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Research Output 2006 2020

2020

Eye-Tracking-Based Classification of Information Search Behavior using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

Pfeiffer, J., Pfeiffer, T., Meißner, M. & Weiss, E., 2020, (Accepted/In press) In : Information Systems Research.

Research output: Contribution to journalJournal articleResearchpeer-review

2019

Acceptance of Imagined Versus Experienced Virtual Reality Shopping Environments: Insights from Two Experiments

Peukert, C., Pfeiffer, J., Meißner, M., Pfeiffer, T. & Weinhardt, C., 2019, Proceedings of the 27th European Conference on Information Systems (ECIS). ScholarSpace / AIS Electronic Library (AISeL), 16 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
Experiment
Shopping
Acceptance
Virtual reality
Intention to use

Combining Virtual Reality and Mobile Eye Tracking to Provide a Naturalistic Experimental Environment for Shopper Research

Meißner, M., Pfeiffer, J., Pfeiffer, T. & Oppewal, H., Jul 2019, In : Journal of Business Research. 100, p. 445-458

Research output: Contribution to journalJournal articleResearchpeer-review

Virtual reality
Methodology
Virtual environments
Natural environment
Shopping

Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

Peukert, C., Pfeiffer, J., Meißner, M., Pfeiffer, T. & Weinhardt, C., 4. Aug 2019, In : Journal of Management Information Systems. 36, 3, p. 755-788

Research output: Contribution to journalJournal articleResearchpeer-review

Virtual reality
Byproducts
Display devices
Shopping
Industry

Surprising Adaptivity to Choice Complexity in Multi-Attribute Repeated Choice Tasks of Varying Size

Meißner, M., Oppewal, H. & Huber, J., 2019, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalJournal articleResearchpeer-review

Adaptivity
Decision maker
Information search
Eye movements
Persistence

The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues

Meißner, M. & Oll, J., 1. Apr 2019, In : Organizational Research Methods. 22, 2, p. 590-617

Research output: Contribution to journalJournal articleResearchpeer-review

Taxonomies
Personnel
Taxonomy
Organizational research
Methodology

With a little help from my customers: The influence of customer empowerment on consumers’ perceptions of well-established brands

Meißner, M., Haurand, M. D. & Stummer, C., Apr 2019, Managing Innovation: Understanding and Motivating Crowds. Brem, A., Tidd, J. & Daim, T. (eds.). London: World Scientific, p. 367-394 (Series on Technology Management, Vol. 32).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Empowerment
Consumer perceptions
Labeling
Product innovation
Behavioral intention
2018
147 Downloads (Pure)

A User’s Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement

Steiner, M. & Meißner, M., 2018, In : Marketing ZFP - Journal of Research and Management . 40, 2, p. 3-25

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
Conjoint analysis
Preference measurement
Guidance
Simulation
Consumer preferences

Towards Designing Virtual Reality Shopping Environments

Peukert, C., Brossok, F., Pfeiffer, J., Meißner, M. & Weinhardt, C., 2018, Proceedings of the 13th International Conference on Design Science Research in Information Systems and Technology (DESRIST). Chatterjee, S. (ed.). Chennai, India, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
Virtual reality
Experiments
2017

Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions: An Experiment in a Virtual Supermarket

Pfeiffer, J., Pfeiffer, T., Greif-Winzrieth, A., Meißner, M., Renner, P. & Weinhardt, C., 2017, Augmented Cognition: Neurocognition and Machine Learning. AC 2017. Springer, p. 219-235 (Lecture Notes in Computer Science, Vol. 10284).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

A mechanism for aggregating association network data: An application to brand concept maps

Böger, D., Kottemann, P., Meißner, M. & Decker, R., 2017, In : Journal of Business Research. 79, p. 90-106

Research output: Contribution to journalJournal articleResearchpeer-review

How Many Options? Behavioral Responses to Two versus Five Alternatives per Choice

Meißner, M., Oppewal, H. & Huber, J., 2017, Proceedings of the Sawtooth Software Conference: September 2016. Sawtooth Software, p. 19-36

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
46 Downloads (Pure)

With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands

Meißner, M., Haurand, M. & Stummer, C., 2017, In : International Journal of Innovation Management. 21, 6, 28 p., 1750048.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
2016

Eye-Tracking Reveals a Process of Conjoint Choice that is Quick, Efficient and Largely Free from Contextual Biases

Meißner, M., Musalem, A. & Huber, J., 2016, In : Journal of Marketing Research. 53, 1, p. 1-17

Research output: Contribution to journalJournal articleResearchpeer-review

2015

Does Empowering Consumers Backfire in the Context of Technology Brands like Nokia?

Meißner, M., Haurand, M. & Stummer, C., 2015, Collaboration in Research: Proceeding of the 44th Annual European Marketing Academy Conference.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Marketing: Eine entscheidungsorientierte Einführung

Decker, R., Kroll, F., Meissner, M. & Wagner, R., 2015, Berlin Heidelberg: Springer. 278 p.

Research output: Book/anthology/thesis/reportBookEducationpeer-review

The Benefits of Computer-Based Brand Concept Mapping

Meißner, M., Kottemann, P., Decker, R. & Scholz, S. W., 2015, In : Schmalenbach Business Review. 67, 4, p. 430-453

Research output: Contribution to journalJournal articleResearchpeer-review

Towards Attentive In-Store Recommender Systems: Detecting Exploratory vs. Goal-oriented Decisions

Pfeiffer, J., Pfeiffer, T. & Meißner, M., 2015, Reshaping Society through Analytics, Collaboration, and Decision Support. Iyer, L. & Power, D. (eds.). Springer VS, (Annals of Information Systems, Vol. 18).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2014

Classification of Goal-Directed Search and Exploratory Search using Mobile Eye Tracking

Pfeiffer, J., Meißner, M., Prosiegel, J. & Pfeiffer, T., 2014, In : Proceedings of the International Conference on Information Systems.

