Matthias Bode

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Personal profile

Research areas

My research interests include sonic branding, soundscapes, history of marketing, performative theories and socio-cultural branding


EducationUniversity of Hannover, Ph.D. in marketing: Dr. rer pol., 2003 (Summa Cum Laude)University of Hannover, MS, Business Administration, 1991 (Magna Cum Laude)Technical University of Braunschweig, BS, Economics 1987Dissertation TitleThe Analysis of Music in Advertising in an Interpretive PerspectiveAcademic PositionsAssociate ProfessorSyddansk Universitet, Institut for Marketing & Management, 2010Assistant ProfessorSyddansk Universitet, Institut for Marketing & Management, 2008-2009 (visting lecturer 2007)Graduate courses taught: Advanced Consumer Research: consumer culture & modernity (Spring 2007), Marketing & Culture (Fall 2007, 2008), Brand Management (Fall 2007, 2008), Behaviour & Markets for engineers (Spring 2009)Undergraduate courses taught: Consumer Behavior Theory (Spring 2007, 2009, 2009)Graduate course at Bauhaus University, Weimar: Consumer Culture Theory (Spring 2008)Workshop on robots & sounds, Det fynske Kunstakademi Odense (Spring 2009)Lecturer University of Oldenburg, Graduate Course “Music and advertising”, 2006University of Hannover, Department of Marketing I: Market and Consumption, 2005, 2004, 2003, 2000, 1995-1997 Graduate courses taught: Marketing principles, Marketing communciations, distribution, Marketing history, Undergraduate courses taught: Marketing principles, communication, consumer behaviorVisiting ProfessorUniversity of Illinois at Urbana-Champaign, Department of Advertising, 2002Master’s Seminars taught: Music in Advertising; Advertising and Environmental CommunicationProject Researcher ”Academic culture of researchers in management sciences”Bertelsmann Foundation / IFSAM (International Federation of Scholarly Associations of Management), 2005-2006”SusHouse – a European multidisciplinary research project on Sustainable Household”European Union, 1998-2000, Research AssistantDepartment of Marketing, University of Hannover, 1992-1997

Research areas

  • Consumer Culture
  • Branding
  • Marketing
  • Sound communication


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