Majbritt Rostgaard Evald

Master in Political Science, PhD in Intrapreneurship and Organization

  • Universitetsparken 1

    6000 Kolding

    Denmark

20012020

Research output per year

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Personal profile

Research areas

My research focuses on how firms, together with their external partners, discover and/or create new opportunities, and evaluate and organize these based on various governance modes (corporate venturing, corporate incubators, corporate spin-offs, corporate innovation contests or various forms of collaborations with external partners, such as Public Private Innovation). Thus, I look inside as well as outside the boundaries of focal firms, investigating how intra- and inter-organizational processes and activities emerge, or are organized for the benefit of the firms and their external partners. 

In my research into intra- and inter-organizational processes and activities, I combine corporate entrepreneurship theory with the open innovation concept; supporting knowledge of how to leverage internal as well as external sources of ideas. Lately, I have also supplemented these theories with literature on collaborative entrepreneurship (e.g. public entrepreneurship and Public-Privat Innovation), as these literature streams enhance insight into how firms can benefit from opening their innovation processes during collaboration with multiple external partners to create, evaluate and organize opportunities. 

My current research activities explore inter-organizational activities taking place across the private and public sectors. This is a new trend, particularly among existing firms interested in welfare solutions. Inter-organizational research in the form of Public-Private innovation collaboration is also an emerging research field, which is dominated by a public organization perspective (Bryson et al., 2015). Public-Private Innovation still needs further development by also incorporating a business perspective (Evald, 2014), which is where my contributions are made. 

Focusing on the value and outcome that private firms can gain by participating in Public-Private Innovation collaborations with public organizations will strengthen our knowledge of how solutions for the public sector can create value, and will further qualify our knowledge of how these solutions are being implemented and commercialized by private players after a joint development process has ended between public and private players. 

To advance knowledge of Public-Private Innovation I have been primary investigator and participator of several large research projects with multiple municipalities, firms, Danish clusters and cross-disciplinary research partners. Besides having a strong focus on conducting applied and empirical based qualitative research in close collaboration with partners from the private and public context, I am committed to co-create societal relevance: I disseminate research through various channels such as Danish national platforms, digital medias, newspaper and magazine chronicles, public-private innovation workshops, besides international peer-reviewed journals, books, book chapters etc.

Research interests

Public-Private Innovation/Partnerships/Collaboration/Co-creation; Cross-sector Collaboration; Public Entrepreneurship; Intra-organisational Processes/Innovation; Inter-organizational Innovation/Processes; Intrapreneurship; Open Innovation 

Research information

Current projects 

1. ‘Commercialization of Public-Private Innovation Solutions’ (Danish: Syddansk OPI-pulje 2019-2021)

Financed by: The European Regional Development Fund (ERDF)

The purpose of the project ’Commercialization of PPI-solutions’ is to support firms in getting their prototypes ready for the market. In other words; ‘getting proof of concept’, which is turning an early prototype into a working prototype to demonstrate that it works and evaluating its feasibility. However, the road from concept to market is fraught with obstacles, and many businesses fail to pass beyond the development stage into the commercialization stage. This is also why this transformation process is often called the ’Valley of Death’. By supporting the firms economically (through EU regional funds) it is expected that the project will contribute positively to growth in employment, sales and export opportunities for the firms. Besides financial support, it is also anticipated that firms’ solutions will be validated through the Public-Private Innovations, as the partners will jointly test, develop and adjust the solutions. Funding is only provided when private firms collaborate with public parties to test and develop their prototypes. By connecting private firms to public organizations, firms improve their chances of adjusting their solutions in accordance with valuable public domain knowledge and feedback.

Link: https://www.welfaretech.dk/projekter/syddansk-opi-pulje-2019-2021 

2. The Public-Private Innovation Nordic Research Network 

Financed by: The Joint Committee for Nordic research councils in the Humanities and Social Sciences (NOS-HS) 

The objective with the Public-Private Innovation Nordic Research Network is to explore and advance the research field of PPI and provide knowledge and guidelines on how PPI can create value for public and private parties. Knowledge is needed on how solutions are jointly developed, how challenges are overcome, and opportunities created to enhance our understanding of how solutions are applied and diffused to the public market and to leverage and scale the opportunities. The Nordic countries takes a unique lead position in PPI as the countries have invested in various PPI-activities and created valued from these. Since throughout Europe there is increased emphasis on PPI as an essential driver for solving ‘Grand Challenges’ presented by United Nations sustainable Development Goals (SDG’s), we have a unique position to enhance research novelty. Joint network activities take place at three interrelated workshops. Purpose is to explore, enhance and elaborate across scattered PPI research conducted in Finland, Norway and Denmark and across various literature streams.