Research output: Contribution to journalConference articleResearchpeer-review

Evidence for Adaptive Information Processing in Decision Sequences

Meißner, M., Huber, J. & Oppewal, H., 2014, Agents of Change: Proceedings of the Annual ANZMAC Conference, 2014. Rundle-Thiele, S., Kubacki, K. & Arli, D. (eds.). ANZMAC, p. 255-259 (ANZMAC).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Identifying Goal-oriented and Explorative Information Search Patterns

Pfeiffer, J., Meißner, M., Prosiegel, J. & Pfeiffer, T., 2014, Proceedings of the Gmunden Retreat on NeuroIS 2014. Davis, F., Riedl, R., Vom Brocke, J., Léger, P-M. & Randolph, A. (eds.). Universität Bielefeld, p. 23–25 (Proceedings of the Gmunden Retreat on NeuroIS 2014).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

On the influence of context-based complexity on information search patterns: An individual perspective

Pfeiffer, J., Meißner, M., Brandstätter, E., Riedl, R., Decker, R. & Rothlauf, F., 2014, In : Journal of Neuroscience, Psychology and Economics. 7, 2, p. 103-124

Research output: Contribution to journalJournal articleResearchpeer-review

Mobile Recommendation Agents Making Online Use of Visual Attention Information at the Point of Sale

Pfeiffer, T., Pfeiffer, J. & Meissner, M., 2013, Proceedings of the Gmunden Retreat on NeuroIS 2013. Davis, F., Riedl, R., B., J. V., Lèger, P-M. & Randolph, A. (eds.). p. 3

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels

Meissner, M., Heinzle, S. L. & Decker, R., 2013, In : Journal of Consumer Behaviour. 12, 3, p. 223-231

Research output: Contribution to journalJournal articleResearchpeer-review

Linguistics
2012

Measuring Brand Concept Maps in Computer-Aided Interviews

Meißner, M., Kottemann, P. & Decker, R., 2012, In : ANZMAC 2012 Conference Proceedings. 6 p.

Research output: Contribution to journalConference articleResearchpeer-review

2011

An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement

Meissner, M., Decker, R. & Scholz, S. W., 2011, In : Journal of Multi-Criteria Decision Analysis. 17, 5-6, p. 167-177

Research output: Contribution to journalJournal articleResearchpeer-review

Pairwise comparisons
Preference measurement
Analytic hierarchy process
Monte Carlo simulation

Ein empirischer Validitätsvergleich der ACA, des ASE und des PCPM

Meissner, M., Decker, R. & Adam, N., 2011, In : Zeitschrift für Betriebswirtschaft. 81, 4, p. 423-466

Research output: Contribution to journalJournal articleResearchpeer-review

Pairwise comparisons
Preference measurement
Conjoint analysis
Predictive validity
Leisure

Präferenzmessung für komplexe Produkte und Dienstleistungen

Translated title of the contribution: Preference measurement for complex products and servicesMeissner, M., 2011

Research output: Book/anthology/thesis/reportPh.D. thesisResearch

2010

Ein empirischer Vergleich der Prozessaufzeichnungsmethoden Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse

Meissner, M., Decker, R. & Pfeiffer, J., 2010, In : Marketing ZFP - Journal of Research and Management . 32, 3, p. 133-143

Research output: Contribution to journalJournal articleResearchpeer-review

Preference measurement
Cognitive processes
Empirical study
Process tracing
Choice-based conjoint analysis

Eye-tracking Information Processing in Choice-based Conjoint Analysis

Meißner, M. & Decker, R., 2010, In : International Journal of Market Research. 52, 5, p. 593-612

Research output: Contribution to journalJournal articleResearchpeer-review

Consumer decision
Process tracing
Choice-based conjoint analysis
Information processing
Market research

Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons

Scholz, S. W., Meißner, M. & Decker, R., 2010, In : Journal of Marketing Research. 47, 4, p. 685-698

Research output: Contribution to journalJournal articleResearchpeer-review

Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis

Meissner, M., Decker, R. & Scholz, S. W., 2010, In : Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California, TBA. p. 151-170

Research output: Contribution to journalConference articleResearchpeer-review

2009

An Empirical Comparison of CBC and AHP for Measuring Consumer Preferences

Meissner, M. & Decker, R., 2009, In : Proceedings of the ISAHP 2009 Conference, University of Pittsburgh (USA).

Research output: Contribution to journalConference articleResearchpeer-review

2008

AHP versus ACA – An Empirical Comparison

Meissner, M., Scholz, S. W. & Decker, R., 2008, In : Preisach, C., H. Burkhardt, L. Schmidt-Thieme and R. Decker (Eds.): Data Analysis, Machine Learning, and Applications, Berlin et al.: Springer. p. 447-454

Research output: Contribution to journalConference articleResearchpeer-review

Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices

Decker, R., Meissner, M. & Scholz, S. W., 2008, In : Kalcsics, J. and S. Nickel (Eds.): Operations Research Proceedings 2007, Berlin et al.: Springer. p. 277-282

Research output: Contribution to journalConference articleResearchpeer-review

Marketing Research using Multimedia Technologies

Meissner, M., Scholz, S. W. & Wagner, R., 2008, Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global, p. 880-886

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Multimedia for Direct Marketing

Wagner, R. & Meissner, M., 2008, Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global, p. 978-985

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review