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Personal profile

Research areas

Lene Heiselberg assistant professor at Centre for Journalism, SDU. Her research fields are journalism effects and audience research.

Her research examines users' experiences with journalism and have a special interest in the emotional experiences. In her research she uses laboratory experiments (eye tracking and electrodermal activity), qualitative and quantitative methods.

Lene Heiselberg is affiliated with the Media Research and Innovation Center, MFI, which is a knowledge center anchored at the Center for Journalism at the University of Southern Denmark. The center collects, processes and systematically disseminates the latest domestic and foreign data in the media field. The goal is to provide current and useful research that gives the media industry insight and inspiration to develop new solutions for the media of the future.

Lene primarily teaches social science methods in the BA and MA journalism education at SDU focusing on methodology and practical, empirical projects. She also teaches short courses on media consumption and trend sociology. She has extensive experience as a master thesis supervisor within the area of media reception and as external examiner at AU, RUC and SDU.

Heiselberg is the chairman of the board of the Qualitative Network.


Education/Academic qualification


External positions

DR Medieforskning

Research areas

  • Reception Analysis/Reception Research
  • News
  • Streaming Sound/Video
  • Public Service


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