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Research Output 2006 2020

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Book chapter
2019

With a little help from my customers: The influence of customer empowerment on consumers’ perceptions of well-established brands

Meißner, M., Haurand, M. D. & Stummer, C., Apr 2019, Managing Innovation: Understanding and Motivating Crowds. Brem, A., Tidd, J. & Daim, T. (eds.). London: World Scientific, p. 367-394 (Series on Technology Management, Vol. 32).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Empowerment
Consumer perceptions
Labeling
Product innovation
Behavioral intention
2015

Towards Attentive In-Store Recommender Systems: Detecting Exploratory vs. Goal-oriented Decisions

Pfeiffer, J., Pfeiffer, T. & Meißner, M., 2015, Reshaping Society through Analytics, Collaboration, and Decision Support. Iyer, L. & Power, D. (eds.). Springer VS, (Annals of Information Systems, Vol. 18).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review