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Research Output 2006 2020

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Encyclopedia chapter
Encyclopedia chapter

Marketing Research using Multimedia Technologies

Meissner, M., Scholz, S. W. & Wagner, R., 2008, Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global, p. 880-886

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Multimedia for Direct Marketing

Wagner, R. & Meissner, M., 2008, Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global, p. 978-985

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review