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Personal profile

External positions

Adjunct Senior Lecturer, Department of Marketing, Monash University

Sep 2013 → …

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Preference measurement Business & Economics
Pairwise comparisons Business & Economics
Conjoint analysis Business & Economics
Choice-based conjoint analysis Business & Economics
Process tracing Business & Economics
Methodology Business & Economics
Consumer decision Business & Economics
Information processing Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Selected Research Output 2006 2019

Eye-Tracking Reveals a Process of Conjoint Choice that is Quick, Efficient and Largely Free from Contextual Biases

Meißner, M., Musalem, A. & Huber, J., 2016, In : Journal of Marketing Research. 53, 1, p. 1-17

Research output: Contribution to journalJournal articleResearchpeer-review

Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons

Scholz, S. W., Meißner, M. & Decker, R., 2010, In : Journal of Marketing Research. 47, 4, p. 685-698

Research output: Contribution to journalJournal articleResearchpeer-review

The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues

Meißner, M. & Oll, J., 2019, In : Organizational Research Methods. 22, 2, p. 590-617

Research output: Contribution to journalJournal articleResearchpeer-review

Taxonomies
Personnel
Methodology
Organizational research
Taxonomy

Classification of Goal-Directed Search and Exploratory Search using Mobile Eye Tracking

Pfeiffer, J., Meißner, M., Prosiegel, J. & Pfeiffer, T., 2014, In : Proceedings of the International Conference on Information Systems.

Research output: Contribution to journalConference articleResearchpeer-review

Combining Virtual Reality and Mobile Eye Tracking to Provide a Naturalistic Experimental Environment for Shopper Research

Meißner, M., Pfeiffer, J., Pfeiffer, T. & Oppewal, H., 2019, In : Journal of Business Research.

Research output: Contribution to journalJournal articleResearchpeer-review

Virtual reality
Methodology
Virtual environments
Natural environment
Shopping

Surprising Adaptivity to Choice Complexity in Multi-Attribute Repeated Choice Tasks of Varying Size

Meißner, M., Oppewal, H. & Huber, J., 2019, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalJournal articleResearchpeer-review

Adaptivity
Decision maker
Information search
Eye movements
Choice sets

A mechanism for aggregating association network data: An application to brand concept maps

Böger, D., Kottemann, P., Meißner, M. & Decker, R., 2017, In : Journal of Business Research. 79, p. 90-106

Research output: Contribution to journalJournal articleResearchpeer-review

Selected Activities 2010 2019

PhD course preference measurement methods: Measuring Preferences using Conjoint Analytic Methods and Advanced Compositional Approaches

Martin Meißner (Guest lecturer)
19 Sep 2019

Activity: Talks and presentationsGuest lectures, external teaching and course activities at other universities

ECIS 2019 workshop (Event)

Martin Meißner (Chairman)
11 Jun 2019

Activity: MembershipMembership of commitees, commissions, boards, councils, associations, organisations, or similar

11th Triennial Invitational Choice Symposium

Martin Meißner (Participant)
29 May 20191 Jun 2019

Activity: Attending an eventConference organisation or participation

Supervision of PhD thesis

Martin Meißner (Examiner)
Aug 2018

Activity: ExaminationExternal examination

Press / Media

Eye-Tracking Methodology in Organizational Research

Martin Meißner

11/01/2018

1 media contribution

Press/Media: Press / Media

PhD course on TVsyd (Danish Television)

Martin Meißner

22/09/2015

1 item of media coverage

Press/Media: Press / Media

Ideas for Leaders

Martin Meißner

09/09/2014

1 item of media coverage

Press/Media: Press / Media

Prizes

Best Reviewer Award - ANZMAC 2015

Martin Meißner (Recipient), 2 Dec 2015

Prize: Prizes, scholarships, distinctions

File
Marketing

Selected teaching and supervision

Quantitative Market Research Methods

Martin Meißner

01/02/201430/06/2018

Teaching and supervision: Teaching

Business Research Methods

Martin Meißner

01/09/201331/01/2018

Teaching and supervision: Teaching

Business to Business Marketing

Martin Meißner

01/02/201531/01/2018

Teaching and supervision: Teaching

Event Management 1: Theories and Methods

Martin Meißner

01/02/201530/06/2018

Teaching and supervision: Teaching

Hot topics i oplevelsesøkonomi

Chris Horbel & Martin Meißner

01/09/201631/01/2018

Teaching and supervision: Teaching