Link: https://www.aka.fi/en/nos-hs/funded-projects/nos-hs-workshops/ 

3. Cancer: Activating Technology for Connected Health – ‘Catch’: a MARIE SKŁODOWSKA-CURIE ACTIONS - European Industrial Doctorate (ITN) 

Financed by: H2020 Marie Curie (ITN) 

CATCH – offers 8 PhD positions in different institutions to research on connected health for patients with cancer. Advances in cancer diagnosis and treatment have been ground-breaking, and we are now considering some cancers as chronic disease rather than fatal illness. This moves the point of focus in the fight against cancer from sustaining life towards maximizing functional capacity and Quality Of Life (QOL). Technology advances such as gamification based on biofeedback, and neuromuscular electrical stimulation, can help support QOL, but challenges also exist. In particular we need to understand specific challenges and patient journeys associated with cancer care and how we can help patients to leverage psychological tools to better engage in their own care. We then need to optimize technological tools to meet patients’ rehabilitation needs, and finally, to understand how to bring resultant solutions to market where they can have maximal impact on quality of care. This can only be done by a multidisciplinary programme of research involving close collaboration between researchers in academic, clinical and industry settings. As such, CATCH is a deep collaboration across academic, business and clinical sectors. Link: https://www.catchitn.eu/about

Research areas

  • Entrepreneurship
  • Innovation Strategies
  • Innovation Management
  • Organizational Theory

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Research Output

  • How to define, identify, and measure societal value

    Lindgreen, A., Di Benedetto, C. A., Clarke, A. H., Evald, M. R., Bjørn-Andersen, N. & Lambert, D. M., 11. Jun 2020, In : Industrial Marketing Management.

    Research output: Contribution to journalEditorialResearchpeer-review

  • Business2Public interaction for commercialisation in innovation projects: 14 Public-Private healthcare innovation projects

    Clarke, A. H. & Evald, M. R., 12. Jan 2019, p. 1-26. 26 p.

    Research output: Contribution to conference without publisher/journalPaperResearch

    Der skal mere indhold i erhvervsfremme

    Ingstrup, M. B., Evald, M. R. & Korsgaard, S., 11. Jan 2019, In : Boersen. p. 2

    Research output: Contribution to journalContribution to newspaper - Comment/debateCommunication

    Facilitating design thinking- from a method approach to a co-facilitation

    Starostka, J., Evald, M. R. & Clarke, A. H., 16. Jun 2019.

    Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

    Activities

    NOS-HS Workshop 1

    Ann Højbjerg Clarke (Participant), & Majbritt Rostgaard Evald (Participant)

    16. Jan 202018. Jan 2020

    Activity: Attending an eventOrganisation or participation in workshops, courses or seminars

    CATCH Summer School

    Kristin B. Munksgaard (Organizer), , Ann Højbjerg Clarke (Participant), , Majbritt Rostgaard Evald (Participant), & Lone F. Toftild (Participant)

    13. Aug 201916. Aug 2019

    Activity: Attending an eventOrganisation or participation in workshops, courses or seminars

    Forskningens Døgn: Debat om Kolding kommunes design vision og strategi

    Majbritt Rostgaard Evald (Panel member)

    25. Apr 2019

    Activity: Talks and presentationsTalks and presentations in private or public companies

    OPI Living Design Lab: Vejen til Vækst og Velfærd

    Majbritt Rostgaard Evald (Lecturer), & Rebekka Daugaard Buhl (Lecturer)

    1. Apr 2019

    Activity: Talks and presentationsTalks and presentations in private or public companies

    OPI - Vejen til Fælles Gevinst

    Majbritt Rostgaard Evald (Speaker)

    29. Mar 2019

    Activity: Talks and presentationsTalks and presentations in private or public companies

    Projects

    Teaching & Supervision