Matthias Bode

20072019
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Personal profile

Research areas

My research interests include sonic branding, soundscapes, history of marketing, performative theories and socio-cultural branding

Curriculum

EducationUniversity of Hannover, Ph.D. in marketing: Dr. rer pol., 2003 (Summa Cum Laude)University of Hannover, MS, Business Administration, 1991 (Magna Cum Laude)Technical University of Braunschweig, BS, Economics 1987Dissertation TitleThe Analysis of Music in Advertising in an Interpretive PerspectiveAcademic PositionsAssociate ProfessorSyddansk Universitet, Institut for Marketing & Management, 2010Assistant ProfessorSyddansk Universitet, Institut for Marketing & Management, 2008-2009 (visting lecturer 2007)Graduate courses taught: Advanced Consumer Research: consumer culture & modernity (Spring 2007), Marketing & Culture (Fall 2007, 2008), Brand Management (Fall 2007, 2008), Behaviour & Markets for engineers (Spring 2009)Undergraduate courses taught: Consumer Behavior Theory (Spring 2007, 2009, 2009)Graduate course at Bauhaus University, Weimar: Consumer Culture Theory (Spring 2008)Workshop on robots & sounds, Det fynske Kunstakademi Odense (Spring 2009)Lecturer University of Oldenburg, Graduate Course “Music and advertising”, 2006University of Hannover, Department of Marketing I: Market and Consumption, 2005, 2004, 2003, 2000, 1995-1997 Graduate courses taught: Marketing principles, Marketing communciations, distribution, Marketing history, Undergraduate courses taught: Marketing principles, communication, consumer behaviorVisiting ProfessorUniversity of Illinois at Urbana-Champaign, Department of Advertising, 2002Master’s Seminars taught: Music in Advertising; Advertising and Environmental CommunicationProject Researcher ”Academic culture of researchers in management sciences”Bertelsmann Foundation / IFSAM (International Federation of Scholarly Associations of Management), 2005-2006”SusHouse – a European multidisciplinary research project on Sustainable Household”European Union, 1998-2000, http://www.sushouse.tudelft.nl Research AssistantDepartment of Marketing, University of Hannover, 1992-1997

Research areas

  • Consumer Culture
  • Branding
  • Marketing
  • Sound communication

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2007 2019

81 Downloads (Pure)

A novel PDGFRB sequence variant in a family with a mild form of primary familial brain calcification: A case report and a review of the literature

Mathorne, S. W., Sørensen, K., Fagerberg, C., Bode, M. & Hertz, J. M., 12. Apr 2019, In : BMC Neurology. 19, 6 p., 60.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
Platelet-Derived Growth Factor beta Receptor
Mutation
Proto-Oncogene Proteins c-sis
Exome
Amino Acids

Stiff person syndrome er fortsat en vanskelig og overset diagnose

Translated title of the contribution: Stiff person syndrome: still a difficult and overlooked diagnosisNissen, M. S., Forsberg, J., Bode, M. & Blaabjerg, M., 2. Sep 2019, In : Ugeskrift for Laeger. 181, V03190166.

Research output: Contribution to journalJournal articleResearchpeer-review

Stiff-Person Syndrome
Glutamate Decarboxylase
Nervous System Diseases

Brand Doings in a Performative Perspective: An Analysis of Conceptual Brand Discourses

Bode, M. & Kjeldgaard, D., 2017, Contemporary Consumer Culture Theory. Sherry, J. F. & Fischer, E. M. (eds.). Routledge, p. 251-282 (Routledge Studies in Marketing; No. 3).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

140 Downloads (Pure)

Broadening the brandfest: Play and ludic agency

Kjeldgaard, D. & Bode, M., 2017, In : European Journal of Marketing. 51, 1, p. 23-43

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File

Marketing and consumer research: An uneasy relationship

Bode, M. & Askegaard, S., 2017, Routledge Handbook on Consumption. Keller, M., Halkier, B., Wilska, T-A. & Truninger, M. (eds.). London and New York: Routledge, p. 61-71 (Routledge International Handbooks).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Activities 2007 2015

Seminar Series: Topics in the Aesthetics of Music and Sound

Matthias Bode (Speaker)
17. Sep 2015

Activity: Talks and presentationsConference presentations

Akademiet for Talentfulde Unge

Matthias Bode (Speaker)
6. May 2015

Activity: Talks and presentationsConference presentations

39thAnnual Macromarketing Conference

Matthias Bode (Participant)
2. Jul 2014

Activity: Attending an eventConference organisation or participation

DASTS Conference

Matthias Bode (Participant)
12. Jun 2014

Activity: Attending an eventConference organisation or participation

Sounds a Lot like Research.: A Collaborative Art-Based Research Project about and in Sound.

Matthias Bode (Lecturer)
6. Feb 2014

Activity: Talks and presentationsTalks and presentations in private or public companies

Press / Media

Musik styrer adfærd og appetit

Matthias Bode

14/06/2010

1 Media contribution

Press/Media: Press / Media

Den rigtige lyd betyder alt

Matthias Bode

01/04/2009

1 Media contribution

Press/Media: Press / Media

Novum Plus: Musik: Thank you for the music

Matthias Bode

07/08/2008

1 Media contribution

Press/Media: Press / Media

Se det i ørerne

Matthias Bode

13/01/2008

1 Media contribution

Press/Media: Press / Media