Martin Hannibal

  • Campusvej 55

    5230 Odense M

    Denmark

20072019
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Research Output 2007 2019

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Book chapter
2018

A CULTure of entrepreneurship education

Farny, S., Frederiksen, S. H., Hannibal, M. & Jones, S., 10. Apr 2018, Institutionalization of Entrepreneurship Research. Fayolle, A., Landstrom, H., Gartner, W. B. & Berglund, K. (eds.). 1. ed. Routledge

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Digital entrepreneurship: A longitudinal case study in a traditional firm

Hannibal, M. & Rasmussen, E. S., 6. Apr 2018, Entrepreneurship, Collaboration, and Innovation in the Modern Business Era. Khosrow-Pour, M. (ed.). IGI global, p. 1-21 21 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Longitudinal case study
Business model
Entrepreneurship
Marketing
Mobile commerce
2017

Digital entrepreneurship in a traditional production firm: A longitudinal case study

Hannibal, M. & Rasmussen, E. S., 2017, Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications. Khosrow-Pour, M. (ed.). IGI global, p. 649-668

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Entrepreneurship
Longitudinal case study
Business model
Marketing
Mobile commerce

The intended image of a place brand: A Danish case study

Hannibal, M. & Rasmussen, E. S., 2017, Advertising and Branding: Concepts, Methodologies, Tools, and Applications. IGI global, p. 932-951

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Municipalities
Branding
Family-friendly
Newcomers
Entrepreneurs
2016

The Intended Image of a Place Brand: A Danish Case Study

Hannibal, M. & Rasmussen, E. S., 2016, Global Place Branding Campaigns across Cities, Regions, and Nations. Bayraktar, A. & Uslay, C. (eds.). IGI global, p. 74-93 (Advances in Hospitality, Tourism, and the Service Industry).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Municipalities
Entrepreneurial activity
Tourism
Family-friendly
Business environment
2014

Organisering og ledelse af multipartnerprojekter: En undersøgelse blandt rådgivende ingeniører

Aagaard, A., Eskerod, P., Hannibal, M., Madsen, J. K., Madsen, T. K., Petersen, B. & Rosenbaum, S. M., 2014, Vækst & Forretningsudvikling: Håndbogen. Søndergaard, N. & Ahrengot, N. (eds.). København: Børsens Forlag, Vol. 5.. p. 329-340

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

2011

Sub-suppliers in the life science industry: the case of two Danish university spin-offs

Rasmussen, E. S., Knudsen, M. H., Lydiksen, R. & Servais, P., 2011, International Entrepreneurship in the Life Sciences . Jones, M., Wheeler, C. & Dimitratos, P. (eds.). Cheltenham: Edward Elgar Publishing, p. 159-174 15 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

2010

Netværksetableringens betydning for SMV'eres innovationsevne: Eksemplificeret ved m-commercesektoren

Jørgensen, F., Ulhøi, J. P., Knudsen, M. H. & Rasmussen, E. S., 2010, Børsen Ledelseshåndbøger: Innovations- og forandringsledelse. Ulhøi, J. P. (ed.). København: Børsen Forum A/S, p. 1-18 18 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication