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Personal profile

External positions

Adjunct Senior Lecturer, Department of Marketing, Monash University

Sep 2013 → …

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2006 2020

Eye-Tracking-Based Classification of Information Search Behavior using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

Pfeiffer, J., Pfeiffer, T., Meißner, M. & Weiss, E., 2020, (Accepted/In press) In : Information Systems Research.

Research output: Contribution to journalJournal articleResearchpeer-review

Eye-Tracking Reveals a Process of Conjoint Choice that is Quick, Efficient and Largely Free from Contextual Biases

Meißner, M., Musalem, A. & Huber, J., 2016, In : Journal of Marketing Research. 53, 1, p. 1-17

Research output: Contribution to journalJournal articleResearchpeer-review

Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons

Scholz, S. W., Meißner, M. & Decker, R., 2010, In : Journal of Marketing Research. 47, 4, p. 685-698

Research output: Contribution to journalJournal articleResearchpeer-review

Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

Peukert, C., Pfeiffer, J., Meißner, M., Pfeiffer, T. & Weinhardt, C., 4. Aug 2019, In : Journal of Management Information Systems. 36, 3, p. 755-788

Research output: Contribution to journalJournal articleResearchpeer-review

Virtual reality
Byproducts
Display devices
Shopping
Industry

The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues

Meißner, M. & Oll, J., 1. Apr 2019, In : Organizational Research Methods. 22, 2, p. 590-617

Research output: Contribution to journalJournal articleResearchpeer-review

Taxonomies
Personnel
Taxonomy
Organizational research
Methodology

Activities 2010 2019

PhD course preference measurement methods: Measuring Preferences using Conjoint Analytic Methods and Advanced Compositional Approaches

Martin Meißner (Guest lecturer)
19. Sep 2019

Activity: Talks and presentationsGuest lectures, external teaching and course activities at other universities

ECIS 2019 workshop (Event)

Martin Meißner (Chairman)
11. Jun 2019

Activity: MembershipMembership of commitees, commissions, boards, councils, associations, organisations, or similar

11th Triennial Invitational Choice Symposium

Martin Meißner (Participant)
29. May 20191. Jun 2019

Activity: Attending an eventConference organisation or participation

Supervision of PhD thesis

Martin Meißner (Examiner)
Aug 2018

Activity: ExaminationExternal examination

Review of Managerial Science (Journal)

Martin Meißner (Peer reviewer)
Mar 2019

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

Press / Media

Eye-Tracking Methodology in Organizational Research

Martin Meißner

11/01/2018

1 Media contribution

Press/Media: Press / Media

PhD course on TVsyd (Danish Television)

Martin Meißner

22/09/2015

1 item of Media coverage

Press/Media: Press / Media

Ideas for Leaders

Martin Meißner

09/09/2014

1 item of Media coverage

Press/Media: Press / Media

Prizes

Best Reviewer Award - ANZMAC 2015

Martin Meißner (Recipient), 2. Dec 2015

Prize: Prizes, scholarships, distinctions

File
Marketing

Finalist of DMV (Deutscher Marketing Verband)’s dissertation award

Martin Meißner (Recipient), 2012

Prize: Prizes, scholarships, distinctions

Dissertation award – Westfälisch-Lippische Universitätsgesellschaft

Martin Meißner (Recipient), 2012

Prize: Prizes, scholarships, distinctions

Teaching & Supervision

Innovation Management

Martin Meißner

01/04/201931/07/2019

Course: Teaching and supervisionTeaching

Digitalization of Business and Marketing

Martin Meißner

01/05/2019 → …

Course: Teaching and supervisionTeaching

Quantitative Market Research Methods

Martin Meißner

01/02/201430/06/2018

Course: Teaching and supervisionTeaching

Business to Business Marketing

Martin Meißner

01/02/201531/01/2018

Course: Teaching and supervisionTeaching

PhD course: Eye tracking in Desktop, Natural and Virtual Environments at Monash University

Martin Meißner

01/02/201806/02/2018

Course: Teaching and supervisionTeaching