Niklas’ research focuses how technology shapes consumer experience, services, and interactions. Multidisciplinary in his education, research and outlook, Niklas has published his work in outlets such as the Journal of Consumer Research, Marketing Theory and American Behavioural Scientist, as well as key publishers in sociology.

Niklas is passionate about nurturing the next generation of thinkers, builders and leaders in marketing. He has taught courses at universities in five countries and is Head of Studies of the Master programs at SDU Business School. He has worked for clients such as Mercedes-Benz, Bionade or Nivea and collaborated several strategic marketing consultancies such as The Cultural Strategy Group. 

Niklas served on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing Management and Marketing Theory and as book review editor for Consumption, Markets and Culture. He has won an Outstanding Reviewer Award at JCR, has been comissioned peer reviewes by the European Research Council (ERC) and frequently reviews for leading outlets in both marketing and sociology. Niklas received numerous recognitions such as the Sidney J. Levy Award and a scholarship by the Swiss National Research Foundation. He has co-authored research funding applications awarded in excess of 1,5 Mio Euro total.